Planning Pod

JULY 19, 2020

Social media marketing has quickly become one the most affordable, accessible and effective ways to market products, services and (yup, you guessed it) upcoming events. And it has become an essential component among all the tools and tactics used in event marketing. Choosing a social media platform.

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Eventmobi

JULY 5, 2023

A strong association marketing strategy is the difference between making attracting and retaining members easy or next to impossible. When should you use digital marketing and when should you go traditional? What Type of Marketing Should Your Association Do? What your biggest wins are (annual conference? Great gala?)

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InGo

MARCH 22, 2022

But should event marketers join? For example, this technology would allow a participant to feel like they’re physically at an event where they can walk around and interact with their environment with haptic gloves or game controllers. Many marketing pros agree that at the very least, we should keep the metaverse on our radar.

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Bizzabo

MAY 31, 2021

If an event doesn't have a marketing strategy, does it even make a sound? In this blog post we'll explore event marketing strategies and examples—and our best practices for creating a successful event marketing plan. T he core components of your event are in place. Managing an event is one thing.

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Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

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Event Industry News

SEPTEMBER 7, 2023

With more than 12 years’ experience working in the events industry, primarily in tech, Rachel Heller is senior content program manager, events, at Github, the AI-powered developer platform.

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Bizzabo

SEPTEMBER 17, 2018

Each month we interview an events professional who is breaking the mold. This month we spoke with Britta Schellenberg, VP of Corporate Marketing Operations at Brightcove about scaling an event strategy, partnering with other events and getting the most out of video content. Establishing a powerful event brand.

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Event Marketer

OCTOBER 30, 2023

“We brought our first-ever AI Studio into the conference this year, and that was a great opportunity for us to introduce attendees to diving deeper into the topic, the demos and interactive experiences. The invitation-only conference, hosted Sept.

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Event Marketer

MAY 2, 2024

Events are memorable. Indeed, events are everything , and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. Of course, this is EMS we’re talking about, so the compelling content was only part of the conference experience. Eliminate random acts of marketing,” Griffin said.

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Expo Pass

JANUARY 25, 2023

An event planning conference! These events give you the chance to make real connections with like-minded people, learn from industry experts, and come up with fresh new ideas. In this article, we share our list of event-planning conferences in 2023 that you won’t want to miss out on! Experiential Marketing Summit.

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SmartMeetings

AUGUST 31, 2020

There’s no question that the world of events has been dramatically changed because of the COVID-19 pandemic and ongoing concerns about large groups of in-person gatherings. More : How to Create a COVID-era Event Marketing Plan. See also : 2020’s Upcoming Virtual Annual Industry Conferences. Think Virtual First .

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Endless Events

FEBRUARY 3, 2020

?? The Best of the Best: Event Marketing: How to Measure Event Marketing Success. Mic Up: Microphones For Events – How Many Do You Need? ? Need some additional help making sure you budget for event marketing? Download our Event Budget Spreadsheet Template! . ???? Upcoming events.

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Eventmobi

APRIL 14, 2020

While your event goals and objectives will remain the same, you’ll need new tools and tactics to achieve them. In a virtual format, your event tech will take center stage. Your event flow and interaction between attendees, speakers, and sponsors will be dictated by the capabilities of the virtual event platform you choose.

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EventMB

MAY 26, 2022

London and New York-based event tech company Glisser raised $4.9 Australian events management software provider EventsAIR has received a significant private equity investment, believed to be over $100 million, led by The Riverside Company. as a $1 trillion market opportunity. Glisser Raises $4.9M May 17, 2022.

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Attendease

APRIL 14, 2023

Event email marketing is one of the most powerful online strategies you can use to promote events. By sending well-crafted marketing emails you can regularly check-in with your audience, increase registrations , secure sponsorships and speakers, and grow your brand visibility. Curiosity: “Lineup for ABC conference is out!”

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Expo Pass

NOVEMBER 28, 2023

New year, new conferences! They’re the best part of the event planning game, where new and experienced planners socialize, share horror stories , network, and discover emerging technologies. Deciding which events you’ll attend in 2024 ahead of time will make scheduling your year a lot easier. Event Tech Live.

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Event Farm

OCTOBER 5, 2016

Events are consistently cited as one of the most effective marketing channels , and event marketing software platforms make it possible for your events to become even more successful. What’s the size of your event? Download our free eBook, Which Event Marketing Software Platform is Right for Me?

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GEVME

JUNE 13, 2018

The unique story of any conference should begin with the goal and then a detailed plan on how to reach this goal. In his article for Smashing magazine , the founder of HybridConf, Zach Inglis, states that the aim of every conference organiser should be to create experiences that reenergize people and fill them with new zeal for their work.

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Event Marketer

MARCH 15, 2022

In actuality, it was a forward-thinking dinner, gallery and performance experience activated by Hygienic Dress League (HDL) during Vox Media’s inaugural Pivot MIA conference, an event based on its “Pivot” podcast that addressed the intersection of technology with nearly all aspects of life. Welcome to the “museum of the future.”.

