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first direct bank extends Leeds naming rights partnership with ASM Global for a further seven years

Event Industry News

ASM Global has today announced that first direct, the multi award winning bank famed for outstanding customer service, has extended its naming partnership of the first direct arena in Leeds for a further seven years.

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How has the game changed for immersive sporting events??

Event Industry News

James Noake, Senior Event Production Manager, Momentum Worldwide . As we hurtle towards the summer of 2022, with all its extra Bank Holidays, people are buying tickets for big, live in-person events and planning ahead again. Due to this change, true, immersive experiences can be offered at physical events.

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M&S Bank Arena unveils new branding

Event Industry News

The M&S Bank Arena Liverpool rebrand has been unveiled after M&S Bank became the official naming partner of the city’s number one venue for entertainment. The M&S Bank Arena is set for a busy year in 2019, which will see it host high profile artists such as George Ezra, Little Mix, Rod Stewart and Mumford and Sons.

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M&S Bank Arena launches in Liverpool

Event Industry News

M&S Bank has today become the official naming partner of the Liverpool Arena. The city’s number one venue for entertainment is now named the M&S Bank Arena Liverpool and a full rebrand of the venue is underway. We look forward to continuing to host a multitude of major events for visitors to the M&S Bank Arena.”.

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Happy 1 Year Anniversary ¨EventUp” Podcast

IMG

The EventUp Podcast was created as a platform to showcase events industry leaders and event industry news. Recruiting Experts Robin Richter, President, Wearable Imaging Alicia Falango, Founder, California Events Coalition Christine Vartanian, Founder, jade. Arnett, CEO and COO, Wicked Bionic Andrea Hoffer, CEO, AHA!

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EventUp Podcast | 2-Year Anniversary

IMG

The EventUp podcast was formed two years ago out of our desire to help others gain insight into the current happenings within the events industry but it truly blossomed into having guests from many different industries such as communications, public relations, marketing, tech, and entertainment.

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Sports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention

Event Marketer

On the surface, it would appear that live sporting events have returned to their former glory. But for brands, the post-pandemic sports sponsorship landscape is a whole new ball game. In a word, sports sponsorship has become more intentional. Bespoke Sports & Entertainment handled).