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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

SEPTEMBER 27, 2021

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center.

Sponsorships 96
Sponsorships Food and Beverage Sports 2021 96
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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

MARCH 14, 2024

Bringing its surf board-themed Shore Club to golf fans after having activated at the Kentucky Derby and SXSW , White Claw offered drinks for purchase and a photo op area that allowed participants to snap a still photo or record looping videos and GIFs.

Food and Beverage 91
Food and Beverage Apparel Sports Sponsorships 91
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