Mon.Sep 27, 2021

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Hybrid Events – 15 Mistakes to Avoid

EventMB

For many event planners, hybrid events are still a relatively new endeavor, one that brings the unfamiliar challenge of engaging two very different audiences at the same time. Here are 15 tips for avoiding the pitfalls that can easily occur. While hybrid events may be the solution for providing both in-person and virtual choices for […]. The post Hybrid Events – 15 Mistakes to Avoid by Maria Lenhart appeared first on [link].

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Two ways for #eventprofs to meet up this week

Conferences that Work

There are two great ways for #eventprofs to meet up this week. I’ll be at both! 1 • techsytalk GLOBAL conference — Tuesday and Wednesday (September 28 & 29). On Tuesday and Wednesday (September. 28 & 29), join me at the techsytalk GLOBAL Conference. Meeting professionals — this online conference is for you! The theme is UNPLUGGED because instead of talking at you, we’ll use technology to help you engage in important conversations (AND relax AND have fun).

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Pre-event marketing, explained.

Expo Pass

Pre-event marketing is all about two things: boosting registration, and creating real, organic interest in the event. But in this ever changing event world, we find ourselves asking — What’s really the best way to do this? And do emails still work? What about promotions? Also how are organizers innovating and getting creative to sell events right now?

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Meetings-Merchandise Mayhem

MeetingsNet

Supply-chain bottlenecks are causing shortages and delays for promotional products and attendee gifts. A supplier in this niche offers four ideas for making sure your giveaways show up on time. While it used to be one of the less time-consuming elements of meeting planners’ jobs, choosing and getting delivery of promotional products and gifts has become yet another hassle in the Covid era.

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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Executive Q&A: How Long-time US Open Sponsor Grey Goose Has Evolved its Engagement Tactics

Event Marketer

Like Mint Juleps and the Kentucky Derby, there’s only one drink tennis fans hanker for each year at the US Open: Grey Goose’s signature cocktail, the Honey Deuce. The beverage has become nearly as symbolic of the tennis tournament as the matches themselves, and this year marked the 15th anniversary of its debut. For Grey Goose, the cocktail serves as an anchor for sponsorship activations and hospitality experiences each year at the Billie Jean King National Tennis Center.

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Thomas’ Leans on ‘Feel-good KPIs’ for a Volunteer Cleanup Campaign

Event Marketer

Local eateries catered a post-cleanup breakfast featuring an array of Thomas’ products. Thomas’ is serving up its English muffin brand’s “Wake Up to What’s Possible” campaign messaging in the great outdoors. The Bimbo Bakeries USA-owned baked goods company partnered with non-profit organizations in the Pacific Northwest to engage consumers in volunteer-led cleanup events honoring National Public Lands Day on Sept. 25.

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How Long Is Too Long To Be Engaged?

EventSource

Look, we know there’s no right or wrong amount of time to be engaged. Each couple is completely unique, with different attitudes, situations, and beliefs. According to expert studies, the average engagement length for couples in Canada is 15 months, so, anything longer than that would be considered a “long” engagement. . But recently, with the pandemic pressing pause on large social gatherings, many couples took a step back from planning their weddings, resulting in longer engagement

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No Spectators: How Four Brands Altered Their Game Plans for the Tokyo Olympics

Event Marketer

Brands seeking to activate at the Summer Olympic Games seemed to encounter more hurdles than a 100-meter race. First, organizers delayed the games by a year in deference to the COVID-19 pandemic (yet kept the name Tokyo 2020). Then they announced a ban on nearly all spectators. The result was a literal buzz kill. Longstanding international Olympics sponsors such as Visa and P&G scaled back or eliminated on-the-ground activations.

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AEV announces new board members

Event Industry News

The Association of Event Venues (AEV) held its AGM on Thursday, September 23, 2021, at The Business Design Centre, London, and has today announced a number of appointments, elections and reelections to the AEV Board. Nick Waight, managing director, P&J Live. Paul Michael, commercial director, Coventry Building Society Arena, and Carlo Zoccali, venue director, Farnborough International Exhibition & Conference Centre were both appointed to the board for the first time, and Nick Waight, man

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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Special Events Magazine Fall 2021 Issue Out Now!

Special Events

Our Fall Issue, featuring the Show Recap, is out and ready for you to read!

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Spectrum Speakers

Event Industry News

Diverse Speakers – Not Just Talking about Diversity. We are a young, bold Speaker Agency committed to sourcing the best corporate story-tellers from the full spectrum of available talent. Whether you’re looking for a keynote speech from a pioneering business leader, a seminar with an academic specialist, a dazzling entertainer or dynamic event host, working with Spectrum means you’re choosing the first UK Speaker and Entertainment Agency dedicated to searching inclusively and bringing more

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Sponsors of the Society of American Travel Writers (SATW) Anticipate Opportunity-Packed 2021 Convention in Milwaukee

Exhibitor Magazine

New York, NY  The sponsors of the Society of American Travel Writers (SATW)'s annual convention, including Alabama Tourism Department, the Japa.

