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Are Exhibitors Abandoning Trade Show Lead Retrieval?

Maritz Global Events

Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. For many trade show exhibitors, GDPR stands for “gosh-darned problematic regulation.”

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Q&A: 10 Minutes with Stacey Gromlich of Siemens

Event Marketer

Stacey Gromlich, Senior Director-Audience Engagement and Global Events, Siemens Designing a brand experience that influences and inspires has always been a passion for Stacey Gromlich, senior director-audience engagement and global events at Siemens Digital Industries Software. How is that evolving? Send us a note.

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Event Heroes: How SEMrush is Building a Global Events Brand

Bizzabo

Each month we interview an events professional who is breaking the mold. This month we spoke with Aleksandra Panyukhina—Head of Event Marketing at SEMrush—about unifying a global events brand, leveraging events for every step of the funnel and tracking event ROI. Tailoring events to the buyer's journey.

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CMP Spotlight: Get to Know Heike Mahmoud, CMP

Smart Meetings

This is my passion—and being part of the global events industry is my second passion.” Digitization had not yet reached the point where you could watch webinars or videos with the course content,” she says. Looking Forward The global events industry, especially following the Covid-19 pandemic, has taken a new direction.

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Get Ready for the Future of Events at ELI’s Business, Design & Strategy Summit

Event Leadership Institute

The Event Leadership Institute’s Business, Design & Strategy Summit , held virtually on June 3, invites meeting and event professionals to chart their course for the future. The summit will target three key areas: Business: For senior leaders, how do you build institutional resilience in your events, teams and organizations?

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Horror Stories From Labor Shortages Affecting Events

EventMB

Even with her own travel to events, McGee has other “horror stories” that include attending a trade show in Indianapolis where the dumpsters were overflowing with trash because there was not enough waste management staff to empty them.

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When Is the Right Time to Host Your Event Live?

SmartMeetings

Depending on the limitations, you may want to consider hosting multiple international live satellite events or even a hybrid event. I recently completed the Pandemic Compliance Advisor for Meetings Professionals training course produced by Health Education Services. The post When Is the Right Time to Host Your Event Live?

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