Event Marketer
NOVEMBER 9, 2023
Kerry Lamont, Manager-Shows and Events, Bombardier On the surface, the world of private aviation appears centered around convenience, innovation and luxury, but for family-owned Canadian business jet manufacturer Bombardier and its trade show experiences, it’s also about heart. COVID did many things for us, good and bad.
Event Marketer
AUGUST 2, 2021
This fall, major user conferences, trade shows, music festivals and other gatherings are banking on attendees being ready to return to in-person events. For some, it’s a return to business as usual, with the events looking and feeling as they did in fall 2019. Salesforce will present a very different Dreamforce this year.
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Bizzabo
MAY 23, 2018
Read this guide to learn how to best implement live events into your overall B2B marketing strategy. When it comes to B2B marketing, there are countless tactics and strategies available to the modern-day marketing. Given its versatility as a marketing tactic, live events can do a lot for B2B companies.
Event Marketer
MAY 24, 2023
Reimagined B-to-B Event Strategies: How Mohawk Flooring’s In-person Roadshow is Impacting How it Exhibits in the Future Hussmann Steps Back from Trade Shows and Leans into an Educational Mobile Tour CURATED EXPERIENCES IBM is placing a greater emphasis on understanding why attendees are coming to its events.
Event Industry News
APRIL 27, 2020
“Lights set the scene, create atmosphere and can really bring any environment to life, so to be working with a market-leading moving light manufacturer … is fantastic,” she commented. Theresa has also been following Robe for some time, having been captivated by their spectacular lighting showcases at international trade shows.
Bizzabo
JUNE 19, 2019
Apple’s event marketing team also plays host to a few famous gatherings, including the highly anticipated annual WWDC conference (mentioned below). What is it that makes these events so revolutionary? Keep reading to discover some of Apple's greatest b2c and b2b event marketing secrets and how to apply them to your own events.
Event Industry News
MARCH 7, 2019
Irv – Recognised as one of the founding leaders of ‘Experiential’ Marketing, Irv is a strategic and creative thinker. And with routes to over 45 domestic locations and direct daily flights to Tokyo from their European hubs – London, Paris, Brussels, Frankfurt, Munich, Dusseldorf, Austria and more – they’re non-stop too.
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