Tue.Jun 07, 2022

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How Busspepper Promotions Nets a 3.4x Return on Ad Spend With Eventbrite Boost and Spreads Caribbean Vibes to London

Picatic by Eventbrite

Busspepper Promotions’ soca-star DJs and rock-bottom rum brunches bring the Caribbean to Londoners “who’ve never experienced the culture.” To do so, director Mateen Hepburn appeals to the senses. “I can’t get the venues to smell like the Caribbean’s fresh sea breeze,” he says, “but if we get the sound and the taste and the atmosphere […].

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Why It Pays to Host Events Where Urban Renewal Is a Priority

EventMB

Over the past two years, second-tier event destinations have been growing in popularity, and it’s not just due to a more friendly price tag. As in-person events continue to recover, some might be surprised to learn that those same cities have actually been closing the gap and moving into the first-class conversation. Whether it’s a question of economic opportunities or infrastructure capacity, they’re getting ready to deliver at a level on par with the world’s top business event destinations.

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Eventbrite Releases 2022 Summer Trends Report

Picatic by Eventbrite

“BRITE FUTURE FORECAST”: EVENTBRITE’S SUMMER TREND PREDICTIONS Eventbrite powers millions of event creators every year – from yoga classes, book readings, 5k runs and competitive painting, to vegan BBQ festivals, underground speakeasy tours and community block parties. Eventbrite is your inside source for what’s trending in live experiences: we spot the next big thing and […].

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Real-world sustainable exhibiting from Quadrant2Design

Event Industry News

Sustainability has been a buzzword for the last few years. Increasingly businesses are being pressured to demonstrate their green credentials. Rightly so, with the planet’s dwindling resources it is up to all of us to conserve it for future generations. All businesses should be playing a part, including the exhibition industry. Traditionally, exhibitions created a lot of waste.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Tammy and Francis’ Picturesque Dream Wedding at Hotel X Toronto

EventSource

You’ll fall in love with Tammy and Francis’ big day, which was full of Chinese traditions, stunning photos, pretty pink flowers, and luxe decor. The couple’s romantic wedding at Hotel X Toronto was the perfect amount of elegant, romance, and glam. With the help of Designed Dream Events , you’ll adore everything about this celebration from the bride’s hair and makeup from Galas Makeup Studio to the stunning floral designs.

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Features vs. Benefits in Your Business and How to Leverage Them for Sales

Special Events

Every business provides unique value to its customers, but how you position your offering determines how well your audience understands it.

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How Walmart and Sam’s Club ‘Connected Together’ at 2022 Associates Week

Smart Meetings

Editor’s Note : As part of Back Light, an ongoing series of looks behind the scenes at how events are being produced today, we asked Paula Mettler Marketing and communications manager with Leo Events to share a look at a recent production for a major retailer. To celebrate the 60th anniversary of the world’s largest retailer, Walmart and Sam’s Club associates met in Fayetteville, Arkansas, for the 2022 Associates Week, June 1-3.

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Street Team Marketing: Tigris’ Top 3 Reasons to Invest in Street Teams!

Tigris Events

[…]. The post Street Team Marketing: Tigris’ Top 3 Reasons to Invest in Street Teams! appeared first on Leading the Canadian Industry in Dynamic Event Staffing, Event Planning & Experiential Marketing.

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Top 5 ways to boost event loyalty.

Expo Pass

Attendees have tons of options for events right now, and there are only going to be more next year. This is great news for event-goers, but it also means big competition between events! So how can organizers make sure attendees keep signing up and returning to their event? Also, what’s the best way to keep your event relevant and on everyone’s radar.

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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The O2 undergoes brand and marketing refresh with new director appointment

Event Industry News

The O2, the world’s most popular music, leisure, and entertainment venue, has announced the appointment of Robbie Balfour as brand & marketing director to lead the marketing strategy across the full campus at venue, including the arena, Icon Outlet, Up at The O2 and the Entertainment District. Robbie will be bringing his expertise and experience in growing brands to the world-famous venue, working alongside Steve Sayer and the team to reimagine the customer experience and build on The O2’s r

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The Television Academy’s return to live events with zkipster: an exclusive look behind the scenes

zkipster

As one of the most renowned organizations in American entertainment, the Television Academy has reflected and shaped American TV culture and represents some of the most important events in the industry calendar, including the world-famous Emmy® Awards. Behind the brand are the amazing event professionals who plan and produce the countless stellar galas, red carpet moments and community events that bear the Television Academy name. zkipster spoke exclusively with the Television Academy’s Amy Pier

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ExCeL London appoints new director of marketing & communications

Event Industry News

ExCeL London has strengthened its senior leadership team with the appointment of Michelle Kemp as director of marketing & communications. . With over 20 years’ of experience in the live event industry, Michelle joins the Royal Docks venue from her previous role at The ACC Liverpool Group, where she spent over a decade leading the marketing and communications team across conference, exhibition, sport and entertainment markets.