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13 secrets to virtual event success revealed by our customer success team

Hubilo Blog

Different events fail due to different reasons. But all great virtual events have a few things in common. Our customer success team has seen the behind-the-scenes action of 6,000+ events. And they uncovered the common denominator of successful virtual events. So we asked our customer success managers about the best practices of planning an event. They revealed 13 event planning tips they have seen outstanding event organizers use. 1.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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Must-Have Features for a Perfect Virtual Event Platform

Nunify

Virtual and Hybrid Event Solutions enable planners to expand their audience base, promote inclusivity, boost revenue, and track crucial user data. In the past, event planners were in agreement that in-person connections were the most powerful component of an event. The pandemic, however, turned this premise on its head. Real-time events and conferences that had been in the pipeline for months were abruptly cancelled.

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Sharareh Edström: Energizing Future Transport and Value Chains

Management Events

At the core of every efficient supply chain is well-planned logistics and transportation. The future of transport is eclectic, and gas carries the most important role in this transition to achieve sustainability while maintaining competitiveness. But to make the transition smooth, I call for increased transparency, cross-industry partnerships, and for a more comprehensive view on the sustainability of value chains, says Sharareh Edström, Director of Traffic Sweden, Gasum.

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Purpose Programme: Tim Nichol

IEM

Tim Nichol. Pro-Vice Chancellor (Faculty of Busines and Law) at Liverpool John Moores University. As part of our commitment to supporting the industry, we ran a pilot Purpose Programme which was a big hit and is now part of our membership benefits package, so we are talking to those people who took part about how it was for them. Q Why did you sign up to the programme?

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Celebrate the Ryder Cup 2021 at The Belfry

Prestige Events Magazine

The Belfry has hosted the Ryder Cup four times. Iconic golf destination, The Belfry Hotel & Resort , which has previously hosted The Ryder Cup four times – more than any other venue in the world – is offering a number of golf packages for leisure and corporate guests, available throughout 2021 and 2022, to celebrate this years’ Ryder Cup so golfers can follow in the footsteps of some of golf’s greatest legends.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Absolute agenda at Event Tech Live 2021

Event Industry News

Event Tech Live (ETL) comes back to London, and online, in November – coursing with compelling, ultramodern, content. Published today, the full ETL agenda reveals senior figures from the NHS. Confederation, Innovatis Group, Falmouth University, EventDecision, Catch the MICE, 2LK and emc3 among the speakers and a show floor thick with the latest tech thinking and solutions: View the full agenda here.

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ICC Wales champions nature and sustainability in events as it exhibits at The Meetings Show

Prestige Events Magazine

ICC Wales will launch an updated version of its report, ‘The Great Outdoors’, at this week’s The Meetings Show 2021, focussing on the benefits of incorporating nature into events as part of the new delegate experience. The report explores how integrating the outdoors and nature into events can play a vital role in boosting wellbeing, creativity and productivity, as well as bringing attention to sustainability in the lead up to COP26.

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Manchester Metropolitan University

Event Industry News

Manchester Metropolitan University offers you a selection of meeting and conference facilities in award-winning buildings in the heart of Manchester. With accessibility, sustainability and social responsibility at our heart, we have much to offer. Sustainable Residential Conferences: The Brooks Building at Birley is at the forefront of green development and contributes to our zero waste, water and energy commitment.

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Visit Seattle Promotes Kelly Saling to Chief Sales Officer

Exhibitor Magazine

SEATTLE  Visit Seattle today announced the promotion of hospitality veteran Kelly Saling to SVP/Chief Sales Officer  the most elevated sales role i.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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Most Influential Woman in Event Tech 2021: Sandy Hammer, Allseated

All Seated

In an industry that’s made up of more than 12 million people, we get giddy when an opportunity arises to shine a more direct spotlight on the individuals moving meetings and events forward. When virtual events became the only way to produce gatherings amid the pandemic, those in the event technology industry got their chance to shine—and they didn’t waste it.

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Finn Yonkers Joins BlueHive Exhibits as Executive Vice President of Creative

Exhibitor Magazine

WORCESTER, MA  BlueHive Exhibits is pleased to announce that Finn Yonkers has joined our company as Executive Vice President of Creative. Yonkers bri.

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Hello world!

Jawbone

Welcome to WordPress. This is your first post. Edit or delete it, then start writing!

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Meet Accelevents, The All-In-One Event Management Platform!

Endless Events

What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtual event management platform. After all, in a world where there are more than 100 virtual event platforms , it’s sometimes hard to separate the wheat from the chaff.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation. SpotMe is the event management platform for B2B marketers.

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The Hybrid Event Format Is Here to Stay, Survey Suggests

PCMA Convene

One of the ways Encore has helped clients adapt to the hybrid meeting format is with its hybrid studios, which it set up for a PCMA Rocky Mountain Chapter event that took place at four physical locations, including the Hilton City Center in Denver. For the upcoming Convene September/October issue cover story, we focus on how the pandemic has spurred the development and growth of different business models in the events industry.

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Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape

Event Marketer

Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a traveling pop-up bar experience, “Bar Monte,” that is targeting food and wine festivals across the country. The scaled-down sampling program is anchored in a tricked-out trailer pulled by a classic wood-paneled vintage Jeep Wagoneer. The tour launched in June at UNwineD in Panama City Beach, FL, and has already made stops at events in Brooklyn, NY and Nashville, TN.

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How COVID Helped Democratize New York Fashion Week’s Sponsor Activations

Event Marketer

After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. The high-profile show, which ran Sept. 8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. But it wasn’t quite business as usual. NYFW typically draws 230,000 people to the city, but amid the pandemic, the size of the show was cut in half, and runway events were limited to 150-200 attendees, with proof of vaccination required.

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