PCMA Convene
APRIL 7, 2021
The Derse whitepaper “The Big Rethink” suggests that hybrid strategies are “the next frontier for event marketers.” The white paper cites Event Marketer’s 2021 Experiential Marketing Forecast report in which 70 percent of brands plan to offer hybrid experiences in 2021.
ePly
FEBRUARY 13, 2024
It can be a very valuable tool for determining the success of an event such as a conference or trade show. Data Collection for Measuring Event ROI There are several data points that should be collected at each stage of the event. Many event marketing goals will be consistent regardless of industry and event type.
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Stova
OCTOBER 26, 2023
The virtual event market is expected to grow more than 20% annually, reaching $617 billion by 2030. Pro Tips For big annual trade shows and conferences, facilitate pre-event networking online. Download our latest white paper with Skift Meetings, “ The Planners Guide to Proving ROI at In-Person Events.”
Capterra Event Management
JULY 19, 2016
Event Marketer. Publishing 6-8 editions a year, Event Marketer focuses on the marketing aspect of event management, and encompasses corporate events and trade shows. Its online content is organized by B-to-C (business to consumer) and B-to-B events. Event Marketing Institute.
PCMA Convene
FEBRUARY 28, 2017
As people have grown accustomed to these personalized suggestions at home, Chris Cavanaugh, chief marketing officer at Freeman, believes they will come to expect similar intuitive, one-size-fits-you-only suggestions from conferences and trade shows they attend. For example, Cavanaugh points to medical trade shows.
Stova
MARCH 17, 2023
The Complete Guide to Event Marketing This guide will tell you what matters now and what will matter going forward in event marketing. To succeed, the event marketer of the future needs to stay on top of the event marketing game. What is Event Marketing?
Event Marketer
MARCH 29, 2023
CORE CAPABILITIES: Switch offers a full spectrum of marketing resources. I love collaborating with other departments and seeing a white paper drawing of an idea come to life through renders, build docs and then the production of the final product.” We are passionate and dedicated to the work we produce.
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