Sat.Apr 02, 2022 - Fri.Apr 08, 2022

2022 Conference Registration Pacing

Velvet Chainsaw

Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment.

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Event Safety is Actually Driving Attendee Engagement. Here’s How.

Event Farm

Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry.

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Trending Sources

How to Design a Digital-First Strategy for Your Events


Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events.

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9 Travel Trends Impacting Events Right Now


Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Write winning event emails in minutes! Relying on decades of social science research and more recent behavioral data, we’ll show you the science-backed methods to creating a wildly successful event-marketing email campaign for almost any situation. Download the eBook today!

Smart marketers avoid web form spam

Conferences that Work

Dear marketer, sending web form spam is a waste of your time! Here’s why. Want to join my mailing list so you never miss another of my must-read blog posts? There’s a web form for that.

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More Trending

Planning multiple events? Here’s how to stay organized. 

Expo Pass

People are back in event mode this summer and it’s highly likely we’ll all find ourselves planning back-to-back events for a while. Hurray! But also kinda stressful, right? So how do we keep everything organized and on track when planning a full event schedule?

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Confidence to Travel to In-Person Events Returns: New Survey


Eighty-four percent of business travelers plan to take at least one trip to attend conferences, conventions or trade shows in the next six months, according to a new survey by the U.S. Travel Association (USTA).

2022 169

Kind Snacks Promotes its Nutrition Philosophy with a Free Farmers Market

Event Marketer

The market offered a range of shareable moments, including a 360-degree video activation. It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City.

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How Planners Are Celebrating GMID 2022

Smart Meetings

Global Meetings Industry Day (GMID), a celebration of everything wonderful about the meetings industry, is kicking off its seventh year with the theme “Meet Safe,” a redux of GMID 2021’s theme. While most events across the globe took place virtually last year, more events are now meeting in person.

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A Master's Guide to B2B: How Listening to Your Customers Can Grow Your Business

Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate

Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business. The question is - how do you capture all this? Join Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate, for this essential discussion on the ins and outs of brokering the optimal customer interaction.

Our top 5 tips for speakers.

Expo Pass

It’s looking like a full summer of events, and believe it or not, we are excited to do some public speaking in front of large crowds again. OK, maybe a little nervous, too. But after Zoom and WFH, what message do speakers need to bring to inspire attendees right now?

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4 Types of Assistance Your Event Tech Partner Should Provide


Virtual and hybrid event platforms, and the entire tech stack they support, continue to evolve at a rapid rate. However, a recent survey suggests that although event tech is advancing in its products, integrations, and innovations, the level of comfort event professionals feel around it is not.

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19 Creative Product Launch Ideas for Your Next Event


Are you heading into a new product launch and want to ensure it’s one guest will remember? A launch event can be the springboard for your new product’s marketing campaign, helping it make a splash in those early days that are so important for ensuring it gains momentum. Event Management featured

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CBS Taps into Classic Content with a ‘The Price is Right’ National Tour

Event Marketer

Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation.

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Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?

Speaker: Adam Dorfman, Head of Product Growth at Reputation and Jeremy Shubitz, Director of Marketing at Bosley

Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.

Make Your Small Business Event the Talk of the Town: 4 Tips


In close-knit communities, events can draw in new customers and bring new opportunities for your small business. Even if attendees don’t make purchases during the event itself, it’s a chance to gently introduce unfamiliar, hesitant consumers to your brand while fostering community.

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Podcast: Real People In Real Places In Real Time


The latest episode of the Event Manager Podcast features Padraic Gilligan, managing partner at SoolNua and chief marketing officer of SITE Global in a conversation about incentive travel and motivational events.

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7 Ways to Boost Exhibitor ROI at In-Person Events After 2 Years of Virtual

Event Age by Swapcard

A new business model for in-person events. The eagerness to return to in-person events after almost two years apart is palpable. 80% of event planners aim to produce their next in-person meeting in the first half of 2022. In-Person Events

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Tito’s Handmade Vodka Scores with a New PGA Tour Lounge and Boat Activation

Event Marketer

Among touchpoints in the Tito’s Stillhouse Lounge is a Golden Tee Golf retro arcade game.

