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An Audience-First Approach to Meeting Design

SmartMeetings

As these experts work to understand changing consumer trends, preferences and behaviors, considerations must be made into meeting design to craft a truly relevant event, which target audiences will not want to miss. Consider these three key trends and how they can positively impact meeting design. Not sure where to start?

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5 Trends That Are Changing Meeting Design

PCMA Convene

These five trends are consumer and market forces that are here to stay,” Fairweather said. “We We believe they are going to be disruptive in every category, but have certain implications that will be important for meetings and events.” More Meeting Trends. What the ‘Sense of Place’ Travel Trend Means for Event Design.

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Moving from Virtual to Hybrid Events: 37 Tips to Maximize Your Success

Stova

Hybrids will likely see widespread adoption as F2F meetings reemerge from the pandemic for a number of reasons: Some attendees may not wish to travel to the event for fear of contagion or other health and safety concerns. There will likely be reduced travel funds available for event attendance due to economic downturns.

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Will Meeting Planners Be New Targets for Influencer Marketing?

PCMA Convene

Oklahoma City is using influencer marketing in the form of a travel-writing team who will highlight the city’s leisure attractions — and is also bolstering its meetings portfolio with a new convention center. Why choose a leisure-travel writer instead of a traditional meeting planner? TESTING, TESTING.

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2023 in review—and a book sale!

Conferences that Work

After COVID decimated the meeting industry, I focused on the design and facilitation of online meetings. But our industry still faces ongoing challenges, such as: high travel, F&B, and production costs; staffing shortages; tight client budgets; and the rise of last-minute event registrations. Typical Participate!

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Associated Luxury Hotels International’s (ALHI) executive team welcomes Silvia Zamora

Event Industry News

As ALHI’s new Vice President of Meeting Design and Experience, Zamora will lead and accelerate the company’s vision for meetings and events in partnership with more than 250 member hotels and partners. Zamora culminated her tenure at Virtuoso as the Director of Event Operations.

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Get Ready for the Future of Events at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

Other sessions will address positioning your company for post-COVID growth and how the work-from-home culture and decrease in business travel will affect in-person meetings. Juliette Kayyem, former assistant secretary of Homeland Security and CNN national security analyst will share tips for moving ahead.