July, 2017

Why Your Conference Should be Target-Audience Obsessed

Velvet Chainsaw

In order to design relevant education and networking experiences at our conferences, we need to be focused to the point of obsession with our target audience. Over the past 18 months, we’ve carefully scrubbed and analyzed the attendance of 20 major conferences.

How This Conference Created High-Tech and High-Touch Networking Solutions


A desire to connect with existing professional connections—and to make new ones—are often the primary reasons people attend conferences and

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Avoid this common mistake when planning meeting programs

Conferences that Work

Although I have good reasons to champion meeting designs where the participants get to choose what they want and need to discuss and learn rather than a program committee , there is invariably a place for some predetermined presentations at conferences.

16 Inevitable Ways To Make Event Attendees Happy


As event planners we strive to make our event attendees happy and make a long lasting impression. Here are 16 ways to give a nice fuzzy, warm feeling to your guests. Attendee happiness is not something that happens by accident, it is something that takes a lot of planning!

9 Simple Steps to Master Social Media for Events

The Definitive Guide to Social Media Event Marketing

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Report: What Planners Want Now in Meeting Rooms


Though technology and real-life experiences often clash, in the case of meeting planners the two event elements are equally important

The meeting industry’s biggest dirty secret

Conferences that Work

There are some things that the meeting industry doesn’t like to talk about in public. For example: Revenue models. Who actually paid for all that sybaritic F&B? You’ll never know.). Clients from hell. They might figure out it’s them I was talking about and I need the business.).

The Dark Side of the Events Industry


The events industry – an exciting, vibrant community that we adore working in (most of the time at least!). But there is also a dark side too. Here are 19 unsavoury elements of the world of events and what we can do to make it better. Researching this post has been a true eye opener. […].

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How to Protect Sensitive Company and Conference Data


Computer applications and apps can be reinstalled. Unfortunately, unique data cannot be replaced. For this reason, the safekeeping of your data is one of the most important services a company should offer their clients and customers.

A Practical Guide to Measuring Event Success

Can you measure event ROI? 3 in 5 marketers can't. Learn how with this free ROI model.

Homeless Hackathon Glasgow

Gallus Events

In November, we will run a “Homeless Hackathon” in Glasgow.

3 Actionable Ways Events Can Influence Your Marketing Strategy

Event Farm

This is a guest post by Amelia Ibarra , Demand Generation and Customer Marketing Manager at BrightFunnel.

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10 Best Ideas of the Week: a Lumberjack-Theme DJ Booth, Yogurt-Inspired Cocktails, a Love Letter-Writing Station


This week's roundup includes a lumberjack-theme DJ booth at the Canadiana Gala in Toronto, yogurt-inspired cocktails and a love letter-writing

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The Secrets Behind Conference Engagement

Conferences that Work

So you’re holding a conference. How are you going to get your audience tuned in and engaged? Read the full article at Conferences That Work.

Gartner Magic Quadrant for Security Information and Event Management (SIEM)

The need for early detection of targeted attacks and data breaches is driving the expansion of new and existing SIEM deployments.

50 Life Lessons Event Planners Have Learned Well


Old timers are full of good advice but event planners have a lot of their own too. Check out these life lessons that event planners have learned way too well. When it comes to event planners most of us have been educated at the school of hard knocks.

5 Tips to Help You Market Your Event


Event marketing is one of the most popular traditional marketing methods for many reasons. Not only does it give businesses the chance to meet potential clients face to face but it also gives businesses an opportunity to get more exposure.

Organising events in Dresden

Gallus Events

We loved our familiarisation trip to Dresden. It is a great city. Here’s a short summary of what we took away from the trip, and why we would have no problem recommending Dresden as a modern, vibrant city for organising events.

How to Build an Event Marketing Channel—And Why Marketers Need Events

Event Farm

As a marketer, if you’re asked to develop an email marketing campaign to help your company achieve a specific goal (more leads, MQLs, and/or pipeline, for example) and show how that campaign performed, you’d probably feel comfortable doing so.

Effortlessly Interact with an Entire Audience from Any Location

1,000 Participants. 75 Locations. 1 Solution.

10 Best Ideas of the Week: a Floral Hair Installation, Kettlebell Centerpieces, a Human Red Carpet


This week's roundup includes a unique floral installation at Creme of Nature's product launch in New York, kettlebell centerpieces at

Why 2017 is a tipping point for Twitter

Conferences that Work

Something is happening to Twitter, but you don’t know what it is. Do you, Mr. Jones? I started tweeting8 years ago.

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100 Pinterest Boards Every Eventprof Should Follow


This is a bumper list of 100 must-follow Pinterest boards to inspire all event planners. There is something here for every event professional to appreciate, covering all event types, size, budgets and ideas! Recently valued at over $10 billion, Pinterest has 175 million monthly users.

10 things successful planners do every day


Take advice from these successful meeting and event planners. See how their daily routines and behaviors make them successful in their jobs. CAROLINE KAY. Event Director Extraordinaire with C.KAY International. I get up at 5:00 a.m.

5 Benefits of Holding Events at Unique Venues

Smart Meetings

People most often remember special moments or experiences based on an impression. For planners, leaving a lasting impression on meeting participants isn’t always easy to do, though, and can require some important strategizing.

Event technology just took a giant step forward (with a little help from Apple)

Event Industry News

At DoubleDutch, we’ve long known that the White Label Event App model (siloed, disposable apps for each customer) was not ideal. It was bad for attendees, overly complex for our customers, and inefficient and inelegant as a way to deploy software.

5 Cool New Tech Tools for Meetings and Events


Here’s a roundup of five of the newest and updated technology products for events and experiential marketing

How To Structure Your Event Internship – #EventIcons Episode 68


It’s important to constantly prepare for the future of the events industry. One way we do this is by cultivating and encouraging the up-and-coming icons in this industry. How do we do this? One way is through event internship, but these positions need to be structured properly to be effective.

Your Attendees Are Livestreaming – What Are You Doing About It?


Over half of the United States is watching livestreamed video on a regular basis. Now is the time for eventprofs to take back TV. If you’re not livestreaming your events, why not?

How to Turn Your Small Business Event into a Big Success


Business events are an inseparable part of success, especially for start-ups and small businesses.

10 Best U.S. Cities for Business Travel

Smart Meetings

George R. Brown Convention Center, Houston, Texas. Finding a host city for a key meeting can be a geographic Rubik’s cube of schedules and locations that can seem impossible to solve.

Best in Show: Class of 2017

PCMA Convene

. When it came time for Sally DeBolt, CMP, to name a name, she did — but she couldn’t leave it at that.

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How to Build a Video Content Strategy for Your Event


When the concept of recording and streaming sessions from conferences and meetings first developed several years ago, the focus was

Marketing Events To Millennials Via Snapchat, Instagram and Livestreaming


Despite being a generation glued to their screens, marketing events to millennials has been surprisingly successful. I’d venture to guess that it’s because the younger generation is skewed towards collecting experiences rather than possessions.