The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

Marketing 52

Marketing Social Media Sponsorships Advertising 52

Guidebook

SEPTEMBER 20, 2023

Plus, we include 3 examples of successful event apps built on the Guidebook platform. A Conference App for Event Coordination and Planning Event coordination and planning encompass a range of activities, including logistics, marketing, and attendee management.

Conference 78

Conference Social Media Event Apps Speakers 78

GEVME

JULY 9, 2018

Many event marketers think they are creating value by linking an event invitation with additional resources, while, in fact, they might be diminishing this value. The best event invitation email examples. Additionally, the organisers focused on fostering engagement through interaction with speakers’ lists and the agenda.

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Speakers Events 2018 Conference 204

Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

Corporate Events 195

Corporate Events Event Marketing Marketing Advertising 195

Velvet Chainsaw

JUNE 29, 2016

Not long ago, becoming a professional speaker was a third step in a thought leaders career path. More quality options result in a buyer’s market…now and in the years ahead. Keynote speakers should be chosen wisely. Determine the degree a speaker will research and deliver relevancy for your industry. Optimizing ROI.

Speakers 278

Speakers Conference Food and Beverage Negotiating 278

EventBank Insights

FEBRUARY 22, 2019

Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best. Event Email Marketing is not much different from regular email marketing, except there is a timeline involved with a Call-To-Action that needs to give snappy, instant results like providing tickets and so on.

Marketing 113

Marketing Social Media Speakers Negotiating 113

GEVME

JUNE 11, 2019

In this way, you can confirm the date up to 6 months in advance (large annual events, dinners, various training sessions), confirm the date and venue–meeting space/accommodation (sign contract and provide deposit), confirm keynote speakers (confirm bio/photo for publicity), and engage secure sponsorship. Confirm entertainment or speakers.

Event Planning 136

Event Planning Speakers Entertainment Contracts 136

Eventmobi

AUGUST 5, 2022

The event provides over 600 marketers with professional development and education related to paid search and advertising, and networking opportunities with the biggest and brightest in the industry. Hanapin Marketing. Hanapin Marketing is a leading US-based advertising agency. How Hanapin Marketing Achieved Their Event Goals.

Marketing 195

Marketing Event Apps Advertising Speakers 195

Attendease

MAY 9, 2024

Understanding Participant Satisfaction Surveys gauge participant satisfaction by capturing opinions on various elements such as content, speakers, venue, logistics, and overall experience. Marketing Insights Post-event surveys can provide valuable insights for marketing purposes.

Social Media 195

Social Media Speakers Events Marketing 195

Eventmobi

AUGUST 16, 2018

Event speakers are essential to a successful event marketing strategy. Event marketing is a powerful strategy for B2C and B2B marketers, and for good reason. In fact, 75 percent of B2B marketers rated in-person events as the most effective marketing tactic. Happy speakers lead to happy attendees.

Speakers 186

Speakers B2B Airlines Event Apps 186

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Social Media Advertising 148

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. It’s all well and good doing content marketing for events before an event takes place, but what about after?

Marketing 147

Marketing Social Media Event Marketing Events 147

GEVME

JANUARY 18, 2019

To run an event successfully, you need to prepare a good event program and an event speaker’s agenda—a schedule or protocol for speakers about what they will say and how they will act on the stage, etc. Reasons to create an agenda for event speakers. Prepare briefing materials for the event speakers.

Speakers 149

Speakers Events Management Social Media 149

Socio Events

JANUARY 26, 2023

In this article, we will explore some examples of in-person events , provide tips and tricks for planning and running them, and share best practices for making the most of your event. Let’s take a look at some in-person event examples to inspire your next meeting. We love all event formats for unique, albeit equally important, reasons.

Trade Shows 96

Trade Shows Event Apps Conference Events 96

Social Tables

OCTOBER 7, 2021

But what is a keynote speaker, exactly, and how do you go about finding the right one? In this post, we take a deep dive into what a keynote speaker is: Who they are, what they do, and where to find them. Well, for starters, harnessing the power of an accomplished and enticing speaker could help take your event to the next level. .

Speakers 117

Speakers Education Social Media Conference 117

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing? Quick Reads.

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Attendease

JUNE 20, 2023

From coming up with a theme, to securing standout keynote speakers and handling the budget and more… you’re practically a superhero! For example, let’s start with event landing pages. One example of this is if you add new speakers or schedule items. That said, event marketing comes with its challenges.

Corporate Events 317

Corporate Events Event Technology Technology Speakers 317

Event Industry News

MAY 19, 2022

Besides the obvious of having a hot topic and great speakers, here are 4 event marketing tactics that will boost your event attendance: Contents. For example, ask them to complete their profile, accept the calendar invite, answer pre-event questions, join your online community, participate to your pre-event matchmaking….