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EventTechBrief

OCTOBER 25, 2018

A little more than six years ago, Adam Parry, a self-proclaimed “tech guy,” noticed a void in his industry. While technology was completely transforming other industries in the UK, the events industry seemed mostly to be living in the dark ages. The response to the event, which they named Event Tech Live , was surprising.

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Eventmobi

SEPTEMBER 8, 2023

But here’s the thing: The best event websites are more than just informational resources! So, to get the most value out of your event website, you need to treat it as a powerful marketing opportunity. Leverage Social Proof Testimonials, reviews, and endorsements can boost your event’s reputation.

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EventTechBrief

OCTOBER 8, 2019

Event Tech Brief is a proud media sponsor of Event Tech Live. Boasting five stages, 150 exhibitors and more than 70 educational sessions, the event is brimming with all the ideas, solutions and contacts essential for the modern event organizer.

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Bizzabo

NOVEMBER 13, 2018

Get inspired by these 10 corporate event marketing ideas that go beyond the typical trade show booth. It’s no secret that live events are valuable marketing channels. According to the 2018 Event Marketing Benchmarks and Trends , that’s exactly the case. Virtual Reality will be news-worthy Event Marketing.

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Event Marketer

SEPTEMBER 22, 2023

INBOUND, HubSpot’s annual Boston-based conference connecting business, marketing and sales professionals familiar with its marketing software, welcomed 11,000 global attendees Sept. Programming is the largest part of the show, according to event producer, Agency EA. 5-8 for its second in-person showing since the pandemic.

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Event Industry News

MARCH 20, 2024

Event Tech Live (ETL) Las Vegas is proud to announce strategic partnerships with some of the most prominent media giants in the U.S. event industry. These partnerships signify a significant milestone for the event, underscoring its importance as a leading platform for showcasing the latest innovations in event technology.

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Event Marketer

DECEMBER 14, 2023

Intel orchestrated unexpected moments of joy while showcasing the company’s deep tech expertise by tapping into the power of music and AI image animation in its booth at AWS re:Invent, Nov. The post Exhibit Design: Intel Wows a Tech Crowd at AWS by Merging AI and Live Music appeared first on Event Marketer.

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Eventsforce

MARCH 26, 2019

ITA Group shares some interesting insight on the growing importance of event data and how organisers can look at attendee information to anticipate successfully the wants and needs of their audience. Related article: How to collect valuable data from events. Event Marketer: The Dos and Don’ts of AR in EventTech.

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Event Industry News

MAY 14, 2021

Organisers have posted the content agenda, topics, speakers and panels, for the inaugural Event Tech Live (ETL) USA & Canada at [link]. Why We Need Diversity, Equity & Inclusion (DEI) in Events and the Role of Technology’, an evening session – we’re talking Central Standard Time – speaks for itself. ‘Why

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Event Industry News

JULY 7, 2021

That courage, that conviction, that nous – EIN delivered on its big promises with a quality product delivered at quantum speed that convinced the market to contribute and to advertise – has led the Event Industry News’ team to a number of other successful launches. Manage the creative/design process for all marketing material.

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Event Geek

JANUARY 18, 2018

Neither record-setting Las Vegas rideshares nor blackouts at the Las Vegas Convention Center were enough to keep event crews from dazzling press and attendees with "Whoa!" experiences, to borrow the event's emphatic tagline. CES 2018 was a world unto itself, with nearly 300 satellite conferences happening up and down the Strip.

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Event Marketer

APRIL 25, 2024

The MGM Grand Las Vegas came alive with the sounds of lively networking, industry speak, music and laughter, as attendees took part in day one of the Experiential Marketing Summit (EMS) on April 24. Read on for a recap of what went down around the conference center.

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Bizzabo

AUGUST 28, 2020

From Microsoft to HPE, Gainsight, and more, leading tech brands are going virtual. COVID-19 and events have been challenging to navigate. Luckily, nearly every industry has embraced virtual events , including tech companies. 10 Well-Executed Virtual Events From Tech Companies. Source: Qualtrics.com.

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Bizzabo

MAY 14, 2018

Discover how you can take your events strategy to new heights with these 25 innovative B2B event marketing ideas. How can we ensure our events are the talk of the town or at least buzzing amongst our prospects? We have compiled a list of 25 innovative B2B Event Marketing Ideas to inspire your events strategy.

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Event Marketer

MAY 5, 2022

From the buzz on the expo floor to the lively session Q&As to the countless “How the hell have you beens” in the halls, the sentiment among attendees and partners of the 20 th annual Experiential Marketing Summit was one and the same: We’re back. As experiential marketers, for a long time we have thought about that physical engagement.

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Marketo Events

FEBRUARY 8, 2019

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

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Bizzabo

MARCH 14, 2019

The examples of their imaginative event marketing that you’ll find below demonstrate how the thought leader weaves together technology and passion in everything they do. Today, Adobe continues to expand on its reign as a multimedia product innovator, creative software genius, and now, marketing technology giant. Adobe Summit.

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Event Industry News

JANUARY 22, 2024

Event Tech Live Las Vegas has announced the highly anticipated return of the Launchpad Programme. Dedicated to showcasing the innovation and creativity of event tech startups, this competition offers a unique platform for emerging companies to catapult their products into the limelight and connect with industry professionals.

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