Event Marketer

FEBRUARY 14, 2022

After the Sundance Film Festival took an all-digital format in 2021, 12-year sponsor Acura approached this year’s festival with a hybrid strategy aimed at reaching new audiences online while reviving its programming on the ground in Park City, UT. Then the Omicron variant came knocking, and Sundance, this year Jan. 20-30, once again went virtual. With plenty of pivoting experience on its side, Acura was equipped to quickly alter its 2022 strategy to fit the needs of an all-digital audience, supp

Sponsorships 112

Sponsorships 2022 2021 Marketing 112

Conferences that Work

FEBRUARY 14, 2022

I’m a longtime proponent of more engaging activities , participation , and connection around relevant content at events. Sometimes, I feel like I’m whistling in the wind. So I felt happy when I saw the following in a global poll by PCMA of 4,500 members of Generation Z. If you could change something about the business event(s) you’ve been to in the past, what would it be?

2021 401

2021 Conference Meetings Events 401

Event Marketer

FEBRUARY 14, 2022

Brand ambassadors at each location passed out chocolate samples and Godiva coupons from gold baskets. Supporting a retail strategy that increases the availability of the iconic Godiva chocolate everywhere, the chocolatier, which is celebrating its 95 th anniversary, stood up larger-than-life installations of two of its iconic boxes in high-traffic locations in New York City.

Retail 122

Retail Social Media 2022 2021 122

PCMA Convene

FEBRUARY 14, 2022

Conversation pods are a great way to keep attendees from feeling overwhelmed at events. (Jacob Slaton Photography). “We must re-evaluate our pre-COVID event models and restructure them to meet audiences where they are today.” — Beth Surmont. One of the things that I have been curious about recently is how we all have changed in subtle ways from the COVID-19 pandemic.

Education 105

Education Travel Event Design Events 105

Advertisement

The greats learn from the greats. Set yourself and your team up for success with tried and tested strategies and insights from event marketing geniuses at Vanta, Partnership Leaders, Quantum Metric, Rocketlane, and Explori.

Event Marketing

Event Marketer

FEBRUARY 14, 2022

The competition was fierce over the weekend—and only the strong survived. No, we’re not talking about the killer matchup between the Los Angeles Rams and the Cincinnati Bengals for Super Bowl LVI on Feb. 13. We’re talking about the battle of the brands that took place in the leadup to the big game between official sponsors and those riding the hype train, alike.

Sports 106

Sports 2022 Automotive Hotels 106

PCMA Convene

FEBRUARY 14, 2022

Tim Simpson and Liz Smith, both from Maritz Global Events, speak during their Convening Leaders 2022 session, “Transforming Event Experiences: How to Deliver Meaningful Human-to-Human Moments.”. Two years ago, Tim Simpson, the brand and engagement chief strategist for Maritz Global Events, was unequivocal in his support for the use of personas, fictional characters that are used to represent audience segments.

Marketing 98

Marketing 2022 Global Events Events 98

Special Events

FEBRUARY 14, 2022

It was an event to end all events when The RK Group hosted the Leading Caterers of America at their new venue, The Red Berry Estate.

Events 105

Events Venues 105

Event Industry News

FEBRUARY 14, 2022

beam, the association formerly known as HBAA, has formed partnerships with leading independent travel group Advantage Travel Partnership, with Greengage Solutions, the sustainability advisors and accreditation specialists and with Venue Performance, which provides data and insights into the market. Des Mclaughlin, board director of beam says; “As an association we are committed to helping our members and the association itself to access the key services and information that they need to run the

Travel 59

Travel Venues Sustainability 2022 59

Exhibitor Magazine

FEBRUARY 14, 2022

AMSTERDAM - During a wave of cancellations, pandemics, rescheduling the industry is scrambling for solutions. Matthijs Otto, founder of NetworkTables.

Events 71

Events 71

Advertisement

In this best practices guide, you’ll learn how to tap into the cost-efficiencies of advocacy and word-of-mouth marketing with video. Examples include speakers providing a preview of their upcoming sessions, exhibitors creating “please stop by” invitations and attendees creating “looking forward to seeing you” introduction videos. Learn about best practices and programs created by leading companies and associations including ASIS, AUVSI, SuperZoo, National Restaurant Association, World of Concret

Speakers

Event Industry News

FEBRUARY 14, 2022

One of London’s most versatile venues, Troxy, announces the appointment of Jools Butterfield as operations manager. With over 25 years of experience within the event industry and 20+ years in managerial roles, Jools will be providing insight and invaluable experience from the ground up, already cementing himself as an outstanding addition to the company.

Management 59

Management Venues Event Management Events 59

Prestige Events Magazine

FEBRUARY 14, 2022

Event hire spaces continue to be available at the museum’s London Wall and Docklands sites Announcement marks final chance to book unique London Ellipse Hall, which will close in December 2022. The Museum of London’s main site at London Wall will close as a visitor attraction in December 2022 in preparation for its relocation to West Smithfield. This will mark the last chance to book the unique London Ellipse Hall for corporate and private events.

2025 52

2025 2022 2023 Events 52

InGo

FEBRUARY 14, 2022

When COVID-19 hit and in-person events came to a standstill for nearly two years, the world still needed to connect. Thanks to the brilliant guidance of event and media industry leaders, we pivoted into the leading enterprise referral marketing platform and grew by 250% in 2021. We are proud to announce that in recognition of this success, we’ve been named by Latka 500 Ranking as the 14th fastest growing SaaS company in the world.

2021 45

2021 2014 2022 Marketing 45

Caterease

FEBRUARY 14, 2022

The post Separating Business Models with the Operation Field appeared first on Caterease.

Event Management 52

Event Management Management Events 52

Advertisement

Get ahead of the curve and stay informed with Zuddl's industry report on the future of B2B events in 2023. Stay up-to-date on the latest trends and insights from leading experts in the field. Make informed decisions and stay ahead of the competition.

Events

Prestige Events Magazine

FEBRUARY 14, 2022

by Emmanuelle Clément, Founder of Responsible Events. What is a sustainable event? Producing a sustainable event means promoting the use of resources in an efficient and responsible way. Why should you organise a sustainable event? Financial advantages Positive reputation and improved image Social benefits Triggering innovation Raising awareness and inspiring change.

Sustainability 52

Sustainability 2022 Financial Event Management 52