July, 2017

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so.

How to Build a Video Content Strategy for Your Event


When the concept of recording and streaming sessions from conferences and meetings first developed several years ago, the focus was

Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

Homeless Hackathon Glasgow

Gallus Events

In November, we will run a “Homeless Hackathon” in Glasgow.

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

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Report: What Planners Want Now in Meeting Rooms


Though technology and real-life experiences often clash, in the case of meeting planners the two event elements are equally important

Designing 21st Century Conference Learning Experiences And Spaces

Velvet Chainsaw

Our conference learning spaces affect our audience. We must learn to think like designers. Then we can focus on changing our conference participants’ learning spaces with the right goal in mind—nurturing their learning. Be forewarned! We are not decorating learning spaces.

Organising events in Dresden

Gallus Events

We loved our familiarisation trip to Dresden. It is a great city. Here’s a short summary of what we took away from the trip, and why we would have no problem recommending Dresden as a modern, vibrant city for organising events.

50 Life Lessons Event Planners Have Learned Well


Old timers are full of good advice but event planners have a lot of their own too. Check out these life lessons that event planners have learned way too well. When it comes to event planners most of us have been educated at the school of hard knocks.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Plan A Well Attended (And Well Liked) Corporate Event


Planning a corporate event is no small task. We know, we’ve been there. There is so much to take into consideration such as goals, theme, location, ticketing, transportation, entertainment, equipment, food, dietary restrictions, drinks and so much more.

Avoid this common mistake when planning meeting programs

Conferences that Work

Although I have good reasons to champion meeting designs where the participants get to choose what they want and need to discuss and learn rather than a program committee , there is invariably a place for some predetermined presentations at conferences.

Why Are Giant Bouquets Popping Up in New York’s Trash Cans?


Most street artists use spray paint and wheat paste to express themselves. Lewis Miller has chosen a more natural medium—flowers.

What Type Of Learning Experiences—Shallow, Advancement Or Deep–Are You Serving Customers?

Velvet Chainsaw

The world has drastically changed in the past several decades. But most conference experiences have changed very little, if at all. They compete with the Internet to distribute content and deliver information.

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Gartner Magic Quadrant for Security Information and Event Management (SIEM)

The need for early detection of targeted attacks and data breaches is driving the expansion of new and existing SIEM deployments.

The production line approach to meeting design

Gallus Events

I have always used the metaphor of a production line to explain the need for meeting design. I’ve always thought this was the perfect metaphor.

100 Pinterest Boards Every Eventprof Should Follow


This is a bumper list of 100 must-follow Pinterest boards to inspire all event planners. There is something here for every event professional to appreciate, covering all event types, size, budgets and ideas! Recently valued at over $10 billion, Pinterest has 175 million monthly users.

5 Promotional Mistakes To Avoid For Your Next Event In 2018


Have you started your event promotion? Do you have marketing images set up on Google, Adroll and Facebook? Are you ready to push send on that A/B split test email? Great! You are well on your way to successfully promoting your event. However, now you need to think about what you are not doing.

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The Secrets Behind Conference Engagement

Conferences that Work

So you’re holding a conference. How are you going to get your audience tuned in and engaged? Read the full article at Conferences That Work.

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

Forecast: 8 New Products & Trends for Fall Events


From a churro catering station in Washington to metallic linens in Miami, here's a look at the latest new products

Successful Conference Professionals Understand, Design And Offer Deep Learning Experiences To Attendees

Velvet Chainsaw

Most conferences offer some type of learning opportunities for their participants. From informal peer networking to roundtable discussions to formal expert lectures and panel discussions. The education opportunities abound.

Organising events in Leipzig

Gallus Events

Leipzig is a wonderful city. It has so much history and culture and of course the city has an exceptionally impressive music heritage. But what about organising events in Leipzig?

12 Tips to Help Exhibitors Get More Conversions


Getting traffic to the exhibit floor is only part of the success necessary for your vendors and sponsors. Help them get more sales once attendees are at their booths with these ideas. Do you really need one more thing on your plate? That question was likely met with a resounding NO!

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Double Ticket Sales, Increase Revenue


Events have a lot of moving parts. There are a multitude of items that need your attention in order to create a fluid and memorable event. Selling tickets is probably an area that requires the majority of your attention (unless your event always sells out in minutes). Have you created a plan to increase your […]. The post Double Ticket Sales, Increase Revenue appeared first on Picatic Event Planning Blog.

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10 things successful planners do every day


Take advice from these successful meeting and event planners. See how their daily routines and behaviors make them successful in their jobs. CAROLINE KAY. Event Director Extraordinaire with C.KAY International. I get up at 5:00 a.m.

Pride 2017: 22 Highlights From Marches, Festivals, Awards, and More


Pride events that took place in many U.S. cities in June presented a mix of the usual community celebrations, along

2017 183

Flourishing Conference Professionals Lead With Purpose

Velvet Chainsaw

As a conference organizer, how purpose-driven are you? Successful conference organizers are purpose-driven! They grow into purpose leaders that influence others with a shared vision and purpose. They evolve into meaning-machines.

Fun Facts From Fam Trips

Gallus Events

After our familiarisation trip to Dresden and Leipzig we asked the other attendees what they thought of the trip? Here’s a few responses: “Captured the spirit of both locations and provided the inspiration to return.”.

16 Inevitable Ways To Make Event Attendees Happy


As event planners we strive to make our event attendees happy and make a long lasting impression. Here are 16 ways to give a nice fuzzy, warm feeling to your guests. Attendee happiness is not something that happens by accident, it is something that takes a lot of planning!

How to solve the infuriating HTTP error when uploading images or videos to WordPress

Conferences that Work

Here’s a foolproof method for avoiding the dreaded HTTP error seen when attempting to upload images, videos, or other accepted file types to the WordPress Media Library.

Event Planners ~ Do You Know How To Retain Clients?


Event management and planning comes with many challenges! Client retention might be the biggest one. So, how do you ensure customers and attendees are satisfied enough to come back again and again? Don’t worry – it’s actually much easier than you’d think! There are simple steps you can take to ensure you are relating to attendees, […]. The post Event Planners ~ Do You Know How To Retain Clients? appeared first on Picatic Event Planning Blog.

See a House Made of 2,710 Bottles of Martha Stewart Paint


To celebrate the launch of her new paint line, which became available in Michaels stores in June, Martha Stewart hosted

2017 183

10 plus books every meeting planner needs to read


As we speak with meeting and event professionals for our Interviews with Planners series, we continue to be amazed by the variety of books that help these talented professionals in their jobs as planners. See what other meeting planners read to help them excel in their careers.