GEVME

JUNE 4, 2019

Searching for and finding sponsors for your event is the most important part of what we do. Why is event sponsorship crucial? S ponsorship often generates media coverage that may not have otherwise been available for your event. Also, remember that sponsorship is not a duty but a free will from a partner.

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Event Planning BluePrint

OCTOBER 30, 2022

There’s just one thing left – making your career as an event planner official “on paper.” . But what are the top event planning courses for planners? So, if you want to secure a job, get more gigs, and have a successful career, taking an event planning course might be the right path for you. Both courses come with.

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Event Planning Negotiating Advertising Contracts 62

Event Marketer

APRIL 18, 2022

online audiobook and podcast service teased its newest Audible Originals Summer in Argyle murder comedy podcast series at SXSW with a three-course hot dog-themed dinner for fans hosted by the series’ co-creators and co-writers, Nate Odenkirk (of The New Yorker ) and his father, comedy writer, producer, actor and director Bob Odenkirk.

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Event Marketer

OCTOBER 2, 2023

More from Coke’s Event Portfolio: Coke Encourages Hoops Fans to ‘Battle for Possession’ with a Timed Obstacle Course at the Final Four How Coca-Cola Brought ‘Real Magic’ to Fans Along the FIFA World Cup Trophy Tour “I didn’t want Coke to get lost. Agency: 160over90.

Sports 112

Sports Sponsorships Retail 2023 112

Event Marketer

APRIL 11, 2022

More Sports Sponsorship Tactics: Capitalizing on Golf’s Growth, Tito’s Handmade Vodka Debuts a PGA Tour Lounge. The post Coke Adds Flavor to its Long-Running Houston Rodeo Sponsorship with a Texas-Style Ice House appeared first on Event Marketer. RODEOHOUSTON ? original sound – RODEOHOUSTON.

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Event Marketer

MARCH 21, 2022

The brand wasn’t an official NBA All-Star sponsor, but its recently-inked, multi-year experiential partnership with the Chicago Bulls as the team’s Official Shopping Partner validated its presence in Cleveland, and presented the perfect platform for activating the new sponsorship. marketing at Klarna.

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Sponsorships Fashion Retail Sports 108

Event Industry News

MAY 7, 2020

A brand-new, one day training course has been launched today dedicated to providing essential training to marketing teams working within the exhibition industry. The event will be fully hosted for qualified exhibition teams with 10 additional spaces made available for individuals who have been made redundant due to COVID-19 crisis.

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Marketing Sponsorships 2020 Education 76

Socio Events

OCTOBER 7, 2022

Event sponsorship is often one of the most difficult aspects of being an event planner. Here’s the problem: 50% of event organizers agree that securing event sponsorships is their most significant challenge. What is event sponsorship? Why is event sponsorship important?

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Sponsorships 2022 Financial Social Media 52

GEVME

APRIL 11, 2019

The right marketing plan for an event usually identifies your target audience and how you will attract new customers and keep them organising events with you over and over again. Event marketing plan definition & examples. What is an event marketing plan? Why d o you need an event marketing plan?

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Event Marketing Marketing Tech Events 149

Event Marketer

MAY 9, 2022

Right on brand, Lay’s twisted the concept of glamping by erecting a series of “Potadomes” during both weekends of the event for its Fresh 4D experience. The post Coachella 2022 Experiential: From Cryo-facials to Four-course Chip Sampling appeared first on Event Marketer. Agency: Duncan Channon.

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2022 Food and Beverage Apparel Fashion 128

Event Marketer

MAY 23, 2024

Across two weekends this year, April 25 to May 5, the festival dedicated the Cultural Exchange to Colombia, welcoming close to 200 participating Colombian artists who filled the air with cumbia, salsa and Afro-Caribbean rhythms, making it the event’s largest country celebration to date.

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Event Marketer

FEBRUARY 5, 2024

Sabina Ahmed, AVP-Sponsorships and Experiential, AT&T As presenting sponsor of the College Football Playoff (CFP) National Championship for the last decade, AT&T is consistently hunting for new ways to elevate the fan experience through its technology. During this year’s championship weekend, Jan.

