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Episode #4: How to Create an Effective Marketing Strategy

The Planner's Lounge

Apple Podcasts Spotify RSS Feed Show Notes In this third episode of our five-part series on starting a wedding planning business, host Amber Peterson, a former wedding planner, marketing strategist, and owner of Planner’s Lounge, delves into the essentials of crafting an effective marketing plan.

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How to Create An Effective Marketing Strategy

The Planner's Lounge

Marketing is not just about shouting your brand from the rooftops; it’s about strategic communication, understanding your audience, and maximizing your resources to give the best results possible. Today, let’s dive into creating a marketing plan for your wedding planning business.

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5 Tips to Streamline Web Communication for Healthcare Events

Attendease

That’s why your healthcare website can be an effective tool for raising awareness of your organization’s offerings, including your event opportunities. Create event-related blog content Content marketing is an effective way to spread awareness about your organization’s opportunities without being too overt.

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Post-Event Survey Questions to Ask (+ Email Best Practices)

Attendease

Today, we will share some best practices to help you create effective event surveys to measure this success. Marketing Insights Post-event surveys can provide valuable insights for marketing purposes. Part of the work is to gauge attendees’ satisfaction and measure the event’s success. What Are Post-Event Surveys?

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Data Marketing for Events: Creating a Holistic Strategy

Attendease

In order to measure if your event planning efforts are driving the desired results, including high engagement levels, meeting registration goals, and building relationships, you may have considered incorporating data into your marketing strategy. Instead, effective data marketing takes place before, during, and after a given event.

Marketing 369
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4 Easy Ways to Boost Event Registration by 20%

Attendease

Keep reading to learn how. If you don’t believe this could have a massive impact on your event strategy , plug in the numbers from your own registration statistics, and see what that missing revenue would be—you might be surprised! You’ve spent countless hours and resources planning an amazing event.

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8 Tips for Your Hybrid or Virtual Event Marketing Strategy

Attendease

This led to a quick shift in how to approach one’s virtual event marketing strategy. By incorporating digital elements into face-to-face events, organizers can expand reach, provide scheduling flexibility, interact with global audiences in multiple time zones, and effectively manage costs.