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We are biased against truly creative event design

Conferences that Work

.” —Sarah Kendzior, The View From Flyover Country: Dispatches from the Forgotten America The meeting industry is no exception. A “creative” event design is one with a novel venue and/or decor and lighting and/or food and beverage. The meeting industry has redefined novelty as creativity.

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Working with suppliers and practitioners at meetings

Conferences that Work

Over the years I’ve designed and facilitated hundreds of meetings. One of the most common issues I address that is rarely acknowledged openly is the tension between the wants and needs of suppliers and practitioners at meetings. But what happens when both suppliers and practitioners at meetings attend sessions ?

Meetings 296
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COVID-19, in-person meetings, and wishful thinking

Conferences that Work

COVID-19 has virtually eliminated in-person meetings: our industry’s bread and butter. In order to overcome the many significant challenges created by the coronavirus, the meeting industry has made valiant efforts to rethink in-person meetings. Why in-person meetings do not make sense in a COVID-19 environment.

Meetings 348
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How meeting professionals can measure and improve event ROI in a post-pandemic world

Conferences that Work

Some event stakeholders use ROI as a financial tool to evaluate the profitability of holding or attending an event. Which stakeholders receive the event ROI? For example: Event owners expect to profit financially from the event, or from its contribution to shareholder value, or its support of an organization’s mission.

Meetings 310
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5 Hybrid Event Examples To Inspire Your Process

Endless Events

In the form of hybrid event examples you can learn from! The result are these five incredible hybrid event examples that have taken place or will do so in the near future. Webinar World, the event designed from webinerds to webinerds, has been in the hybrid game for years. Webinar World. That’s right!

2012 134
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The words we use for meetings matter

Conferences that Work

The words we use for meetings matter. Unfortunately, familiar terms often perpetuate conventional meeting thinking. By changing the words we use we can change how we think about events. Here are three examples of better words to use when talking about meetings.

Meetings 169
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Spectacular Spaces: Event Design with Ed Libby

Smart Meetings

How Transformational Event Design Engages All the Sen ses Ed Libby, Creative Director at Nemacolin Celebrity Event Designer Ed Libby got his start as a delivery driver at a flower shop. At the time, he was attending art school, studying Flemish painting and set design. From there, his career took off at speed.