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Travel + Leisure Named Presenting Sponsor of the 2022 International Travel Show

Exhibitor Magazine

NEW YORK, NY  Travel + Leisure has been named presenting sponsor for the International Travel Show, the travel industry's only major trade and consu.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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The Complete Sustainable Events Course returns

Event Industry News

The Complete Sustainable Events Course, The Meetings Show’ s online course for the events industry created in partnership with isla , is back for its second year. The CPD accredited six-week online course is designed for meeting and event professionals who want to drive their organisation’s sustainability agenda and covers key areas from purpose-driven events, supply chains and stakeholders, carbon footprint and food to waste management and storytelling.

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Women In Exhibitions to Host 4th Annual Breakfast Event at EXHIBITORLIVE in Las Vegas

Exhibitor Magazine

LAS VEGAS, NV  The 2022 Women In Exhibitions breakfast event will be held at EXHIBITORLIVE, The National Conference and Exhibition for Trade Show an.

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Belfast committed to long term legacy as it welcomes International Disability Action Summit

Event Industry News

The 2022 Harkin International Disability Employment Summit has opened today (7 June) at ICC Belfast. The conference, in partnership with The Harkin Institute for Public Policy & Citizen Engagement and the Northern Ireland Department for Communities, will welcome over 500 delegates in-person and virtually to positively reframe the narrative on approaching, supporting and enabling persons with disabilities to achieve their career goals and aspirations.

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LightFair Exhibitors Sponsor 2022 Trade Show Offerings

Exhibitor Magazine

LAS VEGAS  The LightFair 2022 Trade Show has partnered with 18 sponsors to enhance events, activations and experiences on the exhibit floor, June 21.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Defy Conventional Meetings in Sacramento Copy

Smart Meetings

Sacramento, California can take your meetings and conventions to an entirely new level. The destination’s authentic roots exude rich history, diversity, artistry and flavor — making meetings here anything but ordinary. Plan with Confidence. Accessibility , walkability and convenience come easy for attendees meeting in Sacramento. From the newly named, renovated and expanded SAFE Credit Union Convention Center located just 15 minutes from Sacramento International Airport , top-notch hotels and un

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Christie's Photographic Solutions Named Official Show Photographer for EXHIBITORLIVE

Exhibitor Magazine

EXHIBITOR magazine announces a renewed partnership with Christie's Photographic Solutions to serve as Official Show Photographer at EXHIBITORLIVE, the.

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Expert in community and relationship building, Megan Martin becomes director of engagement at JUNO

Event Industry News

JUNO, a comprehensive platform for digital engagement activities, expands Community offering and appoints Megan Martin, CMP, DES, MPA as director of engagement to partner with Community and event managers to successfully engage their communities and increase member value. JUNO’s Community solution offers essential features that allow users to engage in integrated physical and digital worlds seamlessly.

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Key Industry Partners Support beMatrix� at EXHIBITORLIVE 2022

Exhibitor Magazine

ATLANTA, GA - beMatrix will continue its tradition of creating unique and engaging exhibits at EXHIBITORLIVE 2022. This year's exhibit will be suppor.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Avantgarde Group appoints Dr. Lesley Anne Bleakney as new managing director and chief people officer to oversee talent and culture department

Event Industry News

Avantgarde Group announces the appointment of Dr. Lesley Anne Bleakney as the global brand experience Group’s new managing director. With a doctorate in cultural studies and a specific focus on leadership empowerment, employer branding, cultural identity and new work, Lesley will also take over the talent & culture department as chief people officer (CPO).

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Upgrading events to drive long-term commercial growth

Prestige Events Magazine

Toby Lewis, CEO of Live Group. Events offer businesses an unrivalled opportunity to connect with both existing and new audiences. In-person, virtual and hybrid events all give brands the opportunity to produce a wealth of content that is crucial for driving meaningful engagement and business growth. Marketers across all industries will be well aware of these benefits.

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Anchor Inc. – Top Tents for Events

Event Industry News

Anchor Industries, Americas largest marquee manufacturer, is excited to introduce our new F3 High Peak (F3HP) cross-cable frame system. We have merged the beautiful, curvilinear, high-peak aesthetic from our Century tension tent line with the easy installation of our F3 to create an all-encompassing cross-cable, keder-track wall system marquee. Combining these two models with a competitive price point makes this an irresistible choice for your marquee hire business.

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Exhibitus Presents 'To the Moon' at EXHIBITORLIVE 2022, Booth #811

Exhibitor Magazine

ATLANTA, GEORGIA - Exhibitus is excited to announce that at EXHIBITORLIVE 2022 the company will present an exciting launch "To the Moon" where an.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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PCMA announces 2022 Global Meetings Executive of the Year award recipient

Event Industry News

PCMA and CEMA President and CEO Sherrif Karamat celebrated the achievements of Patrizia Semprebene Buongiorno with the Global Meetings Executive of the Year award. The award is presented annually at the IMEX Frankfurt Gala Dinner. . Buongiorno is Vice President, AIM Group International, a company that for over sixty years has been one of the international leaders in events and conferences.

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Visit AVFX in Booth #1325 at EXHIBITORLIVE

Exhibitor Magazine

'AVFX is growing and doing our most exciting work,' said Cecil Dorman, VP Business Development, who invites EXHIBITORLIVE attendees to bring their to.

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3 Actionable Insights from Research on CME Effectiveness

CadmiumCD

Continuing medical education (CME) providers must evaluate the effectiveness of each of their activities and use data from those evaluations to plan future activities.