Hendrick’s Gin Keeps F1 Fans Cool with a Three-story Bar at the Miami Grand Prix
Event Marketer
JUNE 27, 2023
But it was a huge success, I think both for the sport and for the brand activations that were there, so we went back again,” says Michael Giardina, vp-marketing, mixable spirits, at William Grant & Sons. The event of the grand prix is kind of an experience in and of itself, where it’s not just a race.”
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