EventMB

JUNE 3, 2021

Informa's latest trading update offers some insight into the direction of the industry. While trade shows continue to be part of the picture, there is a clear shift towards taking advantage of the valuable data collected through its B2B events and digital services.

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Trade Shows B2B Events 174

Velvet Chainsaw

OCTOBER 31, 2019

It’s difficult to determine what to include — and not include — when collecting attendee data at the time of conference registration. Data fields and pick lists should be normalized and updated across membership, meetings, subscriptions, and all of the organization’s other programs and services.

Airlines 295

Airlines Trade Shows Conference Consulting 295

Attendease

MAY 8, 2023

This is an exciting time to be digging into the event data analytics generated from your events. With so many new tech tools and sophisticated insights, event planners can be very strategic in increasing the ROI from conferences, trade shows, and events. Event analytics can be found in several different places.

Trade Shows 195

Trade Shows Marketing Management Tech 195

Event Age by Swapcard

APRIL 28, 2023

I’m Julien Bouvier, the Director of Event Marketing at Swapcard, and I’m here to ask you an important question about the future of trade shows. The title of this post is a dead giveaway but I’ll repeat myself anyway: What if trade show organizers were not selling square meters and tickets anymore? Are we next?

Trade Shows 78

Trade Shows Event Marketing Venues Marketing 78

Event Industry News

MAY 3, 2022

Konduko is intelligently transforming the trade show industry, by creating a better environment for attendees and exhibitors to engage. We do this by enabling the digital exchange of information at large-scale trade shows and events, entirely without contact. Perfect for trade shows that are prioritising sustainability.

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Trade Shows Sustainability Technology Marketing 70

Momencio

OCTOBER 10, 2022

Trade shows provide a valuable opportunity to make serious face-to-face contacts. If you take them to heart, your booth at the next trade show will definitely be an experience worth having for you and your visitors. The design of trade show booths is usually overdone. So are you ready for some useful tips?

Trade Shows 98

Trade Shows Technology Tech Events 98

Connect Your Meetings

SEPTEMBER 16, 2019

“Actionable” is the keyword for trade show data, according to Jimmy Abraham, chief operating officer of event technology solutions provider enVu. The trend is collecting data, but it’s important to set goals before the trade show to generate insights you can act on,” he says.

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Trade Shows Marketing Event Technology Technology 51

Eventmobi

JULY 27, 2022

How can associations use the data and information captured by their event technology platforms? Whether you need to prove event ROI, plan better future events, or improve the attendee experience, see how 6 association stakeholders used valuable data insights from their events to help achieve strategic goals. Event Data Impact.

Education 195

Education Sponsorships Conference Contracts 195

Socio Events

NOVEMBER 16, 2022

As we continue to ride the virtual wave that began in 2020, virtual trade shows are more popular than ever. But how do you host a successful virtual trade show? An introduction to virtual trade shows. The benefits of hosting a virtual trade show. Download the guide. The sky’s the limit.

Trade Shows 52

Trade Shows Transportation Travel Advertising 52

PCMA Convene

MARCH 22, 2019

Not necessarily when it comes to trade shows. The Center for Exhibition Industry Research (CEIR) analyzed attendee data from 21 exhibition organizers to gauge the differences in attendee objectives and satisfaction levels at small and large events. What Separates Men From Women When Choosing to Attend Trade Shows?

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Trade Shows 2017 Event Apps Meetings 96

Event Industry News

NOVEMBER 24, 2023

The latest UFI/BSG report on the trade fair industry in Asia compares regional markets in 2022 when COVID was still affecting many Asian markets with 2019 UFI, the Global Association of the Exhibition Industry, has released the 18th edition of its annual report on the Trade Fair Industry in Asia.

Trade Shows 57

Trade Shows 2022 2019 Marketing 57

PCMA Convene

FEBRUARY 1, 2021

Trade shows are the lifeline of many associations but their nature makes them challenging to virtualize — and then monetize. Research conducted by Freeman indicates that 69 percent of exhibitors rate virtual events as only fair or poor, Parul Shah, Freeman’s vice president of data insights, told Convene. “On It’s nonsense.

