Mon.Mar 14, 2022

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Sponsorship Measurement: How to Evaluate Your Event’s Success

Picatic by Eventbrite

Some things are meant to go together: bread and butter, cheese and wine, events and sponsors. Finding a good sponsor can give you extra financial security, extend your reach, and boost the experience of your in-person and virtual audience. But like any good relationship, it needs to benefit both parties. No matter how good it […].

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Someone to tell it to is one of the fundamental needs of human beings

Conferences that Work

“Someone to tell it to is one of the fundamental needs of human beings.” —Miles Franklin, Childhood At Brindabella: My First Ten Years , 1954. Miles Franklin , the Australian writer and feminist best known for her novel My Brilliant Career , wrote the above words in her autobiography. Like Miles, I believe that all people want and need opportunities to share how they’re thinking and feeling.

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Are Event Apps Ready for Prime Time Again?

EventMB

Pre 2020, mobile event apps were a tried-and-true event technology. However, the technology's demand has waned due to the pivot to virtual events. Considering this, what is the future outlook for the mobile event app? This article is based on content included in the 2022 edition of the EventMB Mobile Event App Guide. The full […]. The post Are Event Apps Ready for Prime Time Again?

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Case Study: How zkipster helps the British Council create connections via its events

zkipster

The British Council is the UK’s international organization for cultural relations and educational opportunities. It builds connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. In 2020-21 the British Council connected with 67 million people directly and with 745 million people overall, including online and through its broadcasts and publications.

Education 118
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Unlock the Secrets of Event Marketing Masters

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

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Snow Day in L.A.: Behind the Scenes of NBC’s Winter Wonderland Activation

Event Marketer

It was a typical “72 and sunny” kind of day in Los Angeles on Jan. 31—unless you were passing through the main courtyard at Santa Monica Place. The L.A. hot spot was transformed into a winter wonderland with real-life snow on the ground, and snow intermittently falling from the sky. But this wasn’t a freak weather phenomenon; it was an intricate stunt delivered by NBC Sports and its production partner, GDX Studios.

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How Soma Intimates Uses Pop-ups to Inform Future Product Designs

Event Marketer

Soma’s top regional bra-fit specialists were enlisted for the pop-up experience. Since its establishment in 2004, intimates apparel brand Soma has built more than 250 boutiques and outlets in locations nationwide, but New York City isn’t one of them. So with a new “smart bra” to introduce and a desire to expand its exposure in a city brimming with influencers and fashion editors, the brand headed to the Big Apple’s SoHo neighborhood, Feb. 18-19, to deliver the Soma Innovation Lab experienc

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Job Opportunity: Senior Events Officer

Event Industry News

Grade: PO3 Location: ALEXANDRA HOUSE Salary: £37,722 – £40,869 Closing Date: 27 Mar 2022 Click here to apply. Job description. About Haringey. Haringey is home to a number of award-winning parks. Our parks are well used spaces providing quality, green spaces for everyone to enjoy. They also provide spaces for organised, recreation activity, such as events.

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Yahoo Sports Scores at NBA Crossover with a High-tech Retrospective

Event Marketer

The high-tech projections featured historic NBA highlights from four decades across four cities. Yahoo Sports gathered basketball fans on the court for “The First Bounce” retrospective experience highlighting heroes over four decades, from the ’60s to the ’90s. The program took place at NBA Crossover, a tentpole fan event highlighting the intersection of the NBA, pop culture and technology that attracted an array of sponsors as part of NBA All-Star Weekend, Feb. 18-20, in Cleveland.

Sports 109
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TSE Spotlight: Let's Talk Trends

Special Events

A sneak peak of what to expect during Catersource + The Special Event in Anaheim

Events 105
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How to Get Speakers, Exhibitors, and Attendees to Promote Your Event With Video

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

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Planning a Hybrid Event: Benefits, Challenges, and Best Practices

Eventtia

While the hybrid event as a concept isn’t something brand new, it’s no secret that the global COVID-19 pandemic throughout 2020 and 2021 has significantly increased the adoption of hybrid events all over the world. The social distancing and quarantine policies, especially in 2020, have forced many in-person events to be delayed and canceled, and many event planners have then pivoted to virtual events instead.

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Hyve and Crowd Connected Sign Multi-Show Agreement

Exhibitor Magazine

LONDON - Hyve Group plc, a global leader in B2B events with events in 13 countries, has entered into a multi-event agreement to licence Crowd Connecte.

