Event Marketer

MARCH 15, 2024

This year’s show takes place April 24-26 at the MGM Grand Las Vegas, and will bring together the entire experiential marketing ecosystem—b-to-b and b-to-c brand-side marketers, trade show organizers, executives from leading event agencies, meeting planners, event strategists, experience designers, technology mavens, and more.

2024 52

2024 Marketing Trade Shows Sponsorships 52

Event Marketer

JUNE 14, 2024

Legendary Entertainment (Anna Huddleston/Event Marketer) Hasbro How is it that Dungeons & Dragons is turning 50 and Peppa Pig could be in college at 20? To enter its dazzling exhibit, Hasbro invited attendees to walk between two massive LED screens and through a smile-shaped tunnel, flanked by mannequins sporting branded apparel.

2024 73

2024 Apparel Entertainment Event Marketing 73

Event Marketer

MARCH 27, 2023

As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. Tisch Center of Hospitality and the Department of Integrated Marketing and Communications.

Marketing 85

Marketing Sports Hospitality Tourism 85

Event Marketer

APRIL 11, 2024

We loved the crosswalk effects on the floor, the March Madness bracket content that rotated on the extra-large LED screen, chain link fencing, and the Live Large Kicks Cam 360 video experience that had consumer stepping into a miniature street scape and showing off their moves (and their kicks) in a video clip for social media.

2024 105

2024 Sports Automotive 2025 105

TicketBud

JANUARY 11, 2024

However, running hybrid events requires crafting two distinct, yet synchronized, event experiences under the guise of one cohesive event. Characteristics of Hybrid Events Hybrid events have been around for decades – think, televised sports, award shows, political events, or concerts.

Sponsorships 126

Sponsorships Trade Shows Sustainability Events 126

TicketBud

SEPTEMBER 19, 2023

According to Bizzabo, most marketing professionals (95%) recognize the value events hold for creating in-person connections. An Eventtrack industry study also found that 74% of attendees had a more positive opinion about a company, brand or product after a great event. Hosting a day-long or multi-day event?

Trade Shows 126

Trade Shows Travel Events Social Media 126

Eventscase Blog

APRIL 5, 2024

Use of Drones The capture of aerial footage using drones is offering unique perspectives, especially at outdoor events such as festivals and sporting competitions. At educational events or exhibitions, for example, these advances can transform the way content is presented, making sessions more interactive and engaging.

Social Media 59

Social Media Sports Trade Shows Technology 59

Eventsforce

MARCH 26, 2019

Event Marketer: The Dos and Don’ts of AR in EventTech. For example, if you run high-demand events or ones with strong ticket resale potential (like music and sporting events), then blockchain will offer a lot of benefits – mostly around security and control. They’re quick to set-up too.

Event Marketing 61

Event Marketing Tech Marketing 2007 61

Event Marketer

OCTOBER 6, 2021

The editors of Event Marketer magazine have announced the winners of the supersized 2021 Ex Awards and ETDAs, the world’s largest and premiere recognition program for experiential marketing. 6 during a gala luncheon at the Experiential Marketing Summit in Chicago. Best Buzz Marketing/Influencer Program. Client: FX.

2021 123

2021 2020 Entertainment Technology 123

Eventbrite UK

AUGUST 2, 2017

There is a lot of information that if used correctly, can really boost sales for your event. The post Why Event Marketers Should Lean on Their Ticketing Partners appeared first on Eventbrite UK Blog. So is your ticketing partner coming to the party with insights?

Event Marketing 60

Event Marketing Marketing Events Trade Shows 60

Event Marketer

APRIL 21, 2021

Outdoor sports enthusiasts will return to Vail this year to compete in the GoPro Mountain Games after the event went virtual in 2020. There will be fewer athletic activities involved at the 2021 event, but attendees can still expect plenty of competitive action, in addition to live music performances and art experiences.

2020 126

2020 2022 2021 Insurance 126

Event Industry News

AUGUST 12, 2019

We stock items to suit a whole host of marketing needs, from event marketing to promotional displays which can be utilised inside or outside your establishment. . Brand Events. Event Tech. Sporting Events. Display Wizard Ltd. Our non-hired products come under three categories: Portable Display Stands.