Trade Shows 96

Trade Shows 2020 2021 Education 96

Event Age by Swapcard

SEPTEMBER 22, 2023

CEIR's recent study reveals that 61% of exhibitors rely on the previous year's event data to guide their investments, driven by the need to showcase strong return on investment (ROI) to internal stakeholders. But when the numbers are there, exhibitors are not afraid to go all-in.

Trade Shows 78

Trade Shows Events Event Marketing Marketing 78

Endless Events

JULY 6, 2018

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

Trade Shows 85

Trade Shows B2B Food and Beverage Social Media 85

Core-apps

DECEMBER 5, 2018

If you’re in the know, you already heard a bit of buzz on augmented reality or AR as a new tool in trade show exhibits. To help you stay on the up and up, it’s important to know a few ways you might encourage your trade show exhibitors to leverage AR to attract their target audience and elevate the overall quality of your event.

Trade Shows 80

Trade Shows Tech Technology Healthcare 80

e2m.live

MAY 18, 2020

With physical events and trade shows set to remain on hold for some time yet, more and more companies with a considerable budget for events are going digital. But, how do you realign a multi-day trade show filled with networking and lead capturing opportunities and insightful sessions to the new world of virtual events?

Trade Shows 96

Trade Shows B2B Event Apps Advertising 96

Expo Logic

FEBRUARY 29, 2024

Unlock the power of online registration data by integrating software tools that provide actionable insights to elevate your next event. The post The Importance of Online Registration Data appeared first on Event Management Solutions for Expo Events and Trade Shows | Expo Logic.

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Trade Shows Event Management Management Events 36

MeetingsNet

SEPTEMBER 28, 2023

An event-data scientist makes the case for moving away from self-reported post-event surveys and towards analysis of audience behaviors. Yet far too often, the chief instrument for gathering event data is the post-event survey. Yet far too often, the chief instrument for gathering event data is the post-event survey.

Trade Shows 97

Trade Shows Conference Events Technology 97

Connect Your Meetings

JUNE 18, 2019

Trade shows are an important spend in any marketer’s budget. This results in more than $24 billion in spending on trade shows each year in the U.S. Finding a way to measure the success of a trade show is key, but only 30% of exhibitors actually have established goals for their events.

Trade Shows 81

Trade Shows B2B Meetings Marketing 81

Endless Events

JUNE 22, 2018

Running out of trade show ideas for improving your B2B events? If you want to see your trade show attendance and exhibitor count to grow, you need to focus on the experience of the show. Of course, your event has to run smoothly so as not to distract attendees from why they are in the trade show in the first place.

Trade Shows 87

Trade Shows Social Media Wireless Travel 87

Event Industry News

OCTOBER 20, 2021

Best practices when managing exhibitors in a trade show. Exhibitors want to see value for their brands on each touchpoint of an event and, with Eventscase, organisers can maximise their exhibitor’s experience and provide them with insightful data. Remind exhibitors to upload downloadable files (brochures, presentations, etc.)

Trade Shows 57

Trade Shows Sponsorships Management Marketing 57

Ins'Tent

AUGUST 14, 2019

Every year, millions of people visit trade shows across the United States. Whether it’s a tech expo or comic book convention, the average trade show visitor spends 5.5 The most successful trade exhibits all incorporate the latest technology. With so many trade shows out there, however, competition is fierce.

Trade Shows 65

Trade Shows Social Media Advertising Tech 65

Eventmobi

DECEMBER 14, 2023

If you’re wondering what the difference is between lead retrieval and capture , the easiest way to understand lead retrieval vs lead capture is to think about who controls the data. Lead retrieval: Event exhibitors and vendors access the data via a third party (typically the event organizer). Engagement trends!

Trade Shows 195

Trade Shows Sponsorships Events Management 195

EventMB

MAY 12, 2022

When Jay Kinghorn was the associate managing director of the Utah Office of Tourism , he was constantly frustrated by the dearth of visitor data he knew would enhance the agency’s ability to promote itself, support its members, and enhance the experience of individual travelers as well as meeting groups. a client requests.

Travel 91

Travel Trade Shows Negotiating Retail 91

Techsytalk

APRIL 18, 2017

A trade show is an opportunity to boost your brand awareness, capture leads, and even launch a new product to a receptive and targeted audience. The goals you set before the show will help you streamline your efforts and maximize your ROI on the money you spend to get there and exhibit. Boost Brand Awareness. Market Research.

