Event Marketer
APRIL 11, 2022
They say everything’s bigger in Texas, and to celebrate the 90 th anniversary of the Houston Livestock Show and Rodeo—and its 30 th year sponsoring the event—Coca-Cola took the adage to heart and trotted into the event with a new 3,500-square-foot, Texas-style Ice House activation. RODEOHOUSTON ? original sound – RODEOHOUSTON.
Event Marketer
FEBRUARY 5, 2024
Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. Across activations at Houston’s George R.
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Event Marketer
APRIL 15, 2024
Agency: Moment Factory) More From the Brief: The Brief: ‘Smackable’ Billboards and Subterranean Cooking The Brief: Cash Showers and ‘F*d Up’ Sponsorships The post The Brief: Denim Cafés and First Class for Dogs appeared first on Event Marketer. No hang-ups here. That’s a program with heart.
Event Marketer
OCTOBER 3, 2022
Here, we present five ways P&G maximizes its long-running sponsorship presence on-site. More Sponsorship Tactics: What We Learned About Hybrid Events From Two Weekends of Essence Fest. Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. A presence that is “felt.”.
Event Marketer
MARCH 14, 2022
The activation featured four cities, each highlighting a different decade: Jackson Park in Chicago (1960s); Rucker Park in Harlem, New York City (1970s); MacGregor Park in Houston (1980s); and Venice Beach in Los Angeles (1990s). Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year.
Event Industry News
MAY 16, 2022
BAFTA Winner and TripleC founder Cherylee Houston added her support to the fund-raising drive saying: “53two is an incredibly important venture for creatives across Manchester. If you’re interested in attending the evening or for more information on the Sponsorship Package, please contact Simon on simon@53two.com. 53two.com/donate.
Event Marketer
JUNE 29, 2022
More Sampling Strategies: Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House. The brand aimed to serve at least 5,000 slices on the tour. Godiva Says ‘Treat Yourself’ with 20-Foot-Tall Chocolate Box Activations. Using digital to enhance the IRL experience.
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