ePly

JANUARY 27, 2024

An event marketing plan is integral for tying this all together into one magical experience. Throughout this comprehensive guide, we’ll explore in detail the fundamentals of crafting an effective event marketing strategy that maximizes attendance and engagement while also making sure that the content is a hit.

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Event Marketing Marketing Social Media Trade Shows 62

Event Marketer

APRIL 17, 2024

She started in mobile tours with Chobani more than 12 years ago, driving an F-350 with a 26-foot trailer around the country, and learned from the ground up everything from negotiating contracts to developing event partnerships and executing programs. Now, overseeing Oatly’s experiential marketing for the U.S.,

Trade Shows 89

Trade Shows Negotiating Contracts Hotels 89

PCMA Convene

OCTOBER 13, 2023

It has topped of the list of challenges identified by planners in Convene ’s Annual Meetings Market Survey for years, including in the 2017 and 2020 surveys, conducted in 2016 and 2019, respectively, and in our most recent survey (to be published in a special Convene November Forecast issue).

Negotiating 59

Negotiating 2023 Contracts 2016 59

The Castle Group

SEPTEMBER 26, 2023

You are also aware that events, when executed successfully, are an essential part of your marketing mix. Working with an agency can help save time and money due to the company’s efficiencies, negotiating expertise, and vendor relationships/purchasing power. At Castle, our team is well versed and/or certified in event sustainability.

Event Management 52

Event Management Management Sustainability Food and Beverage 52

Endless Events

FEBRUARY 6, 2023

You’re not going to get the same value you’d get from a smaller market venue.” “I can probably name off the top of my head: San Francisco, Las Vegas, New York, Miami. They might help you negotiate with the union because you’re in a union city this year. There are lots of ways you can negotiate that.” It isn’t going to work.

Contracts 71

Contracts Tech Negotiating Sustainability 71

The MICE

JUNE 3, 2022

So we negotiated client-friendly terms for all cancelled trips under very good conditions, and for all projects which were upcoming, that the payment would be postponed as well. We are not in this business, but everybody is used to negotiating things, to talking about things in online meetings. You always need a backup.

Travel 65

Travel Negotiating Sustainability Airlines 65

Eventscase Blog

NOVEMBER 9, 2022

The contract renewals we have closed in recent weeks are a testament of our clients’ trust in our team. Coinciding with our anniversary, negotiations began to achieve this latest round of investment that we have made public this week. We are also very thankful that our internal efforts are paying off year by year. NEW ROUND OF FUNDING.

2022 52

2022 Negotiating Social Media Tech 52

ePly

MARCH 26, 2024

After all, it is difficult to sustain enthusiasm for an upcoming event over an extended period of time. After you choose a promising venue, meticulously detail every one of your expectations in a comprehensive service level agreement (SLA) that will take the guesswork out of the contract negotiation process.

Event Planning 62

Event Planning Negotiating Events Event Planning Tools 62

PCMA Convene

MARCH 6, 2019

In the 28th Annual Meetings Market Survey, respondents listed rising food and beverage costs as a major challenge. As part of the 28th Annual Meetings Market Survey, we asked respondents a handful of open-ended questions, including: “What is the biggest challenge facing the meetings industry today?” Hotel negotiations.

Food and Beverage 91

Food and Beverage Meetings Negotiating Hotels 91

Endless Events

APRIL 27, 2023

By the time they came to me, the contract was signed, and I was just fulfilling it.” This is a marketing endeavor. But I’m a marketer. I’m spending part of my marketing budget for this in-kind sponsorship.’ It’s all about negotiation. “I don’t know that I’ve ever been in a position on the giving or receiving side.

Sponsorships 71

Sponsorships Negotiating Food and Beverage Events 71

PCMA Convene

APRIL 2, 2018

But the phone-tag negotiations moved at the speed of molasses. You’d leave voicemails and hope they’d call you back, then end up with 10 phone calls between the RFP and the contract. A SUSTAINABLE MODEL. But Shah found there was a limit to sustaining a business built on one-off meetings for the occasional user.

Meetings 97

Meetings 2014 Food and Beverage Contracts 97

Endless Events

JANUARY 23, 2020

“And the next one is “From Sandwiches to Centerpieces: Sustainable Meetings Are Catching On” The ninth one is, “What’s in Your Wallet? Hotel Contract Clauses Planners Should Be Using but Probably Aren’t. “Technically a hurricane is outside the events industry.

2019 91

2019 Contracts Sustainability Technology 91

Bizzabo

NOVEMBER 25, 2019

Though it may seem like social media has dominated interactions between event professionals and event marketers, event influencers are tuning into podcasts as an alternative means for sharing event planning tips, tricks, and best practices. Think of them as on-demand talk radio shows. The Best Event Planning Podcasts. EventIcons.

