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How to Build Your Wedding Planning Brand

The Planner's Lounge

When starting a planning business, one of the first things people tackle is branding their business. Branding includes naming your business and creating a logo, but many other factors go into developing your brand. For example, are you an expert in destination weddings in your area?

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Conference Management: What Event Organizers Need to Know

Eventmobi

A well-planned and executed conference will do wonders for your organization. Want to establish authority in your field? Generate quality leads for your sales team? To ensure your conference is a smashing success, invest in conference management. How Do Conferences Differ from Events and Conventions?

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Unlock the power of personalization: How data can supercharge your event customer journey

Planning Pod

In today’s competitive market, event businesses like yours need every advantage to attract and convert leads. One powerful (and oft-misunderstood) tool at your disposal? Data-driven segmentation: Beyond demographics Today, it’s crucial to segment your leads based on a rich tapestry of data points.

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Episode #5: How to Create A Strong Local Network

The Planner's Lounge

Apple Podcasts Spotify RSS Feed Show Notes In the fourth episode of our five-part series on starting a wedding planning business, host Amber Peterson discusses the vital role of networking in the wedding industry. Invite to tune into the next episode, focusing on building good working relationships with clients.

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Social Media for Wedding Planners: Tips From Shaun Gray On How To Build a Lucrative Social Following

Planning Pod

Having a functional wedding website, a pretty Instagram grid, and some ads in WeddingWire or The Knot used to be enough for wedding planners—but not anymore. Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence.

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Streamline Your Events with Our Event Planning Templates

Event Planning BluePrint

Planning an event can be one of the most exhilarating yet daunting tasks you’ll ever undertake. Whether it’s a corporate conference, a wedding, or a birthday bash, the devil is in the details, and the details are everywhere! A few years back, I volunteered to organize my best friend’s wedding. It was chaos.

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Episode #6: Cultivating Great Relationships with Your Clients

The Planner's Lounge

Apple Podcasts Spotify RSS Feed Show Notes Episode Summary: In this final episode of our five-part series about starting a wedding planning business, we discuss cultivating strong and effective client relationships. Transparent Communication: Being upfront about the planning process, what clients can expect, and how issues are handled.