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Sponsorships Sports Technology Tech 91

AIDA Event Tech Digest

JUNE 17, 2020

Revenue, in turn, is directly proportional to the success of your event, assuming all else goes well. This simply means platforms such as offline event management and online channels like an event planning app , need to cater to making a fantastic event sponsorship package. The A La Carte Sponsorship Model.

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Event Marketer

APRIL 4, 2022

When you’re at these events, all you really want to do is swing a golf club, so we wanted to find a way to bring that experience to a golf course,” says Taylor Berry, vp-brand marketing at Tito’s. And, of course, there were signature cocktails like the Tito’s Transfusion, also known as the label’s “go-to” golf libation.

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Apparel Sponsorships Sports Entertainment 112

Event Marketer

JANUARY 19, 2024

Over the last 13 years as a lead sponsor, Adobe has leveraged the festival as a platform to merge product announcements with events and CSR missions to help tell a cohesive story about its brand and mission. 18, we hopped on a call with Freeland to talk program strategy, engagement and advice for fellow brand marketers making the trek.

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Sponsorships Entertainment Sports Marketing 113

Event Industry News

AUGUST 20, 2020

One of the leading venues in the re-opening of the events industry, the Business Design Centre has announced it will be hosting The Exhibition Marketers Masterclass, a brand-new, one day training course dedicated to the exhibition industry, it has been announced.

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Marketing Sponsorships Trade Shows 2020 113

Event Marketer

JUNE 1, 2022

The multifaceted collab, which ranged from sponsorship activations to a companion podcast, proved to be a resounding success. So we sat down with Dana Flax, vp-originals marketing at HBO Max, and Kerry Diamond, founder of Cherry Bombe, to find out which ingredients make for impactful modern-era brand partnerships. Community Alignment.

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Event Marketer

NOVEMBER 22, 2022

And of course, with sponsors coming in more and more, it’s allowing us to grow in the direction I want to grow in, and use a year [to plan], which is what we need to develop a show of this magnitude.”. SPONSORSHIP. How Nine Brands Painted the Town Red at Art Basel Miami Beach. Photo credit: SCOPE.

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2022 Sponsorships Fashion 2021 84

Event Marketer

MAY 2, 2024

From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing creativity, measurement, digital + IRL, mobile tours, hospitality, and the list goes on. Carve time for ideation. Think long-term.”

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2024 Marketing Trade Shows Sponsorships 110

Event Marketer

MAY 3, 2021

Featuring a shipping container loaded with gameday gear as the centerpiece, the sponsorship activation not only helped kick off Corona’s partnership with the NBA team, but offered fans a personalized experience they couldn’t get sitting courtside. 22 through April 25. Agency: Cogent World, New York City.

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Wireless Sports Sponsorships Transportation 141

Endless Events

MAY 13, 2022

The events industry is exciting, ever-changing, and sociable. Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. Pursue A Degree In Relevant Fields.

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Event Planning Government Event Management 2014 133

Event Marketer

OCTOBER 3, 2022

Ultimately, the brand distributed more than 30,000 samples over the course of the festival, and racked up 300,000 organic impressions on social media in addition to experiencing a 66-percent spike in visitors surrounding its channels. Here, we present five ways P&G maximizes its long-running sponsorship presence on-site.

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Event Marketer

SEPTEMBER 12, 2022

What better way for a brand to showcase its luxury hospitality services than to tap into a luxury sports market? It’s the kind of strategic thinking that led Hilton to golf sponsorship, and more specifically, money-can’t-buy fan experiences that appeal to its core audience. Who knows where we’ll take it next?” Agency : Fuse Create.

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Hotels Food and Beverage Sports Hospitality 75

Event Marketer

OCTOBER 16, 2023

Smartphones, of course, are an easy point of entry, and according to a Statista report , by 2024, there will be approximately 1.7 And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. Agencies: Infinity Marketing Team ; Zeno.

Fashion 107

Fashion 2023 Sponsorships Technology 107

Event Marketer

MARCH 27, 2023

As a sponsor of the Arizona Super Bowl Host Committee, but not the big game itself, the Arizona-based brand launched a local and regional sponsorship anchored by digital “trading cards” that let parents rightfully claim their pets as MVPs: Most Valuable Pets. Agency: Activent.

