More Than Child’s Play: The Toy Association Launches Three Virtual Market Weeks
PCMA Convene
AUGUST 9, 2020
On May 7, The Toy Association announced Toy Fair Everywhere, a series of three digital market weeks to start in July, in a video message from Steve Pasierb, president and CEO of the association. The association worked with its long-term tech partner, Balluun, to expand its digital offering.
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