Event Farm

MARCH 28, 2019

On the surface, event marketing sounds fairly straightforward: you host an event to promote your business. To help marketers think through (and potentially explain to others) what a successful event is, we created this guide. So what is event marketing? Breaking down the event marketer’s role.

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Event Marketing Marketing Tech Events 130

Bizzabo

JUNE 4, 2021

In this post we’ll take a look at how technology can help you drive success at every stage of the event lifecycle: before, during and after events. Your event strategy , like any marketing campaign, is cyclical. The event lifecycle is built on a straightforward premise: build, measure, learn and build again.

Tech 110

Tech Event Apps Event Management Social Media 110

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

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Event Marketing Marketing Social Media Event Apps 167

SevenEvents

OCTOBER 17, 2023

in the rapidly evolving world of event management, technology has become an indispensable tool for an events company looking to enhance attendee engagement. following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this.

Event Tech 52

Event Tech Tech Corporate Events Technology 52

SmartMeetings

JUNE 16, 2022

So, it continues to confound me the number of times we still see planners trying to “create engagement” or “deliver ROI” to their attendees and stakeholders by simply buying the latest and greatest Event App or Audience Engagement Activity—and then being shocked when nobody uses it. All the World’s a Canvas. There and Back Again.

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Event Tech Tech Technology Consulting 126

Eventmobi

OCTOBER 5, 2023

It all comes down to the event marketing strategies behind them! A strong event marketing strategy isn’t just about getting the word out about your conference, expo, trade show, or event; it’s about compelling your audience to take notice and take action by registering and attending.

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Event Marketing Marketing Social Media Consulting 195

Eventmobi

MAY 19, 2021

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a tiered sponsorship model: Free Resource: download this handy guide that shows you how to create event tech sponsorship packages. Marketing Communications.

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Sponsorships Event Apps Social Media Event Tech 195

Eventscase Blog

APRIL 24, 2024

The most common challenges for the event organiser The use of event apps or other systems to communicate with attendees is quite common in our industry but it is true that it poses some challenges that may tip the balance between functionality and experience. This can affect the functionality of the app and the user experience.

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2024 Event Apps Social Media Financial 59

Hubilo Blog

DECEMBER 17, 2018

Events are now quite a tech-driven affair. Event technology has developed leaps and bounds in past years. Certain event-tech trends are bound to stay while some technologies will see major updates. Here are our predictions for event-tech trends in 2019 : 1. Event Data. Facial Recognition.

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Event Tech Tech 2019 Event Apps 80

AIDA Event Tech Digest

MAY 30, 2016

You’re exploring event apps for your next event, but you’re unsure whether attendees will download your app? Do you feel that event marketing for your app can take up much of your time and effort? Event apps can boost attendee engagement by over 77%. Event App adoption.

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Event Apps Event Marketing Marketing Events 40

Eventmobi

JANUARY 3, 2019

Here at EventMobi, we help our clients develop their event sponsorship packages so that it includes the benefits of an event app. Below is an example of a la carte sponsorship offerings, based on the event lifecycle stages. Marketing Communications. Event App Design. Attendee Engagement. Download Now.

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Sponsorships Event Apps Social Media Events 256

Event Marketer

FEBRUARY 2, 2024

Starting as an event coordinator in the health care sector, Sara Gorlick discovered an unexpected passion for planning events and conferences. Now, almost 20 years later, Gorlick is vp-events at Rakuten, where she has worked for 14 years. I think as event planners, you’re always trying to improve upon your last event. “I

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Event Apps Global Events Tech Conference 90

SpotMe Blog

JUNE 28, 2023

It has everything you need to streamline your in-person and hybrid events – from branded registration pages, safe and contactless self-check-in via its fully customizable mobile event app , badge printing, and QR code scanning. Whether they’re in-person, hybrid, or virtual.

2023 130

2023 B2B Event Management Event Apps 130

Endless Events

MAY 5, 2022

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

Event Technology 126

Event Technology Technology Event Tech Sustainability 126

AIDA Event Tech Digest

JUNE 17, 2020

Fully-immersive digital events that can be relayed and accessed from anywhere, throttle a whole new world of possibilities. . In order to engage and captivate the attendees during the virtual spectacle, here are some strategies for event marketers that shall help cater to a positive event experience: Brand – Left, Right, Front & Centre.

Event Apps 57

Event Apps Entertainment Events Tech 57

Attendease

NOVEMBER 30, 2023

Rather than relying solely on conventional promotion methods like social media posts and email blasts, consider incorporating some fresh, creative strategies into your event promotion mix. Below are 25 cutting-edge event promotion ideas to inspire you and captivate your target audience.

Social Media 195

Social Media Sustainability Food and Beverage Technology 195

Boomset

FEBRUARY 25, 2020

Once your nonprofit’s fantastic marketing strategy is in place, you can start considering automation software to make the process more effective and efficient. A lot goes into planning a successful event. Segmenting groups for targeted marketing. A/B testing to find better outreach strategies.

Event Marketing 62

Event Marketing Marketing Social Media Events 62

Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Question 2: What Data Can I Get From My Email Outreach?

Trade Shows 195

Trade Shows Marketing Management Tech 195

Marketo Events

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Event app engagement.

Event Marketing 63

Event Marketing Marketing Social Media Event Apps 63

Endless Events

DECEMBER 16, 2018

We are bringing together arguably the best minds in the #eventtech and social spaces to talk all about the top event tech trends in 2019. They will talk about what they have seen, where our industry is heading with tech and how we can continue to integrate more deeply and create better planner and participant experiences.

