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Tips and Takeaways from the 20th Experiential Marketing Summit

Event Marketer

More than 30 brand-side experiential marketers took the stage at the 20 th annual Experiential Marketing Summit, April 27-29, at the MGM Grand in Las Vegas, presenting best practices on a range of topics, from hybrid strategies to career and mentorship to building multi-year campaign platforms. Embrace corporate-wide event strategies.

Marketing 134
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March: Event Industry People, Deals, and Moves

Event Marketer

Welcome to this month’s event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. With the deal, OBE expands the global footprint—adding a London-based team to its existing offices in Los Angeles, New York City, and San Francisco. Submit your news here.

2027 52
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Recovery of business events gains momentum in 2022 Q2

Event Industry News

RFP activity and hotel group room nights showed a significant increase in 2022 Q2, with both indexes reaching over 80% of 2019 levels, according to the 2022 Q2 Global Business Events Barometer released today by the Events Industry Council (EIC), the voice of the global business events industry.

2022 82
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Events Industry Council announces 2020 Hall of Leaders inductees and Social Impact Award Recipients

Event Industry News

In 2020, EIC introduced its Social Impact Award that recognises individuals or organisations for extraordinary effort in the areas of, diversity, inclusion, equity and accessibility in the global events industry. Darren Green (Senior Vice President Sales, Los Angeles Tourism & Convention Board). Ernest Wooden, Jr.

2020 104
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7 Smart Moves in Boston, Memphis and Malibu

Smart Meetings

Greenwald is director of sales and marketing for Yotel Boston. Vahdani worked with Four Seasons Hotels and Resorts for the last 18 years, most recently as acting hotel manager for Four Seasons Hotel Los Angeles at Beverly Hills. Brose previously worked as hotel manager for The West Hollywood Edition in Los Angeles.

Hotels 52
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Events Industry Council launches data collection for its Economic Significance Study

Event Industry News

The ambitious Economic Significance Study comprises four insight streams to examine the global events industry’s economic impact and, for the first time, quantify the cumulative losses experienced in 2020 due to the COVID-19 pandemic. For more information on the Events Industry Council, visit: [link].

2021 57
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Events Industry Council launches data collection for its Economic Significance Study – Q4 2021 Global Business Events Barometer published as part of study-

Prestige Events Magazine

The ambitious Economic Significance Study comprises four insight streams to examine the global events industry’s economic impact and, for the first time, quantify the cumulative losses experienced in 2020 due to the COVID-19 pandemic. For more information on the Events Industry Council, visit: [link].

2021 52