Event Marketing 128

Event Marketing Marketing Speakers Transportation 128

Eventmobi

FEBRUARY 15, 2019

One of the biggest benefits of event marketing comes down to the here and now of an event day; it’s all about the meet and greets, networking, and face-to-face interactions. However, as any event marketer will tell you, the success of an event depends on the actions taken well before the event day, as well as the days after.

Marketing 186

Marketing Social Media Speakers 2018 186

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

Eventmobi

NOVEMBER 2, 2023

We’ll cover everything from budgeting and marketing to finding sponsors and speakers to reporting and analytics. For example, conferences can provide attendees with valuable knowledge and networking opportunities, but they can also be a great way for your organization to promote your brand and generate leads.

Conference 195

Conference Sponsorships Speakers Advertising 195

SmartMeetings

JUNE 29, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. DEI, for example, has become critical to the success of forward-leaning brands and organizations.

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2024 Marketing Trade Shows 2025 78

Expo Pass

NOVEMBER 12, 2020

The speakers make it shine. But the speakers are what really made it shine. This event proved that as long as your speakers are interesting, and at the top of their game, all it takes is a webcam to pull the audience in. Some of VMworld’s stats included 80,000+ Attendees, 900+ Sessions, 1,000+ Speakers, in over 180 Countries.

Speakers 96

Speakers Conference Entertainment Social Media 96

Eventtia

OCTOBER 19, 2022

While you’re at it, why not use referral marketing to drum up attendees? Yes — word-of-mouth marketing , or referrals, is an effective way of getting more attendees to your event. In this article, we cover powerful referral marketing strategies that you can use to reduce the heavy lifting and ensure more people come to your events.

Marketing 62

Marketing Speakers Social Media Events 62

Bizzabo

APRIL 10, 2019

If you’re looking to be inspired by their imaginative event marketing, check out these great examples, complete with actionable takeaways for your next planned live experience. 12 Microsoft Event Marketing Examples. By any definition of the word, the Microsoft brand is an innovator. Microsoft Ignite. Source: Microsoft.

Event Marketing 48

Event Marketing Marketing 2019 Events 48

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. Think behind-the-scenes peeks, speaker interviews, and user-generated content from past events.

Event Marketing 71

Event Marketing Marketing Social Media 2004 71

Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Symposium.

Event Marketing 48

Event Marketing Marketing Ecommerce B2B 48

Event Farm

JULY 25, 2017

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so. Consumers, however, are inundated with online and digital marketing campaigns.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

e2m.live

OCTOBER 26, 2020

Adding to that, with the various technological resources available out there in the form of applications, platforms, and websites, you have the ability to showcase a very vast variety of content that will do wonders in marketing your business effectively. A keynote speaker is best suited for a product or service introduction. .

Social Media 98

Social Media 2020 Speakers Education 98

Smart Meetings

MAY 17, 2021

For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.

Marketing 110

Marketing Speakers Technology Event Tech 110

Event Industry News

MARCH 3, 2020

Director of Performing Artistes, Lauralee Whyte, shares her experience of getting the most from a keynote speaker. Here are 4 key things to remember when working with your Speaker Consultant, so to ensure you get the most value from your speaker, and crucially, for your audience to experience the most engaging content possible.

Speakers 102

Speakers Negotiating Consulting Social Media 102

PCMA Convene

APRIL 13, 2022

Before Andrew Davis started speaking to audiences around the world, the author built and sold a successful marketing agency, produced for the “TODAY Show,” and even worked for The Muppets. PCMA EduCon 2022 will kick off Sunday, June 5, 2022, at the Hyatt Regency New Orleans, where speaker Andrew Davis will take the stage. Jennifer N.

Speakers 98

Speakers 2022 Sustainability Transportation 98

EventBank Insights

NOVEMBER 28, 2019

Are you having trouble finding speakers for your events? Finding these types of speakers can be a daunting task with the amount of information out there. Speakers can be representative of your event and association and can be the most vital part of your event. Use speaker websites. Dive into social media.

Speakers 97

Speakers Social Media Fashion Events 97

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? In this guide, we’ll take a look at pre-event email examples to see what makes them work. What is pre-event email marketing? Simply put, email matters. The only problem?

Marketing 97

Marketing Speakers Event Apps Events 97

Attendease

AUGUST 28, 2022

For example, using a platform just to manage email marketing communications, another tool to manage ticket sales and registrations, and so on. Here’s an example: you need to send email communications to different segments of people (e.g. That includes change in schedule, speaker, date and time, and more.

Event Management 332

Event Management Management Tech Event Tech 332