Nunify

JANUARY 4, 2022

Virtual events continue to deliver better ROI, Higher lead generation and Better content. Virtual events are now a value creator to your marketing & top-of-the-line. Event Industry Trends. Event Professional’s Outlook. Virtual Event Platform & Feature Usage. Virtual Event Engagement.

Event Marketing 124

Event Marketing Marketing 2021 2022 124

Attendease

JANUARY 17, 2020

With major organizations like Salesforce, Google, Adobe and HubSpot investing heavily in planning out innovative and interactive events, the smaller organizations aspiring to be industry leaders have to rush into event planning just to update their marketing strategies. Planning the Event. Attendee tracking.

2020 293

2020 Social Media B2B B2C 293

Eventmobi

JUNE 5, 2023

The best event branding sticks in attendees’ minds long after the event has ended—and gets them excited when it comes around again in the future. Curious about how to brand your event in a way that does just that? Let’s explore some strategies that’ll help you rock your digital and onsite event branding!

Social Media 195

Social Media Advertising Conference Marketing 195

Event Marketer

FEBRUARY 8, 2024

Mobileye’s exhibit strategy at CES for years focused solely on market awareness. But the autonomous driving and driver-assistance tech brand, which branched off from Intel last year, has steadily evolved its booth experience at the massive trade show to stimulate excitement and intrigue. market in 2024). “The

2024 98

2024 Trade Shows Tech Marketing 98

Event Farm

SEPTEMBER 5, 2017

Businesses and organizations that once existed exclusively online—retail stores like Warby Parker and media sites like Mashable —have created real-life experiences by either opening brick-and-mortar stores or by fully embracing events and experiential as part of their business strategy. So, what’s the future of tech?

Event Marketing 207

Event Marketing Marketing Tech Technology 207

Event Farm

SEPTEMBER 20, 2017

Technology is shaping the way we do business, and smart tech relies on good data—the more the better. As I outlined in the first post of this series , event marketers need to ensure that they have processes in place that will make them smarter today and simultaneously set them up for success in the future.

Event Marketing 100

Event Marketing Marketing Tech Events 100

StraussCA

JANUARY 18, 2024

In the ever-evolving landscape of digital dynamics, event marketing for associations is a thrilling ride. Embrace the Tech: Associations, it’s all about tech! From virtual conferences to in-person events, leveraging technology is your secret weapon. The digital era demands personalization.

Event Marketing 52

Event Marketing Marketing Social Media Sustainability 52

PCMA Convene

JUNE 11, 2021

Fifteen months into the pandemic, some event marketers are still struggling to achieve similar results from their digital events as their previous in-person versions, according to a study from videoconferencing company BlueJeans.

Event Marketing 116

Event Marketing Marketing Event Tech Tech 116

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

Event Marketing 149

Event Marketing Marketing Tech Events 149

Event Marketer

FEBRUARY 21, 2024

From the Coffee Bar Archives: Wake Up and Smell Eight Strategies for ‘Coffee Experiential’ 2024 Food & Beverage Trends to Inspire Your Event Menus How to incorporate it into your exhibit? Cisco took it a step further and built the entire booth strategy around a coffee bar theme. A must-have ingredient?

Trade Shows 70

Trade Shows Food and Beverage 2024 Contracts 70

Event Marketer

MARCH 20, 2022

The rise of new-era digital platforms and tools offers event marketers a fresh engagement opportunity. This surge in mind-boggling tech seems to have happened overnight. More on Emerging Tech in Events: Three Brands Making Metaverse Moves with Their Own Virtual Destinations. IDENTIFY YOUR ‘WHY’. BE PURPOSEFUL.

Tech 106

Tech Event Marketing Marketing 2026 106

EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. A massive valuation of one of the largest event tech (and venue finding) vendors.

Event Tech 183

Event Tech Tech 2021 2022 183

Event Farm

JULY 25, 2017

And would you feel as confident in your ability to track the event’s performance? Event marketing campaigns are much more complex than most online campaigns, and event marketing technology is relatively new compared to other martech solutions. That’s understandable—events are complex and difficult to measure.

Marketing 226

Marketing Event Marketing Event Tech Tech 226

Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

Event Marketing 130

Event Marketing Marketing Tech Events 130

GEVME

JULY 11, 2018

What’s more, there is actually a good way to plan your last-minute promotion strategy that helps to ensure you stay safe, no matter what happens. Building a last-minute marketing strategy means having a back-up plan. Basically, if you can invest some time and effort into last-minute marketing, don’t hesitate to do so.

Social Media 149

Social Media Advertising Marketing Events 149

PCMA Convene

DECEMBER 7, 2018

Convene asked a handful of mdg’s in-house experts for resolutions to inspire your event marketing campaigns in the coming year. Data and tech tools make it easier than ever to collect and effectively use behavioral data.”. Anjia Nicolaidis, International Marketing Specialist. Use design strategy effectively.

Event Marketing 102

Event Marketing Marketing 2019 B2B 102

Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. 10 Event Marketing Strategies to Make a Splash.

Event Marketing 112

Event Marketing Marketing Social Media Speakers 112

Event Industry News

FEBRUARY 22, 2019

Event Tech Live is Europe’s only show dedicated to event technology. Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Brand and Buzz Stage at Event Tech Live 2018. Speaker: Eran Ben-Shushan.

