The Castle Group

DECEMBER 5, 2023

billion people use social media across the world. Trends on social media spread like wildfire, so whether you’re scrolling your own personal feeds or creating content on behalf of a brand, chances are you’ve seen and used the popular platforms, types of content, and features we’ve outlined below. In 2023, an estimated 4.9

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Attendease

JANUARY 3, 2024

That’s where event marketing comes into play Strategically promoting your event to appeal to target audiences can boost your RSVPs and, potentially, your return on investment (ROI). However, effective event marketing campaigns require careful planning and adherence to proven best practices. Interests and values.

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Caterease

NOVEMBER 15, 2023

In this insightful blog post, we will provide various real-life examples that showcase effective methods to attract more online catering orders. Invest in Social Media Marketing Social media is an effective way to reach new customers and increase online orders.

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Eventbrite UK

MAY 23, 2019

Sub-par social media photos are no longer an option in today’s saturated social feeds. The post How to Make Your Event’s Social Media Photos Stand Out [With Examples] appeared first on Eventbrite UK Blog.

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Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

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Planning Pod

FEBRUARY 14, 2023

Consumers are savvier than ever, and they want to get to know the people and brands they’re working with, which means seriously elevating your social media presence. Shaun Gray, owner of Shaun Gray Events , is a perfect example of what to do when it comes to social. Shaun with his “garden disco” grooms!

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The Castle Group

OCTOBER 10, 2023

Building a marketing strategy is like putting together a 1000-piece jigsaw puzzle. As a career marketing professional, I prefer to use positive language. I make an exception when explaining integrated marketing, though. I think the best way to start is with what integrated marketing is not: siloed.

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Attendease

MAY 9, 2023

Corporate event marketing has become a critical component of customer acquisition. Despite the unique advantages of corporate events, marketing them can be challenging. Despite the unique advantages of corporate events, marketing them can be challenging. Fortunately, corporate event marketing doesn’t need to be daunting.

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Skiddle

DECEMBER 2, 2022

Harnessing the power of social media or marketing strategies will help you sell tickets. In this article, we’ve compiled five ways to use social media or marketing strategies to sell tickets. For example, you might be using Instagram. User-generated content. Do something bold.

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SpotMe Blog

JULY 25, 2021

Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. . Hybrid Event Examples That Knock It Out of the Park. Marketing and sales events. 7 Hybrid Event Examples That Knock It Out of the Park. Jump to: What Are Hybrid Events? Trade shows.

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Expo Pass

JANUARY 23, 2024

We’re kicking off the year with a great topic that’ll set you up for a successful year of event marketing. Our recent webinar, Decoding Event Marketing: What Works & What Doesn’t , featured a pair of marketing gurus who graciously shared their wisdom. So, how often should event marketers update their strategies?

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Skiddle

DECEMBER 19, 2023

Changing algorithms and optimal posting times can boggle the mind of an experienced social media user. Your social posts are performing well one week, only to take a hit after the next mega-rich tech bro makes haphazard changes to the platform. Social media is a crucial tool in your event promotion arsenal.

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Skiddle

DECEMBER 15, 2023

Changing algorithms and optimal posting times can boggle the mind of an experienced social media user. Your social posts are performing well one week, only to take a hit after the next mega-rich tech bro makes haphazard changes to the platform. Social media is a crucial tool in your event promotion arsenal.

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The Castle Group

NOVEMBER 7, 2023

Why thought leadership is essential on social media There are many ways to build thought leadership for a client. You could help your thought leaders write blogs, pitch them to media on specific topics, look for speaking engagements, and more. However, any thought leadership plan should have a social media component.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Eventmobi

SEPTEMBER 5, 2019

As part of EventMobi’s new suite of Modern Event Marketing tools (Advance Registration and Social Media Analytics), we are very excited to now offer event planners, marketers and social media managers, the first off-the-shelf, affordable social media Augmented Reality (AR) experiences designed for events and conferences.

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Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

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Eventbrite UK

APRIL 19, 2017

Mike Ellis, Director of Thirty8 Digital, takes us through some of the most engaging social media campaigns from the worlds leading museums. The post 5 Great Examples of Social Media Campaigns from the Cultural Sector appeared first on Eventbrite UK Blog.

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ePly

JUNE 28, 2022

Experiential marketing (or branded experiences) is an engaging way for audiences to physically immerse themselves in a brand instead of simply purchasing the brand’s product or service. Getting organic shares on social media is essentially free advertising. Do you have their email for future engagement?

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Guidebook

SEPTEMBER 20, 2023

Plus, we include 3 examples of successful event apps built on the Guidebook platform. A Conference App for Event Coordination and Planning Event coordination and planning encompass a range of activities, including logistics, marketing, and attendee management.