Trade Shows 56

Trade Shows Retail Advertising Transportation 56

Event Industry News

JULY 9, 2019

Emerald Expositions (NYSE:EEX), one of the leading operators of B2B trade shows in the US, is the latest stateside organiser to join the Explori research platform. In a push to further develop their 60+ shows, Emerald will be using Explori to benchmark and monitor customer experience through event analytics. Event Tech.

Trade Shows 54

Trade Shows B2B Sports Corporate Events 54

Event Industry News

MARCH 4, 2019

Whether you’re organising a small intimate event or a large trade show, PDC BIG have the Event ID solution for you. With over 30 years’ experience providing high-quality ID solutions to the conference and event markets, we understand your event needs. Contact Details: PDC BIG. +44 44 (0)20 3056 8987.

Trade Shows 54

Trade Shows Sports Hospitality Conference 54

Event Industry News

MARCH 20, 2019

Successful deployment of Crowd Connected’s Colocator platform at London’s ExCeL showcase marks a step-change in attendee movement data available to organisers of exhibitions, trade shows and conventions. To date, Crowd Connected has focused on large-scale outdoor events through its visitor tracking solution, Colocator.

2019 73

2019 Trade Shows Sports Entertainment 73

Bizzabo

SEPTEMBER 10, 2020

Virtual Trade Shows and Expos. Similar to their in-person counterparts, virtual trade shows and expos are all about showcasing products and services — but at a fraction of the cost of an in-person event since exhibitors don’t have to worry about travel, lodging and shipping expenses. Source: SMWOne.com.

Trade Shows 72

Trade Shows Speakers Conference Financial 72

Bizzabo

DECEMBER 19, 2018

We've compiled the most comprehensive list of US event agencies on the internet for 2019. According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. We've poured over the internet to discover the most reputable US event agencies in the world. 360 Destination Group.

2019 78

2019 Sports Entertainment Advertising 78

Grenadine

AUGUST 6, 2018

Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Amidst the sea of music festivals, trade shows, and sporting events this season, event marketers have incorporated technology trends in some of the most unique ways to date.

Event Technology 61

Event Technology Technology Food and Beverage Trade Shows 61

Grenadine

AUGUST 6, 2018

Technology is progressively changing the way events are planned and executed, what guests do on-site, and even how they are evaluated. Amidst the sea of music festivals, trade shows, and sporting events this season, event marketers have incorporated technology trends in some of the most unique ways to date.

Event Technology 52

Event Technology Technology Food and Beverage Trade Shows 52

Event Industry News

JULY 23, 2019

At the recent trade show hosted in Manchester, Richard Waddington, chairman of Event Marketing Association, James Morgan, founder of Event Tech Lab, and Holly Moore, founder of Make Events, discussed the developments in advertising. Brand Events. Event Tech. Sporting Events.

Advertising 54

Advertising Trade Shows Event Tech Tech 54

Momencio

OCTOBER 27, 2016

And yes, this even goes for you, the suave marketing and sales professional that can shake hands and kiss babies with the best of them. But you know as well as us that you have also walked away from a trade show or networking event and realized it wasn’t your best performance. How can you improve your event game?

Trade Shows 52

Trade Shows Sports Marketing Events 52

Bizzabo

JANUARY 7, 2019

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. So I set a very specific goal for myself.

Global Events 53

Global Events Trade Shows Marketing Events 53

Eventtia

APRIL 22, 2024

vFairs vFairs offers event management solutions for virtual, hybrid, and in-person events. From conferences, trade shows, career fairs, summits, forums, benefits fairs, university open days, expos, and meet-ups, organizers can run different types of events with vFairs.

2024 62

2024 B2B Apparel Events 62

Event Leadership Institute

MARCH 17, 2021

Look at Apple’s November 2020 launch event or the 2020 Democratic National Convention to get an idea of what’s possible (albeit with a big budget, for now anyway). This will be of particular importance in the remote viewer experience for hybrid events. Academy Awards viewers get to see a red carpet show before the actual program.

