PCMA Convene

NOVEMBER 29, 2021

An increasing number of organizations are planning for in-person events and trade shows in a living-with-COVID environment. Our world has changed, and meeting with show managers and others — kind of doing that strategy up front — I feel that they will be more prepared to hit the ground running,” she said. “Our

Trade Shows 98

Trade Shows Speakers Marketing Management 98

Socio Events

JANUARY 26, 2023

In this article, we will explore some examples of in-person events , provide tips and tricks for planning and running them, and share best practices for making the most of your event. Download the case study In-person events Many people prefer to attend a trade show, conference, seminar, or workshop in person.

Trade Shows 96

Trade Shows Event Apps Conference Events 96

Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? How do you make sure your association stands out from the crowd?

Marketing 195

Marketing Social Media Sponsorships Advertising 195

Event Marketer

FEBRUARY 9, 2024

Let’s talk everything at the 2024 Experiential Marketing Summit, April 24-26, in Las Vegas. Indeed, events are everything , and at the 22 nd annual Experiential Marketing Summit, April 24-26, at the MGM Grand Las Vegas, we’ll explore why. DEI, for example, has become critical to the success of forward-leaning brands and organizations.

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2024 Marketing Trade Shows 2025 76

Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

Trade Shows 67

Trade Shows Conference Social Media Speakers 67

Eventmobi

OCTOBER 10, 2023

According to the 2023 Membership Marketing Benchmarking Report, 64% of associations believe members join to network with others in the field. While workshops provide a hands-on environment, seminars offer a more structured format that might include keynote speakers and panel discussions.

2023 195

2023 Trade Shows Association Meetings Conference 195

ePly

JANUARY 27, 2024

The world of event planning experiences success not just through having a great venue or a top-notch speaker line-up – it’s about getting the word out and drawing a crowd. An event marketing plan is integral for tying this all together into one magical experience. What Exactly is an Event Marketing Plan?

Event Marketing 62

Event Marketing Marketing Social Media Trade Shows 62

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. The exhibitions industry watched as the Consumer Technology Association (CTA), which hosts CES, the largest annual trade show in the U.S. It’s up to trade-show organizers to keep that spark alive.

Trade Shows 96

Trade Shows 2020 2021 Education 96

EventBank Insights

SEPTEMBER 4, 2019

Events marketing can be used for brands as a powerful tool to connect with the audience. According to Bizzabo’s 2019 Event Marketing Bench-marking and Trends Report marketers believe events marketing is the most effective channel for achieving business goals. What is Events Marketing? Quick Reads. Sponsorships.

Marketing 79

Marketing Trade Shows Event Marketing Education 79

Eventmobi

MARCH 6, 2024

Whether you need an all-in-one solution or a tool for specific event needs, you can use event software for any aspect of managing your next conference, trade show, association meeting, workshop, or fundraising event. Best Event Management Software Solutions With the global event management software market projected to reach $18.4

2024 195

2024 Event Management Management Trade Shows 195

Ins'Tent

APRIL 12, 2019

A trade show is a competitive environment. Before your next trade show event, embrace the opportunity offered by custom printed signage to maximize your success. That might include a “bar” set up that invites visitors to take a seat and have a beverage, for example. Harmony in Color.

Trade Shows 75

Trade Shows Speakers Marketing Management 75

SmartMeetings

JANUARY 29, 2018

Want to gain added exposure at a trade show? Smart Meeting Northern California speaker Eileen McDargh says, “don’t settle for just a banner on the stage with your company’s name.” Consider sponsoring a professional speaker and get creative about partnering. Make sure the speaker is versed in your product or service.

Trade Shows 54

Trade Shows Speakers Meetings Education 54

Attendease

FEBRUARY 7, 2022

After countless months of R&D, you have a new product that you’re really excited to bring to market. What you do next is key, and an impactful and engaging introduction to the market is paramount to your product’s growth and longevity. We have two words for you: experiential marketing. billion recorded a year earlier. .

