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The Brief: Frozen Billboards and Victorian Peep Shows

Event Marketer

They may fall under the same company umbrella, but as one social media user put it , “The Strawberry Pop-Tart walked so the Cheez-It could run.” Agency: NVE Experience Agency) Photos: Courtesy of Searchlight Pictures The post The Brief: Frozen Billboards and Victorian Peep Shows appeared first on Event Marketer.

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Hendrick’s Gin Keeps F1 Fans Cool with a Three-story Bar at the Miami Grand Prix

Event Marketer

“The event of the grand prix is kind of an experience in and of itself, where it’s not just a race.” More Beverage Brand Activations: White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style How Budweiser’s FIFA World Cup Influencer Campaign ‘Ruled the World’ The Miami International Autodrome—a 3.36-mile

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Loyal 9 Cocktails Pop-up Helps NYC Consumers Take Advantage of Summer Fridays

Event Marketer

More on Summer Spirits Marketing: How Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style “We are a new brand; we don’t have the star power yet.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. Event Marketer: Why is the US Open an effective platform for engaging consumers? We’re eager to continue exploring this trend for future events and launches.