How Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality
Event Marketer
MARCH 27, 2024
But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50 th anniversary on tap, the financial services company took the opportunity to reimagine how it engaged fans and clients on and off the course.
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