Event Tech 103

Event Tech Tech Event Technology Technology 103

SpotMe Blog

JUNE 13, 2023

Promotion and marketing: Spreading the word about your event to the right audience is key. Pharma meeting planners are experts in social media marketing, email campaigns, media partnerships, and more to maximize HCP attendance and participation. They can often negotiate better deals and availability.

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Event Management 2023 Management Healthcare 130

Hubilo Blog

OCTOBER 15, 2021

Negotiate contracts with various vendors, hotels, caterers, and speakers. Develop invitations and market the event. But if it is a corporate event, you need to market the event extensively, especially if the client’s end goal involves an audience outside the organization. Decide the theme. Coordinate transportation.

Event Planning 52

Event Planning Corporate Events Contracts Social Media 52

Stova

MARCH 17, 2023

Good businesses, the kind that you want to partner with these days, are profitable for certain, but for many people, where culture matters most, they are also likable, creative, innovative, energetic, purpose-driven, responsible, and sustainable. This essentially speeds up the process and facilitates the negotiations.

Sponsorships 40

Sponsorships 2023 Negotiating Sustainability 40

Capterra Event Management

APRIL 25, 2017

Event Marketing. Event Marketing and Social Media. Green Events/Sustainability. Event Marketing. Now that you know all there is to know about event planning, it’s time to decide whether you want to do general event planning or select a niche market to target. Identify your target market. Price: $1,995.

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Event Planning Insurance Contracts Event Management 100

SmartMeetings

APRIL 3, 2020

Lindenberg, senior vice president of marketing communications for Crump Life Insurance Services, who is also an FICP influence committee member and special-interest group leader. Keep in mind that negotiation doesn’t have to be about lowering the price if you can get additional services thrown into a deal.

Financial 69

Financial Insurance Meetings Food and Beverage 69

Eventtia

OCTOBER 9, 2023

Strategize the marketing and execution. Depending on the scale of your event, having sub-teams or committees for areas like logistics, marketing, customer service, etc., This aids in visual recall and marketing efforts. An organized marketing strategy guarantees you reach your target audience and create a buzz around your event.

Event Planning 88

Event Planning Retail Social Media Speakers 88

Eventsforce

MAY 22, 2019

For example, if you have sustainability as a core event value, would you want a supplier of single plastic products as a sponsor? Thinking of these scenarios beforehand and setting expectations in your contract can help you avoid these situations. It’s going to take some time to work to establish who is right for you. Probably not.

Sponsorships 93

Sponsorships Events Negotiating Management 93

Stova

MARCH 16, 2023

If you are working with multiple stakeholders across various departments, they may not agree with conveniences versus luxury, but it is essential to your success (and sanity) that you obtain directly from the decision maker as to the non-negotiables. Negotiate favorable rates with offsite venues and vendors.

Management 40

Management 2023 Meetings Negotiating 40

Certain

JUNE 29, 2017

This was certainly the case with Steve Jobs at Apple, and is the case for chief evangelists within developer communities, and with the likes of Dr. Kathy Fields and Dr. Katie Rodan the brand “faces” of multi-level marketing company, Rodan+Fields. You’re trying to determine whether or not the speaker can sustain the audience’s interest.”.

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Speakers Contracts Social Media Negotiating 27

Event Guru

MAY 5, 2023

To further enhance the client experience, event planners must continuously hone their skills in areas such as marketing, public relations, and communication, as these are vital components in crafting a truly impactful event.

Sports 40

Sports Fashion Entertainment Education 40

SmartMeetings

FEBRUARY 1, 2018

And while some brands tried to gain market share by actually raising commissions in the wake of the announcement, he doesn’t see that as sustainable. “Marriott was the first, and they got a black eye, but it will be difficult for planners to stop placing business there—because they are everywhere,” he says.

Event Tech 40

Event Tech Tech Airlines Hotels 40

SpotMe Blog

DECEMBER 7, 2023

Today, they are also closely tied to omnichannel marketing efforts. They leverage attendee data and insights to optimize the event experience and boost marketing personalization across channels. Strategically source vendors and negotiate contracts to reduce expenses. Effective programs are also deeply collaborative.

Management 130

Management Meetings Risk Management Technology 130

Attendify

FEBRUARY 2, 2020

In the midst of an increasingly noisy meetings and events marketplace, event marketers are constantly being challenged to get the right people (not to mention the right amount of them) to attend their functions. Could event marketers realize the same benefits?

Event Marketing 44

Event Marketing Marketing Social Media Event Apps 44

PCMA Convene

JULY 31, 2016

From stories about fax machines to photos of 3D projection mapping, from advice about negotiating piles of paperwork to a roundtable discussion among female CEOs, we’ve gone from serving an industry in its infancy to one that has come of age. Does a planner’s attitude make a difference when negotiating with hotels?” The Ethics of Fams.

2012 56

2012 Food and Beverage 2013 Hotels 56