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6 Undefeated eCommerce Website Practices That Boost Conversions

Eventtia

If you’re looking to boost the conversion rate on your ecommerce website, you need to take a customer-centric approach in this day-and-age.

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CloserStill Media partners with CommerceNext

Event Industry News

CloserStill Media, the producer of market-leading business events, exhibitions and conferences, today announced it has purchased a majority stake of CommerceNext, a leading U.S. based company highly focused in ecommerce conference and community.

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4 Examples of Event Marketing to Inspire You

Boomset

Image via rawpixel on Unsplash Event marketing is a hugely effective marketing strategy, employed by a wide range of businesses. It’s an effective and rewarding marketing strategy that lets brands get really creative. With any other company, this might seem like a tame event, but not so for Facebook.

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12 Imaginative Event Marketing Examples from Adobe

Bizzabo

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. As you’ll see in this article, part of their success can be credited to their advanced marketing strategy. Source: AdobeMax. AdobeMax’s mission is simple.

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Google Analytics For The Events Industry: An Honest Guide

Tito Blog | An Event Blog for Organisers

As a former event marketer , I can’t say I miss grappling with attribution, multi-channel conversion tracking, and ecommerce reports. Event marketing is hard ! Part of this is down to digital marketing being challenging generally, but much of it is due to the nature of conferences and events specifically.

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A ‘Transformers’ Street Mural Activation Packs a Commercial Punch for Hasbro and Amazon

Event Marketer

Mural Activations You Might Like: NBC Sports is Inviting Fans to Paint the Path to the Super Bowl with its Season-long canVS Campaign Adidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup Street teams helped spread the word about the activation, as did event listings and social posts. Agency: MAG.

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5 Ways to Get Better Event Marketing ROI

Event Geek

Marketers need more than the cookie-cutter booths and ubiquitous keychain giveaways to get - and keep - the attention of attendees and press at events today. Creativity and planning are key, but marketers don’t need a big budget to deliver ROI. What's your event ROI? You will win more leads and brand advocates.