Event Marketer

JUNE 29, 2022

From restaurants to CPG brands, F&B marketing organizations aiming to drive trial and awareness have continuously relied on in-person experiences to get “cans in hands” and prove that “tasting is believing” (insert your favorite trope here.) The post Five F&B Sampling Tactics Worth a Taste-Test appeared first on Event Marketer.

Sponsorships 122

Sponsorships Travel Marketing Event Marketing 122

PCMA Convene

JUNE 18, 2020

Upcoming summit discussions include format and platform (face-to-face, virtual, hybrid) decisions; pricing and profit models for exhibiting, sponsorship, and registration; and reinventing attendee acquisition with campaigns designed for hybrid and virtual events. No one knows what’s needed to produce a safe event in this COVID-19 world.

Sponsorships 80

Sponsorships Hospitality Education Marketing 80

Eventbase

JULY 13, 2022

Gartner’s recent CMO Spend Survey reported a big shift back to event marketing. Following record lows in 2021, marketing budgets as a percentage of company revenue climbed from 6.4% in 2022, with Event Marketing & Sponsorship showing the largest increase in spend. There is something special about live events.

Event Apps 52

Event Apps Sponsorships Contracts Travel 52

Event Leadership Institute

DECEMBER 31, 2017

Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Event Marketer | Kitchen Magic, Inc. Senior Event Marketing Manager | McDermott Will & Emery LLP | Chicago, IL. Emeryville, CA. Emeryville, CA.

2018 40

2018 Trade Shows Entertainment Event Management 40

Event Leadership Institute

JANUARY 31, 2018

Marketing Internship | Wow! Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Senior Event / Fields Marketing Manager | Jobvite | San Mateo, CA. Senior Event Marketing Manager | McDermott Will & Emery LLP | Chicago, IL. Sponsorship Event Coordinator | Spartan Race, Inc. California .

2018 40

2018 Hospitality Trade Shows Hotels 40

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 101

Speakers Consulting Healthcare Financial 101

Hubilo Blog

FEBRUARY 25, 2020

Keynote speakers in Marketing and Sales. He was the guest speaker for the HT Brand Studio special on “Emergence of Vernacular Marketing” Where to Find him? Nir is an expert on product marketing and development. Robert is the Regents’ Professor Emeritus of Psychology and Marketing at multiple universities.

Speakers 98

Speakers Healthcare Consulting Financial 98

Event Marketer

APRIL 24, 2023

A widespread presence across events including the official NCAA fan fests, Party on the Plaza, tailgates and culinary experiences made Coke Zero Sugar and Powerade hard to miss during both Final Four tournament weekends (the men’s competition March 31 to April 3 in Houston and the women’s competition March 31 to April 2 in Dallas).

Sports 88

Sports Sponsorships 2023 Marketing 88

TicketBud

MAY 22, 2019

He also shares his experience growing from a single city to multi-city event, and the challenges of expanding into new markets. 2019 is Scotts 3rd year running this annual event which has expanded to now be in Austin, Dallas and Houston. You have to know your market, the customer base and their different buying habits.

Management 60

Management Sponsorships 2019 Marketing 60

Bizzabo

DECEMBER 19, 2018

Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.

2019 78

2019 Sports Entertainment Advertising 78