Trade Shows 363

Trade Shows Social Media Automotive Fashion 363

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 118

Marketing Social Media Trade Shows Event Marketing 118

Bizzabo

AUGUST 10, 2018

Planning on attending an upcoming trade show? We’ve come up with a eight-step checklist ensuring you are fully prepared before attending your next trade show. The trade show has withstood the test of time as an effective marketing tactic. But, trade shows require extensive preparation.

Trade Shows 54

Trade Shows Social Media Event Apps Advertising 54

Bizzabo

OCTOBER 25, 2018

Inspire your event strategy with these 20 event marketing examples from leading brands. Featuring examples from leading brands like Apple, Glassdoor, Marketo, Space X and more. We know you understand that, how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 56

Event Marketing Marketing Trade Shows Conference 56

Eventmobi

JULY 5, 2023

Maybe it’s venue rental, marketing expenses, speaker fees, technology requirements, accessibility support, or catering costs. This allows sponsors to choose the option that aligns best with their marketing/business objectives and budget. Often, you want to reach out to someone from the marketing department.

Sponsorships 195

Sponsorships Social Media Trade Shows Food and Beverage 195

e2m.live

OCTOBER 26, 2020

The scope of a virtual event can include multiple formats such as tutorials, webinars, interviews, conferences, trade shows, exhibitions, remote team meetings, live occasions to name a few. A keynote speaker is best suited for a product or service introduction. . Marketing and Promotion. So let’s get started. .

Social Media 98

Social Media 2020 Speakers Education 98

Eventmobi

JULY 10, 2023

There’s constant communication between attendees, speakers, and you—the organizers. Reduce print costs Event agenda, speaker information, booth information, venue map, feedback surveys, or signage… All this information can be provided with the right mobile event app. Alerts & notifications No more delayed event updates.

Conference 150

Conference Event Apps Trade Shows Social Media 150

Velvet Chainsaw

SEPTEMBER 8, 2016

As conference education trumps the exhibit hall experience at many association meetings, or creeps into your trade show experience to create a solutions-driven, holistic experience for your attendees, upping your game with session titles, descriptions, and learning objectives has become more important than ever. You should too!

Conference 150

Conference Marketing Education Attendance Marketing 150

Socio Events

FEBRUARY 15, 2023

That said, there’s one class of event promotion that stands out among the rest: pre-event email marketing. Why, exactly, is email marketing effective? In this guide, we’ll take a look at pre-event email examples to see what makes them work. What is pre-event email marketing? Simply put, email matters. The only problem?

Marketing 97

Marketing Speakers Event Apps Events 97

Eventmobi

APRIL 14, 2020

Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose. In an in-person format, technology is often peripheral to the hustle and bustle of the on-site activities. In a virtual format, your event tech will take center stage. You’re planning….

Conference 273

Conference Social Media Sponsorships Entertainment 273

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. In the meantime, aspiring event marketers have turned to related established programs that offer transferable skills and experiences.

Marketing 83

Marketing Sports Hospitality Tourism 83

Attendease

JANUARY 30, 2024

Yet it’s surprising how many people struggle to start meaningful conversations that result in an adequate number of potential leads and sales to pay off the costs and overcome the challenges of event marketing. When it comes to any event-based lead generation, speaking and listening are far more important than simply turning up.

Trade Shows 195

Trade Shows Events Contracts Corporate Events 195

Eventmobi

FEBRUARY 3, 2022

For example, a leadership summit is often a loss leader, association events are usually events that break-even, and trade-shows are often the best opportunity to yield a profit. This chart shows an overview of the most common expenses for meetings and events. These costs are calculated as a total amount. Number of People.

Food and Beverage 370

Food and Beverage Financial Sponsorships Technology 370

GEVME

FEBRUARY 25, 2019

Promotional tools for event marketing are powerful assistance for your event marketing. You are welcome to look them through and pick the most effective apps for your marketing needs from our top 12 marketing tools list. Reasons to use event marketing tools. Top 12 best event marketing tools for 2019.