2022 86

Dive Into Your Inventory Data (and Add Substantial Profits to Your Bottom Line)

Speaker: Ian Foster, Sculpture Hospitality Regional Director West Coast

In this seminar, Ian Foster will discuss the basics of inventory management, including tips on how to get inventory right and how to evaluate your food and pour costs. Ian will examine the best ordering practices from our clients. Finally, he’ll share some case studies showing how well designed inventory control can uncover hidden losses from over-pouring and lost sales that will result in several thousand dollars of extra profit every month.

TWT: Will the War in Ukraine Cancel a Global Travel Recovery?

Smart Meetings

Editor’s note : This Week in Travel (TWT) is your essential guide to smoothing the road from here to there for your attendees and yourself. The war in Ukraine broke out just as global travel and meetings were seeing advances in reopening, adding a new layer of complexity to international planning.

2022 83

Why Cultural Heritage Matters More Than Ever for Events


As we battle with the challenges of connecting remote workforces and the impacts of the Russia-Ukraine war, venues rich in cultural heritage provide powerful backdrops that highlight diversity and help to foster human connection. Enhancing human-to-human connection is the bedrock of most events.

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Making CSR Part of the Event’s Fabric

Convene by PCMA

Members of the Racing Fingers Quilt Guild of Ormand Beach create fidget quilts for patients with Alzheimer’s, dementia, or traumatic brain injury. The booth was part of the American Quilter’s Society’s QuiltWeek at Daytona Beach, Florida’s Ocean Center in February.

2022 82

Asynchronous Hybrid Events: A Step Towards Community Model?

Endless Events

Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). In the case of learning, that means that the teacher delivers content, while the student learns at their own leisure.

2022 78

Maximize Your Profit Margins

Speaker: Shawn Imbeault and Geoff Loukes, Sculpture Hospitality

In the past year, we've learned that maximizing margins can determine whether your restaurant stays afloat when times get hard. Join Shawn Limbeault and Geoff Loukes, in this master class that will take you through the best practices of maximizing your margins, From FOH to BOH.

New Visit Seattle Leader Plans to Focus on Collaboration

Smart Meetings

This week, Visit Seattle announced that Tammy Blount-Canavan, FCDME, will be the organization’s first female president and CEO, replacing longtime leader Tom Norwalk, who retired earlier this spring.

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Valuable Insights From an Award-Winning Hybrid Event


Hybrid events have become a well-known and often requested event format. However, for event producers and marketers to deliver outstanding experiences, they must overcome various challenges while taking a creative approach to crafting hybrid event programs.

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10 Timely Insights for Producing an Event in 2022

Convene by PCMA

Participants at the Inspired Home Show, March 5-8 at Chicago’s McCormick Place, peruse the “In Stock” products area, which helped attending retailers overcome supply-chain issues. Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes.

2022 80

WTF is Hybrid?! Driving In-Person Attendance While Delivering Virtual Access

Event Age by Swapcard

Now that travel is opening up in many regions around the world, the eagerness to return to in-person events after almost two years apart is palpable. Hybrid events

2022 78

Restaurant Management Masterclass

Speaker: Harlan Scott, Founder of Harlan Scott Hospitality and Industry Restaurant

Due first to necessary staffing cuts, extreme safety protocols, and now the need to rehire against outsized government stimulus, unemployment benefits and wage requirements, managing and staffing have become the most urgent conversation in restaurants today. This, adding on to the lynch-pin management style restaurants often have, has made restaurant cultures more vulnerable and volatile than ever. If your restaurant is suffering from cut staff, low morale, or ineffective training, you've come to the right place. Join Harlan Scott of Harlan Scott Hospitality, learn how to get back in control of your restaurant and your operation back on autopilot.

How BuzzCast Is Leveraging NFTs and Blockchain to Connect People—and You Can Too

Smart Meetings

Have you heard of Web3? It is the nascent, third generation of the internet. It promises greater democratization through decentralized blockchain technology and token-based economics.

2022 83

Hybrid Events: Your toolkit for success


Hybrid and digital events are quickly becoming the go-to solution for event planners looking to host events that cater to the widest possible audience. Between COVID-19 variants and rising gas prices, there are plenty of reasons attendees may opt to stay home. Conversely, after two years of.

2022 75

The Future of Mask Mandates at Meetings

Convene by PCMA

Attendees wearing masks watch Paula Abdul perform at PCMA Convening Leaders 22 at Caesar’s Forum in Las Vegas. Jacob Slaton Photography). PCMA’s Catalyst community offers members a platform to ask each other questions, share ideas, or, as the website says, “communicate and collaborate.”

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