2021 111

2021 2020 Trade Shows Tech 111

Canadian Special Events

SEPTEMBER 2, 2022

Events Manager – Vancouver. Event Coordinator. Events Team. Calgary Sport and Social Club, Calgary, AB. Events Coordinator, Distributed Learning and Rural Initiatives, Cumming School of Medicine, The University of Calgary, Calgary, AB. Conference Educational Program Manager (Conference & Events Industry).

2022 40

2022 Sports Hospitality Event Management 40

Endless Events

NOVEMBER 16, 2018

Much like a team captain in sports has the job of rallying his teammates and pumping them up to win the game, an event team captain also rallies the team. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Then, share that vision with the rest of your team.

Event Planning 130

Event Planning Social Media Trade Shows Entertainment 130

Eventsforce

DECEMBER 12, 2019

Research cited in the article shows that 59% of marketers plan on increasing their influencer budget in 2020 – with many SMBs with smaller budgets focusing on micro-influencers in the new year. Related reading: How to Choose the Right Influencers for Your Event Marketing Activities.

Social Media 87

Social Media 2020 Tech Transportation 87

Event Leadership Institute

DECEMBER 31, 2017

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Event Coordinator | AlliedPRA | San Diego, CA. Westminster, CO.

2018 40

2018 Trade Shows Entertainment Event Management 40

Bizzabo

MARCH 15, 2019

From event management software reviews to social media, Julius and his team cover all their bases. Plus they always have a fun, new take on event ideas. Event Marketer. Event Marketer's content tackles all things face-to-face marketing. Event everything! Don’t miss these posts! PlannerWire.

Hospitality 52

Hospitality Tech Trade Shows B2B 52

Event Industry News

MARCH 7, 2019

Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. Whether it’s for insight, strategy, advertising, branding, live events, or more. 17 years on, Kemosabe still run all of their European marketing. Case Study: Nippon Airways.

Airlines 61

Airlines Social Media Retail Automotive 61

Bizzabo

NOVEMBER 23, 2020

In order to slay the virtual event game, organizers will need to have a thorough understanding of virtual events, including common formats and event types, successful event examples, and how other event marketers are thinking about virtual events. 10 Must-Know Virtual Event Stats.

2020 62

2020 Sponsorships Speakers Events 62

Momencio

OCTOBER 14, 2016

There’s no reason to spring for a snow blower if you live in Florida, and there’s no reason to invest in interactive event technologies that don’t fit your brand’s personality, needs, or clients. Tech in event marketing. So, how do you choose?

Event Technology 52

Event Technology Technology Tech Insurance 52

Cvent: Event Marketing

JULY 30, 2018

Cobo Center visitors can also get around via the new QLine streetcar, which runs through midtown and stops at museums, universities, research institutes, and sports venues. We are creating a network that will accommodate the largest technology power-using events in the industry,” Molinari says. “We Green initiatives.

Meetings 28

Meetings Food and Beverage Wireless Sports 28

Cvent: Event Marketing

JULY 22, 2019

Our beautiful parks, the iconic Carrier Dome, a lakefront amphitheater, and the SRC arena also offer opportunities for unique events and sporting competitions, plus so much more. Let’s talk about the home away from home.

Trade Shows 34

Trade Shows Entertainment 2018 Sports 34

Eventsforce

MAY 8, 2019

This is an interesting one for those event professionals involved in managing large-scale public events like festivals and sports tournaments. Access All Areas: European Parliament Legislates Against Ticket Bots. That information can then be used to offer data-driven insights to exhibitors and improve the attendee experience.

Tech 72

Tech Sustainability Trade Shows Technology 72

Event Leadership Institute

JANUARY 31, 2018

Manager, Experiential Events – Originals Publicity | Netflix | Los Angeles, CA. Technical Program Manager, Executive and Event Production | Google | Mountain View, CA. Events Marketing Manager, Google Cloud | Google | Mountain View, CA. Events Assistant (Part-time) | The Kapor Center | Oakland, CA.

2018 40

2018 Hospitality Trade Shows Hotels 40

Plan Your Meetings

JUNE 29, 2016

The more specific event planners can pinpoint the audience, the easier it will be to design and execute effective guerrilla marketing events that “hit the mark.”. Identify interests, favorite sports, hobbies, tastes in music, art and cuisine. All of these factors can be of great assistance in designing events.

Marketing 47

Marketing Food and Beverage Tech Sports 47