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Sponsorships Retail Sports Social Media 79

Event Marketer

APRIL 15, 2024

Of course, the giant cell phone, while operational, is not for sale. Agency: Moment Factory) More From the Brief: The Brief: ‘Smackable’ Billboards and Subterranean Cooking The Brief: Cash Showers and ‘F*d Up’ Sponsorships The post The Brief: Denim Cafés and First Class for Dogs appeared first on Event Marketer.

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Wireless Airlines Retail Travel 82

Event Marketer

MARCH 23, 2022

And, of course, live broadcasts of the golf tournament play on multiple large-screen televisions to keep attendees up to speed on the competition. She says that the goal is for Comcast Busines Pavilion as a platform to increase engagement and drive sales activity for both the mid-market and enterprise space.

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Hospitality Sponsorships 2021 Entertainment 103

Event Marketer

NOVEMBER 21, 2022

From the FIFA World Cup archives: Sponsorship: Visa Spreads World Cup Fever With Interactive Lounges and In-Stadium Experiences. To get in on the action, consumers in Trophy Tour markets could purchase specially marked FIFA World Cup Original Taste or Zero Sugar 20-ounce bottles of Coca-Cola. Agency : Momentum Worldwide.

Sports 87

Sports 2026 Sponsorships Sustainability 87

Expo Pass

NOVEMBER 20, 2018

Chances are if you are hosting an event, you plan to rely on sponsorship to generate a lion’s share of your revenue. For many successful events, this means offering a robust set of packages that will entice new and returning clients to sign on every year. As an event planner, what do you do? (4 Minute Read).

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Sponsorships 2019 Technology Social Media 99

Event Marketer

APRIL 18, 2024

But beyond the music is a swell of brand activity that may serve as a barometer for festival trends to come, so we rounded up some of the top Coachella 2024 experiential marketing ideas. More on Festival Sponsorship: How American Weed Co.’s Of course, there were even more experiences and perks for cardmembers to reap.

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2024 Marketing Food and Beverage Sponsorships 101

Event Marketer

OCTOBER 30, 2023

We’ve done programs outside of festivals, for example, with our sponsorship of the Drake [concert] tour, where we’re using AI to enable fans to immerse themselves in a version of the Sprite commercial that Drake did with us. Of course, experimenting with a relatively new technology presents a number of risks.

Tech 112

Tech Sponsorships Technology Marketing 112

Socio Events

FEBRUARY 24, 2023

Event promotion and pre-event marketing play an essential role in driving registrations. But it takes more than publishing an event page or blog post and calling it a day. The importance of event promotion Crafting a strategic event promotion plan should be a key part of your overall marketing strategy.

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Social Media Sponsorships Event Marketing Marketing 52

Eventmobi

MAY 27, 2019

Over the course of three days this May 2019, entrepreneurs, tech moguls, venture capitalists, and all sorts of other innovators from across the world gathered at the Enercare Centre in Toronto, Canada. The creative display enhances event branding. Great sponsorship opportunities. Option 2 – An exhibitor table pod.

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2019 Trade Shows Sponsorships Event Apps 170

Event Marketer

OCTOBER 25, 2021

#Phonetopia: Visible Brings its Service to Life with a Phone-themed Obstacle Course. This included Visible signing on as the official wireless partner of Austin’s pro soccer club, Austin FC, and leveraging its fan club for an authentic spin on the sponsorship.

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Wireless Sponsorships Sports Marketing 77

Eventsforce

APRIL 16, 2019

After all, there is usually food and beverage available, then you have the networking opportunities and of course speakers need to be paid. Of course, it could be argued that remote delegates will not be able to enjoy the food and beverage or networking. Increase Sponsorship Opportunities. For an extra fee of course.

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Food and Beverage Sponsorships Banking Speakers 94

Event Marketer

MARCH 27, 2023

It all culminated, of course, with the grand prize: an exclusive stay in a replica Courtyard suite at Arizona’s State Farm Stadium on the eve of Super Bowl 57. The campaign was powered by Marriott’s new call to action, This is Where We Fan, a season-long program aimed at linking consumers’ passion for football with travel.

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Sports Sponsorships Retail Hotels 77

Hubilo Blog

SEPTEMBER 3, 2021

But more importantly, you need professional training, which can be possible through an event planning certification course. A plethora of event planning certification courses are available in every size and structure. Accredited event planning certification courses. Longer course duration.

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Event Planning Education Corporate Events Social Media 52