Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. If you were pacing behind, you could make midcourse corrections. As we come out of the pandemic, we need a different playbook to drive attendance and earlier commitment. Use these five tips to develop a plan for optimizing registration for your major event in quarters 2, 3, and 4.
Event Farm
APRIL 6, 2022
Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry. Sure, there were things we were concerned with—like the physical safety of attendees, as one might think of contraband checks, fire safety plans, and tidy cabling —but we’d been accustomed to those risks for years. Today, not only are we planners faced with this enormous new challenge, but we’re also constantly chasing evolving health safety standards and guidance.
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GEVME
APRIL 6, 2022
Embracing digitalisation in the events industry accelerated with the advent of the pandemic. Events had to continue, but in-person had to be put behind the curtain — leading to virtual coming into the spotlight. Event planners, thus, had to uptake a digital-first approach for their events. As many parts of the world now resume life like pre-pandemic times, event planners are again faced with the dilemma of whether to switch back to in-person events or continue with virtual.
Picatic by Eventbrite
APRIL 7, 2022
If you have an event to promote, you should be making the most of your social currency to spread the word and help you sell tickets. Facebook allows you to set up your own event fan page for free so you can reach out to the site’s two billion-plus members. You can also set up […].
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The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.
EventMB
APRIL 7, 2022
Skift Forum Europe 2022 brought together Europe’s top minds in travel and set the scene for what recovery from the Covid pandemic will look like in the event industry. Here we take a closer look at the key trends identified. Business Travel May Never Recover to 2019 Levels “We stand to lose 20 to 25 […]. The post 9 Travel Trends Impacting Events Right Now by Miguel Neves appeared first on [link].
Event Pro Update brings together the best content for event, conference, and meeting planning professionals from the widest variety of industry thought leaders.
Gallus Events
APRIL 8, 2022
The Sustainable UK Events Industry 2050 – A reality or just a dream? The global events industry was valued at USD 886.99 Billion in 2020, and the industry is expected to double in value by 2028 (Verified Market Research 2020). The size of the industry ensures that the issue of sustainability is essential for the global economy, the members of society who support and attend events, and the companies, organisations, and individuals that organise events.
Picatic by Eventbrite
APRIL 5, 2022
“Stop rushing.” If Dan Smalls, founder of DSP Shows, could tell his younger self one thing, it’d be that. “We’re in a culture of instant gratification and rushing all the time,” Dan says, “but it’s 100% about relationships, and you can’t force them.” Dan knows what he’s talking about when it comes to relationship-building. The […].
EventMB
APRIL 8, 2022
Eighty-four percent of business travelers plan to take at least one trip to attend conferences, conventions or trade shows in the next six months, according to a new survey by the U.S. Travel Association (USTA). “The return of in-person meetings and events — and business travel in general — is a welcome sign after more […]. The post Confidence to Travel to In-Person Events Returns: New Survey by Andrea Doyle appeared first on [link].
Event Marketer
APRIL 4, 2022
The market offered a range of shareable moments, including a 360-degree video activation. It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering fresh, whole foods like nuts and produce—all for free.
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In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret
Expo Pass
APRIL 6, 2022
It’s looking like a full summer of events, and believe it or not, we are excited to do some public speaking in front of large crowds again. OK, maybe a little nervous, too. But after Zoom and WFH, what message do speakers need to bring to inspire attendees right now? Also, how can they set themselves up for success before they hit the stage? Short answer – it all comes down to making a real connection with the audience.
Picatic by Eventbrite
APRIL 8, 2022
Upstate New York-based drummer and educator Kaci Smith knew first-hand that the music scene needed more opportunities for girls, women, and LGBTQ+ folks. That’s why she launched Girls Rock! Rochester in 2011, hoping to provide a welcoming and supportive environment for budding musicians. Amanda Ashley Rodriguez, who’s now the program director of GR!
EventMB
APRIL 7, 2022
Virtual and hybrid event platforms, and the entire tech stack they support, continue to evolve at a rapid rate. However, a recent survey suggests that although event tech is advancing in its products, integrations, and innovations, the level of comfort event professionals feel around it is not. This pain point speaks to the need for […]. The post 4 Types of Assistance Your Event Tech Partner Should Provide by Hubilo appeared first on [link].
Endless Events
APRIL 8, 2022
Chances are you’ve heard of asynchronous communication or learning before; the type of communication where participants don’t interact in real-time (at the same time). In the case of learning, that means that the teacher delivers content, while the student learns at their own leisure. It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events.
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Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!
Event Industry News
APRIL 5, 2022
Less than a fifth of events industry practitioners expect hybrid and digital events to reduce in prevalence in the coming year, despite the fact that attendance at in-person conferences and exhibitions is returning to pre-Covid levels. They point to a combination of inclusivity, seamlessness and sustainability as reasons why hybrid will hold its ground.
Picatic by Eventbrite
APRIL 6, 2022
It’s 2017, and the sun is shining down on the bustling Third Street Promenade in downtown Santa Monica. We see a man in a yellow bowling shirt, sleeves rolled up, back embroidered in purple: Monterey Park Lions. The beat kicks in, and he snaps and taps as we zoom in on his feet: white Converse […].
