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Loyal 9 Cocktails Pop-up Helps NYC Consumers Take Advantage of Summer Fridays

Event Marketer

More on Summer Spirits Marketing: How Truly Hard Seltzer is Leveraging Toronto’s Summer-long Market to Drive Trial and Awareness White Claw’s Shore Club Spotlights the Kentucky Derby’s Unique Style “We are a new brand; we don’t have the star power yet.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. Event Marketer: Why is the US Open an effective platform for engaging consumers? EM: Why is experiential an important part of your overall marketing mix?