Expo Pass

NOVEMBER 28, 2023

Everything and everyone you need to be a successful event planner can be found under one roof! Topics include Technology and Innovation, Business Practices, Event Marketing, Trends and Research. WEC 2024 runs from May 20th to May 22nd in Louisville, Kentucky. International CONFEX.

2024 78

2024 Event Planning Conference Education 78

Event Marketer

JUNE 27, 2023

“The event of the grand prix is kind of an experience in and of itself, where it’s not just a race.” More Beverage Brand Activations: White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’ The Miami International Autodrome—a 3.36-mile

2022 85

2022 Sports Social Media Entertainment 85

Event Marketer

JULY 17, 2023

More on Summer Spirits Marketing: How Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style “We are a new brand; we don’t have the star power yet.

Social Media 80

Social Media Marketing Event Marketing Meetings 80

Event Marketer

SEPTEMBER 27, 2021

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. Event Marketer: Why is the US Open an effective platform for engaging consumers? We’re eager to continue exploring this trend for future events and launches.

Sponsorships 98

Sponsorships Food and Beverage Sports 2021 98

Event Marketer

DECEMBER 20, 2021

For the holiday season, the playful fast food chain was at it again, this time offering a mouthwatering getaway for eight to the Kentucky Fried Chicken Firelog Cabin located in—you guessed it—Kentucky. The post A Supersized Roundup: 14 Experiential Holiday Programs That Slayed All the Way appeared first on Event Marketer.

Airlines 134

Airlines Food and Beverage Apparel Wireless 134

Event Marketer

NOVEMBER 15, 2021

This year, Zeiss worked with American Printing House, a charity located near its Kentucky office that works with LEGO to create LEGO Braille Bricks for the visually impaired, a cause after the company’s own heart. Agency: Trademark Events, San Francisco.

Meetings 81

Meetings 2021 Marketing Education 81

Bizzabo

DECEMBER 20, 2019

Thanks to increasing legalization of recreatio nal marijuana use in many parts of the world, an entirely new category of events is fast emerging. Event marketers of cannabis events are undeterred by regional restrictions. Location: Louisville, Kentucky. CannaFarmCon. Source: CannaFarmCon.

2020 92

2020 2019 Speakers Education 92

Event Marketer

MARCH 14, 2024

Bringing its surf board-themed Shore Club to golf fans after having activated at the Kentucky Derby and SXSW , White Claw offered drinks for purchase and a photo op area that allowed participants to snap a still photo or record looping videos and GIFs.

Food and Beverage 93

Food and Beverage Apparel Sports Sponsorships 93