EventMB
APRIL 4, 2022
As we battle with the challenges of connecting remote workforces and the impacts of the Russia-Ukraine war, venues rich in cultural heritage provide powerful backdrops that highlight diversity and help to foster human connection. Enhancing human-to-human connection is the bedrock of most events. Settings rich in cultural heritage are tangible showcases of human history and […].
Event Farm
APRIL 6, 2022
Two years ago, no one would have thought that wellness safety would be such a huge part of the event industry. Sure, there were things we were concerned with—like the physical safety of attendees, as one might think of contraband checks, fire safety plans, and tidy cabling —but we’d been accustomed to those risks for years. Today, not only are we planners faced with this enormous new challenge, but we’re also constantly chasing evolving health safety standards and guidance.
Speaker: Adam Dorfman, Lindsay Harrison, and Erin O'Brien
Did you know that 4 out of 5 consumers use local search and 88% use smartphones for those searches? With that in mind, I think it's safe to say your online presence is the silver bullet of your business. Think about the revenue you could be missing by not prioritizing local search optimization. Fortunately, there are a handful of steps you can take right now that will immediately impact your business's pace in local search, and we're happy to share them.
MeetingsNet
APRIL 8, 2022
Among other findings, the inaugural Business Travel Tracker sees 84 percent of respondents expecting to attend a meeting or exhibition within six months. A new quarterly research report from Tourism Economics and J.D. Power on behalf of the U.S. Travel Association made its debut in early April, containing results from 2,600 business travelers who answered questions in mid-March about their 2022 travel plans.
Smart Meetings
APRIL 6, 2022
Global Meetings Industry Day (GMID), a celebration of everything wonderful about the meetings industry, is kicking off its seventh year with the theme “Meet Safe,” a redux of GMID 2021’s theme. While most events across the globe took place virtually last year, more events are now meeting in person. Take a look at how our meetings industry friends are celebrating.
EventMB
APRIL 6, 2022
A supply chain bottleneck is impacting all aspects of the event industry. From an increase in food prices and transportation costs to the shortage of microchips affecting hybrid and virtual meetings, event planners are finding open lines of communication and advance deadlines are helping. Initially fueled by the Covid pandemic, today’s “Great Supply Chain Disruption” […].
EventSource
APRIL 5, 2022
Photo Courtesy of Bows & Lavender Being the maid of honour is fun and exciting but it’s also a very important job. After all, you’re the bride’s right-hand woman throughout her engagement, during the entire wedding day and even during the days after. You are there for her through thick and thin, including all of the pre-wedding events and planning.
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Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.
Event Marketer
APRIL 4, 2022
Commemorating the 50th anniversary this year of its 1972 original game show, “The Price Is Right,” CBS is embarking on a “Come On Down Tour” to bring the classic content to fans at 50 stops across the nation. The experience is inspired by insights that show consumers have sought comfort in nostalgic activities, music and television shows throughout the pandemic.
Event Industry News
APRIL 8, 2022
By Pavi Sagar, Content Specialist at Zuddl. Despite in-person meetings making a comeback this year, events of all shapes and sizes – from business conferences to tradeshows , music festivals to company offsites – are increasingly going virtual or hybrid. This is largely because while organizers and sponsors are flocking to events, attendees and participants are still not as comfortable going to large in-person events.
EventMB
APRIL 8, 2022
The latest episode of the Event Manager Podcast features Padraic Gilligan, managing partner at SoolNua and chief marketing officer of SITE Global in a conversation about incentive travel and motivational events. We cover the evolution of incentive travel and the sector's recovery from the Covid pandemic. Some of the key talking points are: How incentive […].
The Castle Group
APRIL 5, 2022
I’ve always been an artist at heart. As a child, I would fill up sketchbook after sketchbook every week. I would constantly experiment with various paints and clays. My love for creativity, and desire to be successful, filled me with a love for competition, and a knack for problem solving. When I enrolled in my first college, Valley Forge Military Academy, my plan was to “buy time” and allow myself the opportunity to really contemplate what I wanted to study, while challenging myself physi
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People are itching to get back into the world. 54% of consumers say they plan to dine out at a restaurant at least once a week this year. As COVID-19 restrictions ease, the competition for their business is stronger than ever. Download this eBook today to learn how your restaurant can be prepared!
Event Marketer
APRIL 4, 2022
Among touchpoints in the Tito’s Stillhouse Lounge is a Golden Tee Golf retro arcade game. Tito’s Handmade Vodka, the official vodka sponsor of the PGA Tour and PGA Tour Champions, unveiled its new Tito’s Stillhouse Lounge at the WGC-Dell Technologies Match Play at Austin Country Club in Austin, Texas, March 23-27. The hospitality activation, created to bring light-hearted entertainment to golfers and non-golfers alike, will travel to more than 15 stops on the PGA Tour this season.
Special Events
APRIL 5, 2022
As we pack our bags for sunny Southern California (The Special Event is May 2–5 at the Anaheim Convention Center), here are a few tasty libations to get you in the mood.
EventMB
APRIL 4, 2022
Hybrid events have become a well-known and often requested event format. However, for event producers and marketers to deliver outstanding experiences, they must overcome various challenges while taking a creative approach to crafting hybrid event programs. Hybrid events have recently taken center stage due to their ability to combine the best aspects of both in-person […].
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