Event Marketer
APRIL 17, 2024
–John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. team to make sure that we have as much communication visibility as possible.”
Event Marketer
APRIL 10, 2023
Consumers’ interest in the sport is booming—and that translates to big-time sponsorship opportunities for brands who take the time to understand who the fans are and how to speak to them authentically. So we tapped two brands that jumped on sponsorships early to find out what they’ve learned.
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Event Marketer
MARCH 4, 2024
FIVE THINGS TO KNOW THIS WEEK This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games. Behold: The Florida Man Games. They’re calling these ‘events.’ I’m calling this [expletive] Tuesday afternoon.”
Event Marketer
JULY 12, 2021
Lemheney says event marketers need to consider the lack of amenities involved in activating outdoors. In partnership with United Airlines and Marriott Bonvoy, Clear, a secure identity platform, leveraged its Health Pass service to deliver a COVID-safe outdoor reunion event hosted by Neil Patrick Harris at New Jersey’s MetLife Stadium.
Event Marketer
MARCH 27, 2023
As experiential marketing degree programs crop up, professors outline how the industry can better support students Florida International University recently added event-focused specializations and tracks. I can throw in photos, an event preview or recap, how we’re using data to measure ROI and how consumers are responding.”
Event Marketer
DECEMBER 27, 2021
So, over the spring, with no restrictions on in-person events in Florida, the organization added a live runway show to its virtual presentation. Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year. Agency: GDX Studios).
Bizzabo
MAY 8, 2019
The numbers are in: live, in-person events are critical to company success, according to 84% of Vice President and C-Level executives. Amazon, the online retail behemoth, clearly agrees and understands the power of event marketing. Key Takeaway: Host events that help your customers better use your products.
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