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Event Planning BluePrint

DECEMBER 8, 2021

Social media platforms are the wild animals of the internet. Is social media the ultimate necessary evil? Pete Knott, a digital consultant at reputation management consultancy Lansons, says, “Social media is the most immediate threat to your company’s reputation.”

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Expo Pass

JANUARY 9, 2024

This year saw new technologies and cultural values transform the marketing landscape. Regardless of your familiarity, these marketing trends will shape the event planning landscape for the coming year. We’ve organized the major marketing trends for 2024 into a helpful guide, so you can be prepared for the world to come.

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Skiddle

JANUARY 23, 2023

To say social media is popular would be an understatement. Facebook revolutionised marketing by allowing brands to deliver their product to their customer’s news feeds. Social media is forever evolving. You can do the same with the example we mentioned in the previous section.

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Nunify

MAY 4, 2023

Are you struggling to promote your event app on social media? With so many apps and messages vying for people’s attention on social media, you need to stand out from the crowd and offer something unique and valuable. Your bio is the first thing users see when they discover your event on social media.

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Attendease

JANUARY 25, 2024

Use multichannel marketing. Identify Highly Engaged Patients To Invite When planning an event, you might conduct a variety of general outreach activities to drive registrations , such as sending emails to your entire subscriber list or posting on social media. Plan an inclusive event. Recognize patient contributions.

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Attendease

OCTOBER 20, 2023

Whether it’s a small tweak today or a seismic strategy shift for the future, you can learn how to measure event success and make tangible improvements to your event marketing by taking the time to understand website analytics. Knowing where your audience comes from is crucial for smart marketing. Does it truly echo your brand?

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The Castle Group

OCTOBER 23, 2023

The acquisition marked a striking new direction for Twitter, the social media landscape, and digital culture as a whole. This rings true on a personal note – I use social media more than I’d like to admit, but I still forget that Threads exists outside of using it for work. Should you be on Threads?

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Event Farm

DECEMBER 6, 2016

At Event Farm we’re constantly in contact with event marketers, and we understand that event pros are busier than the average busy person. But social media platforms are valuable tools for marketers , and you don’t want to lose out on the opportunity to attract your social followers to your event.

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SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. You create emails, blog posts, social media posts, videos, visuals, and podcasts about it.

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EventBank Insights

FEBRUARY 22, 2019

Event Email Marketing is the best way as we see it.You've got your own contacts likely, and you know them best. Event Email Marketing is not much different from regular email marketing, except there is a timeline involved with a Call-To-Action that needs to give snappy, instant results like providing tickets and so on.

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Hubilo Blog

JULY 19, 2018

Do you remember the time when all the social media platforms were just used for connecting with friends? What started only as a medium to connect people has now become the most significant aspect of digital marketing. To be fair, marketing opportunities are like an omnipresent phenomenon. Why is LinkedIn your best option?

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Eventory

SEPTEMBER 19, 2018

Social Media area is constantly changing due to its rapid development. To have your finger on a pulse of the latest news and solutions, the best way is to participate in the best Social Media conferences that will cover the topic. We gathered a list of 25 best social media conferences you don’t want to miss out on.

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Attendease

MAY 9, 2024

Marketing Insights Post-event surveys can provide valuable insights for marketing purposes. Having an email marketing tool will be key to providing you with scheduling capabilities so your emails are sent automatically at the time of your choice. The message may vary according to each audience you are messaging.

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Attendease

SEPTEMBER 22, 2023

For example, if you aimed for 500 attendees and 475 showed up, you’re on the right track. Foster interactions by featuring interactive polls, Q&A sessions, and social media hashtags throughout your event. This includes venue costs, marketing, speaker fees, and logistics. Did early bird tickets sell out fast?

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Showclix

JULY 16, 2020

Unless you’re just getting into the events game, chances are you and your team are already well-versed in promoting your live events on Facebook, Instagram, and other social media. Read on for four easy ways to begin promoting your virtual events through social media channels. Harness Your Hashtags. Run Contests.

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Guidebook

MARCH 6, 2024

However, here’s something you must consider—the end of an event is just the beginning of a new marketing journey. Just like there’s a pre-event marketing campaign, there also has to be a post-event marketing campaign. This guide will explore the power of event apps in post-event marketing, a crucial yet often overlooked aspect.

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Event Planning BluePrint

FEBRUARY 19, 2024

Since starting my event career in 2004, I’ve learned a thing or two about the transformative power of effective event marketing and promotion. This segmentation will enable you to craft more targeted and relevant marketing messages. This includes email marketing, content marketing , and search engine optimization (SEO).

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