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Five Ways the Sports Sponsorship Landscape Will Evolve for Brands—and Fans—This Year

Event Marketer

Corona took a direct approach to its 2021 Indiana Pacers sponsorship with elaborate mobile locker room fan activations. Now, as vaccines continue to roll out and stadiums, arenas and ballparks gradually return to full capacity, brands are looking ahead to what sports sponsorships will look like in a post-pandemic world.

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Our most popular articles of 2023: Expo Pass fan favs!

Expo Pass

Attend these stellar conferences in 2024. What better way to start the year than filling out your calendar with event planning conferences for 2024? These conferences range in size, location, and focus, but each is an excellent opportunity to gain new insights, make new friends, and hone your skills. Green is the new black!

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From Storytelling to Fan Engagement, Eight Ways to Use Augmented Reality in Events

Event Marketer

And that makes the tech a valuable investment for event marketers in search of fresh avenues for audience engagement. As part of the release of MGA’s Kylie Jenner-inspired Bratz “Fashion Dolls,” the brand is popping up exclusively at U.S. billion mobile AR user devices worldwide. Check out eight ways to make it happen.

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5 Virtual Event Tech Options for Immersing Your Attendees

Bizzabo

From live streaming to virtual audio—perspectives on the virtual event tech options available to event organizers from the CTO at a leading event agency. To be able to create a hub where meetings, round tables, conferences and masterclasses can all take place and be stored seems like such a practical solution to events.

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~Pourri Brings the ‘Funk’ to SXSW 2024 with Cheeky Activations and NFC Technology

Event Marketer

The feel to SXSW isn’t just music, it’s tech, right? And we’re incorporating a new tech into the festival with our NFC technology. In true ~Pourri fashion, they’re brimming with clever puns, multisensory moments, “unfiltered” discussions and, yes, the brand’s 30-foot-tall inflatable “Giant Poo.”

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Sustainable Development Goals Popping Up in Meeting Agendas, More

PCMA Convene

As the UN’s Sustainable Development Goals (SDGs) become embedded in business plans and teaching curriculums around the globe, they also are showing up on meeting agendas, in educational sessions, as conference themes, and as part of sponsorship activations. Courtesy Salesforce).

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4 Predictions for Event Tech in 2019

PCMA Convene

Event organizers have been slowly catching up to the consumer-facing world in terms of building intuitive websites, and in 2019, Haas expects to see more meetings and conferences add the convenience of chatbots to the pre-registration experience. Events are fashionably late to the party here.

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