Trade Shows 95

Trade Shows Transportation Travel Education 95

PCMA Convene

FEBRUARY 21, 2019

As event marketers work to attract traffic to their trade-show floors, it’s common to tailor messaging based on where those prospective attendees live, what type of companies they represent, their age, and a number of other demographic factors. Age, though, is an important factor in understanding the makeup of trade-show audiences.

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Trade Shows 2017 2018 Conference 82

Event Industry News

JULY 8, 2021

2020, a number of BPA-audited trade shows pivoted to become virtual events. To address this need, BPA began working with UFI to develop reporting standards for a digital or “hybrid” trade show that would also allow it to earn “UFI Approved Event” status. “For

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Trade Shows Consulting 2021 2020 67

Event Marketer

MARCH 18, 2024

Along our journey through the trade show floor, we spotted some big brand names with tech-driven exhibits and some smaller booth footprints with noteworthy, original ideas. The alternating blue lights were enough to capture the attention of passersby to learn about the company’s infrastructure and data center solutions.

Trade Shows 108

Trade Shows Tech Speakers Consulting 108

PCMA Convene

JULY 10, 2017

Listen in as Convene TV hosts Carrie Ferenac and Kimberly Bottom unpack Convene ‘s July cover story featuring five of the fastest-growing trade shows in the U.S., One show’s formula for growth? It’s all about data research. and the secrets behind their success. Supported by Discover Palm Beaches.].

Trade Shows 76

Trade Shows Event Design Events 76

Maritz Global Events

JANUARY 21, 2020

Lead Retrieval App for Trade Shows. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list. With a lead retrieval app for trade shows like Experient’s SWAP app, you can gain leads anywhere and immediately add them to your main list.

Trade Shows 52

Trade Shows Wireless Technology Event Marketing 52

Stova

JULY 13, 2020

But there is one aspect of meetings and events where virtual is coming out a clear winner: Data. Data has already shown us that compared to their in-person counterparts, attendance rates at virtual conferences and trade shows have skyrocketed. With so much available data, it can be overwhelming. We don’t disagree.

Trade Shows 98

Trade Shows Events Conference Meetings 98

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. These can help you collect useful data about your participants & to track your ROI. Virtual Trade Show Apps. Event Registration Automation. A Dedicated Website.

Trade Shows 52

Trade Shows Social Media Marketing Event Apps 52

Eventmobi

FEBRUARY 18, 2021

Despite this progress, many still aren’t taking full advantage of what may be event tech’s greatest asset — hard data, or the information behind informed decision making. A well-designed interface can also help when it comes to reviewing the data. This data could translate to potential leads for your sponsor.

Trade Shows 397

Trade Shows Events Marketing 2020 397

Velvet Chainsaw

OCTOBER 14, 2020

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. In the early going, most shows are actualizing paid exhibitor participation in the 25% range. Virtual Expo Truths. I’ve got bad news for you. Here’s some of our learnings: 1.

Sponsorships 477

Sponsorships Trade Shows Social Media Advertising 477

e2m.live

NOVEMBER 2, 2020

This aspect is particularly true while hosting a virtual expo or virtual trade shows. 8 Must-Haves for a Virtual Trade Show Platform. These can help you collect useful data about your participants & to track your ROI. The post 8 Must-Haves for a Virtual Trade Show Platform appeared first on e2m.live blog.

Trade Shows 52

Trade Shows Social Media Marketing Technology 52

SmartMeetings

FEBRUARY 13, 2017

Here are key takeaways that could impact the travel, trade show and hospitality industries. Trade shows to grow 3 percent through 2019. According to the 2016 Center for Exhibition Industry Research Index Report, trade shows will sustain a yearly 3 percent growth for the next few years.

Trade Shows 79

Trade Shows 2017 Travel Hotels 79

Event Marketer

JANUARY 16, 2024

Starting her career in journalism and working on both the agency and corporate sides of events, she now oversees more than 300 events annually for Siemens, ranging from small meetings to massive trade shows, such as CES and Hannover Fair. Taking a wider view, how do you see trade show activations changing post-pandemic?

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Trade Shows 2024 Global Events Event Marketing 89