Remove Event Marketing Remove Speakers Remove Survey Remove Tech
article thumbnail

How to Measure Event Marketing Performance and ROI

Marketo Events

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. In-event surveys.

article thumbnail

Event Tech and the Life Cycle of Events

Planning Pod

When I set out to write this blog post on event tech, my mind was living in the “during” phase of the event life cycle. Think virtual event spaces, live streaming, virtual reality…all of which are obvious hot topics and play a huge role in the direction of the events industry. Surveys and polls.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Create a COVID-era Event Marketing Plan

SmartMeetings

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel , it’s vital to start with a comprehensive event marketing plan. Here’s an effective eight-step approach to creating a marketing plan for your event.

article thumbnail

The Best Event Websites (With 15 Best Practices + 15 Examples!)

Eventmobi

That’s because the most effective websites for events aren’t just online brochures. Instead, they act as virtual handshakes that welcome attendees, sponsors, and speakers, leaving them eager to experience the real deal. But here’s the thing: The best event websites are more than just informational resources!

article thumbnail

event tech insights: enhancing attendee engagement

SevenEvents

in the rapidly evolving world of event management, technology has become an indispensable tool for an events company looking to enhance attendee engagement. following covid-19, traditional events incorporating more interactive experiences has rapidly increased, and event tech plays a pivotal role in this.

article thumbnail

Take a Tour of INBOUND 2023: Wearable Tech, Accessibility and Communities

Event Marketer

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. There’s even a pre-event survey that helps the team accommodate last-minute requests, if at all possible.) Agency : Agency EA.

2023 88
article thumbnail

4 Things Event Marketers Need to Know When Planning Hybrid Events for 2021 and Beyond

SmartMeetings

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. Hybrid events will need to have much more robust online content and experiences than ever before.

2021 138