Event Tech 95

Event Tech 2019 Tech Social Media 95

Event Industry News

DECEMBER 17, 2019

All-in-one platforms capture and store information from every stage of the event lifecycle, so it’s easily accessible in one place. This gives organizers unprecedented ability to optimize their events. For example, as attendees move through the event, mobile event apps, beacons and smart badges collect a goldmine of data.

2020 96

2020 Event Tech Tech Event Apps 96

Expo Pass

JANUARY 17, 2019

How to Assess the Tech Needs of Your Attendees. Whether you are running your first event or gearing up for your 20th annual convention, understanding the technology needs of your attendees can be intimidating. Any misstep could potentially have serious consequences for the success of your event. Does your event need Wi-Fi?

Tech 68

Tech Social Media 2018 2019 68

Attendease

JANUARY 16, 2024

Using our event app would also pull the data to the event app. If you need to edit anything, you just need to edit the settings and republish the website and app to update the information, so you don’t need to change it everywhere manually.

Sponsorships 195

Sponsorships Event Apps Events Speakers 195

Social Tables

SEPTEMBER 14, 2021

Post-event engagement. This stage plays a key role in event planning, forecasting, marketing strategy , and audience growth. Planners engage with attendees after events in the hopes of increasing loyalty, improving the lifetime value of each event attendee, and so on. Engage audiences to maximize impact.

Social Media 176

Social Media B2B Tech Marketing 176

Eventbase

MAY 29, 2018

Before your event is even announced, you should be planning a social media strategy for promoting your event and engaging attendees before, during and after your event. Attendees are planning their experience long before they arrive and reflecting how the event influenced them long after. Before your event 1.

Social Media 56

Social Media Event Apps 2018 Speakers 56

SpotMe Blog

JULY 28, 2023

In this article, we explore 15 of the top in-person event management software to consider for your events. With the right in-person event platform, you can craft memorable experiences for your attendees and gain key insights to strengthen your event strategy. What Is An In-Person Event Platform?

2023 130

2023 B2B Event Apps Technology 130

Socio Events

MARCH 7, 2023

Instead of fearing hybrid events, embrace the idea that virtual elements make in-person events better. “ Lisa Vogel Field and Event Marketing Leader, Webex Events (formerly Socio) Beyond this, hybrid events now exist on more of a spectrum with varying levels of engagement and activations.

Event Apps 98

Event Apps Hotels Banking Event Technology 98

Expo Logic

FEBRUARY 28, 2020

That once the event is over, they delete the event app and that’s the end of their engagement. While 67% of organizations say their top goal is to increase engagement, 27% admit to having no dedicated strategy to boost engagement.*. Marketing General Incorporated Membership Marketing Report 2016.

Event Apps 36

Event Apps 2016 Event Tech Marketing 36

SpotMe Blog

AUGUST 25, 2022

Hybrid event platform. Mobile event app for interactions, feedback, and networking. Want more hybrid event examples to get inspiration from? When to plan a hybrid event instead of an in-person or virtual one. When planning a hybrid event, remember to pick a date and time that will suit most of your attendees.

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Event Planning Speakers Event Apps Venues 246

InGo

MAY 24, 2022

Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.

B2B 52

B2B Event Apps 2028 2020 52

InGo

MAY 24, 2022

Even with the ongoing effects of the COVID-19 pandemic reverberating throughout the industry, there is no doubt that events remain a critical part of most businesses’ overall strategy. Whether the purpose is to skyrocket sales, cement brand recognition, or bring together industry thought leaders, an event can be a game changer.

B2B 52

B2B Event Apps 2028 2020 52

Bizzabo

JANUARY 4, 2019

Is your event budget setting you up for success? In this guide we'll look at tips, best practices and examples for creating a reliable event marketing budget in 2019 and beyond. The many moving parts of a live event strategy are bound together by the event budget. the average marketing budget on events.

2019 61

2019 Event Marketing Marketing Social Media 61

Cvent: Event Marketing

MARCH 4, 2019

Whatever your definition for success may be, it’s still helpful to have a yardstick to measure your performance against, especially if you’re using event management technology like mobile event apps. Using this data, we also want to give you the tools and tips you need to make your events a bigger success.

Event Apps 49

Event Apps Social Media Technology Events 49

Event Marketer

MAY 5, 2022

Topics spanned hybrid, DE&I, new-era tech, sponsorship activation strategies, community engagement, sustainability, cross-channel strategies and beyond. Throughout the day there were built-in coffee breaks and speed networking meetings that could be arranged via the event app. ” -Todd Kaplan, Pepsi.

Marketing 122

Marketing Food and Beverage Sponsorships Tech 122

Socio Events

OCTOBER 10, 2023

The goal of any event is to provide an engaging, valuable, and memorable experience for attendees. The strategy that event planners and organizers use to achieve that is called event activation, or experiential marketing. But event activations aren’t just for pre-event marketing.

2024 52

2024 Social Media Speakers Event Marketing 52

Eventmobi

JUNE 19, 2018

Without giving you too much of a history lesson, in the early days, EventMobi started off as a small team of engineers who worked really hard day and night to build the first version of the event app technology to help make the lives of event planners (like yourself!) Thus, our annual employee event CampMobi was born!

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Event Apps Events Technology Tech 170

Cvent: Event Marketing

MAY 3, 2018

But choosing a mobile event app provider can be tricky. Are you new to the field and not sure what to look for in a mobile event app? Or maybe you’re unhappy with your current app provider and looking to switch, but you’re wary of making the wrong choice? Bread Basket: Your Perfect Mobile Event App.

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Event Apps Events Speakers Event Tech 44