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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

SEPTEMBER 27, 2021

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. Aleco Azqueta.

Sponsorships 102
Sponsorships Food and Beverage Sports 2021 102
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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

MARCH 14, 2024

On the 14th green, the Mastercard Palmer Patio treated cardholders to air conditioning, a variety of seating options, a bar, and complimentary food and non-alcoholic beverages. A Ketel One Botanicals pop-up by the 10th hole offered fruity beverages for purchase.

Food and Beverage 96
Food and Beverage Apparel Sports Sponsorships 96
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