Event Marketing 80

Event Marketing Marketing Social Media 2018 80

SpotMe Blog

NOVEMBER 15, 2021

When a customer signs up for an event, Pierre Metrailler, CEO of SpotMe explains that we must focus on their entire event strategy rather than the event platform itself. But the real challenge is how we get attendees to see the benefits of joining in-person after nearly 18 months of just virtual events.

Technology 130

Technology Event Technology Event Tech Marketing 130

Hubilo Blog

DECEMBER 21, 2018

The most successful marketers today show a lot of care when it comes to their event marketing strategy. In fact, according to the Event Marketing Institute, seventy-seven per cent of marketers perceive marketing experientially as a crucial part in the marketing strategy of their brand.

Event Marketing 68

Event Marketing Marketing Social Media Technology 68

Prestige Events Magazine

MAY 23, 2023

Marketing now demands tech, data science, and behavioural science Marketers must adapt event strategies to foster a culture of belonging We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.

Marketing 97

Marketing Global Events Consulting Events 97

Bizzabo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. Consider a roadshow event.

Event Marketing 106

Event Marketing Marketing Events B2B 106

Event Industry News

SEPTEMBER 28, 2023

Informa Tech today announced the launch of an AI training programme designed to place UK businesses at the forefront of Artificial Intelligence and ultimately position the country as a global leader in the field.

Tech 64

Tech Government Event Design Event Marketing 64

Marketo Events

JUNE 2, 2020

For me, it was being part of the team for one of Adobe’s largest events – Summit. Being responsible for content strategy for virtual events means the 16-25 weeks prior to Summit are always jam-packed. Truthfully, it’s an environment I thrive in. If you can, sit in the demos, see the quality produced.

2020 211

2020 Speakers Events Tech 211

Maritz Global Events

NOVEMBER 21, 2019

Post authored by Jeff Fugate, CASE, Senior Vice President, Sales and Marketing. As an event manager, you work with a lot of moving pieces and parts as you bring your event marketing strategy to life. Many of these tech partners had varying needs that demanded immediate attention—often at the same time.

Event Marketing 45

Event Marketing Marketing Tech Consulting 45

InGo

MARCH 22, 2022

But should event marketers join? For example, this technology would allow a participant to feel like they’re physically at an event where they can walk around and interact with their environment with haptic gloves or game controllers. Many marketing pros agree that at the very least, we should keep the metaverse on our radar.

Event Marketing 92

Event Marketing Marketing Fashion Sports 92

Ins'Tent

JUNE 19, 2019

One space that is taking a huge leap in terms of technology is in event marketing. If you truly want to get your business noticed and stay engaged with your customers, staying on top of the latest event marketing technology strategies is key. Event Diagramming. Branded Apps. Focus on Social Media.

Event Marketing 72

Event Marketing Tech Marketing Social Media 72

SmartMeetings

JUNE 29, 2020

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

Event Marketing 132

Event Marketing Marketing Advertising Social Media 132

Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

Event Marketing 110

Event Marketing Marketing Tech Events 110

SevenEvents

OCTOBER 17, 2023

in the rapidly evolving world of event management, technology has become an indispensable tool for an events company looking to enhance attendee engagement. following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this.

Event Tech 52

Event Tech Tech Corporate Events Technology 52

Event Marketer

SEPTEMBER 27, 2023

Get a peek behind the scenes and strategies of top shops, take a page from outstanding case studies, and grab a seat at the table with experiential marketing experts as they tackle of-the-moment challenges and opportunities.

2023 62

2023 Tech Entertainment Marketing 62

Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing.

Social Media 127

Social Media Event Marketing Marketing Trade Shows 127

Event Marketer

JANUARY 10, 2022

For the telecom brand, the days of using a single strategy to market to the masses are coming to a close as a focus on celebrating consumers’ individuality becomes ever more critical. The key to event marketing in the year ahead is to be flexible and fully prepared to adjust to varying consumer preferences, needs and comfort levels.

2022 123

2022 Event Marketing Marketing Retail 123

Eventmobi

AUGUST 20, 2018

Keep reading to learn how IncentiveWorks was able to create a winning gamification strategy at their 2018 conference. To read about other client gamification strategies, check out CSAE’s 2018 Trillium Winter Summit. To read about other client gamification strategies, check out CSAE’s 2018 Trillium Winter Summit.

2018 150

2018 Event Apps Marketing Event Marketing 150

Event Industry News

MAY 23, 2023

• Marketing now demands tech, data science, and behavioural science • Marketers must adapt event strategies to foster a culture of belonging • We’re all in the powerful business of distinction What do King Charles III and Ozzy Osborne have in common? You would think not a lot, but they do share several traits.

Marketing 59

Marketing Tech Events Event Design 59

Event Industry News

JUNE 1, 2021

Paid media agency Tag Digital is sponsoring Event Tech Live (ETL) USA & Canada, which takes place in June. Familiar with the ETL brand, Tag Digital has worked with UK & Europe show since 2016, this partnership will see Tag manage the retargeting and social media campaigns for the inaugural Event Tech Live US & Canada.

Event Tech 72

Event Tech Tech Social Media 2016 72

Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

Tech 160

Tech 2020 Conference Speakers 160