Event Marketing 120

Event Marketing Marketing Social Media Advertising 120

Expo Pass

AUGUST 23, 2022

There may be a lot of tasks to get done (venues, speakers, marketing, etc.) Attendees, stakeholders, and speakers all have to know Why the event is happening. For example: If the reason for the event is to inspire – then the brand itself should be compelling and get people talking. Market your event. Know the Why?

Corporate Events 141

Corporate Events Event Apps Speakers Marketing 141

Bizzabo

DECEMBER 13, 2018

Welcome to your guide to event marketing in 2019 and beyond. What Is Event Marketing? Event marketing is the promotion of a product, brand, or service through in-person interactions. There are many forms of event marketing and each can be catered to address a marketer’s specific goals. By 2020, 3.2M

Event Marketing 97

Event Marketing 2019 Marketing Social Media 97

e2m.live

OCTOBER 26, 2020

The scope of a virtual event can include multiple formats such as tutorials, webinars, interviews, conferences, trade shows, exhibitions, remote team meetings, live occasions to name a few. A keynote speaker is best suited for a product or service introduction. Marketing and Promotion. So let’s get started.

Social Media 52

Social Media 2020 Speakers Education 52

Nunify

FEBRUARY 16, 2024

Event Examples : Diwali, Holi , Christmas, Easter, Dia de los Muertos , Obon 2. Examples of events : Rio de Janeiro , Venice , Trinidad & Tobago , New Orleans (Mardi Gras) 3. Examples: Independence Day, Labor Day, Memorial Day, Veterans Day, Thanksgiving. Duration: Typically a few days culminating in a major parade.

2024 52

2024 B2B Trade Shows Education 52

Socio Events

SEPTEMBER 1, 2022

However, it’s one that can be avoided if you have a well-defined event marketing strategy on your side. If you want to attract as many potential attendees as possible, it pays to have a comprehensive marketing campaign to promote your event. To simplify the process, here’s what you need to know about marketing and event promotion.

Event Marketing 52

Event Marketing Marketing 2022 Social Media 52

Bizzabo

JULY 5, 2019

Looking for ways to optimize your marketing funnel? As B2B sales cycles grow longer and less linear, marketing and sales teams are working more in tandem generating awareness, educating, and forging relationships that move prospects into customers. Let’s look at the intersection of the B2B marketing funnel and event marketing.

Marketing 68

Marketing Trade Shows B2B Sponsorships 68

EventTechBrief

APRIL 18, 2019

In the beginning, developers focused on core logistical tasks, such as agenda building, project management, speaker and content management and (for meetings with a trade show component) floorplan and booth sales. Sava Events, for example, connects whole pages of conference content to the chatbot with a click.

Event Management 198

Event Management Conference Management Speakers 198

Attendease

JANUARY 12, 2021

For example, if you’re hosting a networking event, your main goal is to generate conversation between as many people as possible. If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. You’ll also want to make time for everyone to share a moment using that touchpoint.

Trade Shows 259

Trade Shows Events 2020 Conference 259

Attendease

JANUARY 12, 2021

For example, if you’re hosting a networking event, your main goal is to generate conversation between as many people as possible. If you’re hosting a virtual trade show, it might make sense to give points for interacting with different sponsors. You’ll also want to make time for everyone to share a moment using that touchpoint.

Trade Shows 259

Trade Shows Events 2020 Conference 259

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 108

Event Marketing Marketing Social Media Event Apps 108

Eventmobi

JANUARY 10, 2024

However, with so many different event apps for conferences on the market, it can be tough to know which one is right for you! From venue maps to speaker session schedules, your attendees can access everything they need instantaneously, without the clutter of physical event materials. Smoother communication.

2024 195

2024 Conference Event Apps Speakers 195