B2B 73
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Raptor joins forces with isla to create a sustainable future for experiential marketing

Event Industry News

Leading student marketing agency, Raptor, has become a member of isla, an event industry sustainability body that is focused on furthering the sustainability agenda within the experiential marketing industry for a more eco-friendly future. Raptor, which works with the likes of Nandos, Deliveroo and Depop to deliver engaging experiential student marketing events, will take part in sustainability training and a review of the current business to ensure that all of their campaigns moving forward wil

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Thousands of Restaurant, Foodservice and Specialty Beverage Professionals Gathered in New York for the International Restaurant Show and Coffee Fest

Exhibitor Magazine

NEW YORK, NY  After a two-year hiatus, Clarion Events Food and Beverage Group and the New York State Restaurant Association held the co-located Interna.

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B2B Events in 2023 - What You Need to Know

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

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NEC Group relaunches its unique live events work placement

Event Industry News

As part of its commitment to championing careers in live events, the NEC Group has relaunched its Events Week Live work placement programme after a two-year hiatus. . Coinciding with National Careers Week (7th – 13th March), the programme offered 12 degree-level students the unique opportunity to undertake a week’s work experience across its venues.

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First Arlington Convention and Visitors Bureau Booking Recorded for Loews Arlington Hotel and Convention Center

Exhibitor Magazine

ARLINGTON, TEXAS  The Arlington Convention and Visitors Bureau announced today their first official booking in tandem with the Loews Arlington team f.

Hotels 67
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Europe’s live performance sector calls on EU for tougher regulations for online marketplaces

Event Industry News

Over 130 representatives from across Europe’s live performance sector have signed an open letter calling for the European Union to introduce tougher laws on online marketplaces. The signatories, who represent the worlds of pop, ballet, opera, theatre, comedy and more, are fed up with Europe’s exploitative ticket resale market, which drains hundreds of millions of euros from the live sector annually.

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Mayor Lightfoot Announces Lynn Osmond as First Female President and CEO of Choose Chicago

Exhibitor Magazine

CHICAGO  Mayor Lori E. Lightfoot and Choose Chicago announced today that Lynn Osmond has been appointed as the new CEO of Choose Chicago. Osmond, th.

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Download Now: 2022 Virtual + Hybrid Event Platform RFP Template - Enterprise Edition

Download 200+ new RFP questions for hybrid and virtual event technology success. After 10,000 downloads, the SpotMe Virtual + Hybrid Event Platform RFP Template is the ultimate procurement tool for event technology. This template is ideal for companies looking for a vendor to fulfill their specific virtual + hybrid event platform needs and requirements!

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Wildfire Experience Agency has another new Starter!

Prestige Events Magazine

Due to demand increasing for events Wildfire is pleased to announce yet another new starter as part of it’s growth plans for 2022. Hannah Kelly will be joining the Sales Team as Senior Account Manager to look after all the key accounts and assist in the growth and demand of the business. Hannah started her career many moons ago as an intern for a small event agency to get my foot in the door.

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The Seventh Annual Global Exhibitions Day Will Take Place on June 1, 2022

Exhibitor Magazine

PARIS  Global Exhibitions Day (GED) recognises the important role that trade exhibitions play in driving economies throughout the world. Exhibitions.

2022 64
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Including Menu Item Images on Event Prints

Caterease

The post Including Menu Item Images on Event Prints appeared first on Caterease.

Events 52
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PCMA Donates $10k to American Red Cross Ukraine Humanitarian Relief

Exhibitor Magazine

In support of the American Red Cross and the critical need to assist those who fled Ukraine, PCMA and the PCMA Foundation today committed $10,000 to t.

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The Ultimate Guide to Hosting Hybrid Events For Your Association

For associations, the hybrid model is the future of the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry. Hybrid events provide increased reach and scalability, improved engagement with association members, and insights from real-time analytics, making them an absolute necessity. This ready-to-use playbook presents a framework for event organizers embarking on the hybrid events journey.

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The Handy Event App Guide 2022

Event Industry News

Click here to view the guide.

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First Step of the Agreement Between Italian Exhibition Group (IEG) and Koelnmesse Presented at Sigep in Rimini

Exhibitor Magazine

RIMINI, ITALY - The strategic partnership between Italian Exhibition Group and. Koelnmesse is taking off decisively. In accordance with the memorandu.

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Event Tech Start-ups to watch in 2022

Event Industry News

There is always room for ways and means to do things differently – better, quicker, more productively – in event technology. The giant steps taken over the last 24 months were more closely scrutinised as people were switched from physically interacting with people to working and socialising online, but the thinking never stops. In this supplement, Event Industry News looks around the Covid-19 corner for what is coming next, from turning tech onto tender responses to gauge risk – set