Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics
Event Marketer
SEPTEMBER 27, 2021
Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center.
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