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Destination Brief: Detroit’s Tech-Driven Revolution Raises the Bar for Meetings

EventMB

automotive industry, but did you know that it's also a leader across multiple high-tech sectors, including electric vehicles? Thanks to these advancements and top-notch meetings infrastructure, Detroit is emerging as a top contender for conferences and business events of all kinds.

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Gaming, AR and Theaters Drive Attendees to CES 2023’s Automotive Booths

Event Marketer

The automotive sector’s presence at CES continues to grow, with nearly 300 exhibitors in the dedicated West Hall of the Las Vegas Convention Center at this year’s event, Jan. Read on to discover how five automotive brands engaged CES 2023 attendees with their latest technologies fueling the future of mobility.

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Siemens Spotlights its Sustainability Ventures in Four Interactive Exhibits at CES 2023

Event Marketer

5-8, in Las Vegas, that together showcased how its products drive sustainability and innovation today and how they will in the future. This isn’t just about the automotive industry, mobility or aerospace; we want to change people’s mindset. ” Agency: Freeman.

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Exhibition Place debuts its VR Tour of Beanfield Centre 

Canadian Special Events

Exhibition Place , Canada’s premier destination for conventions, exhibitions, events and entertainment, will return to the 2023 Canadian Meetings + Events Expo (CMEE) and launch its immersive Virtual Reality (VR) Tour of the Beanfield Center. To learn more about Beanfield Centre’s offerings, visit: explace.on.ca/venue/beanfield-centre.

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What to Expect in Experiential Technology This Year

Event Marketer

But it’s also a bellwether of what’s to come in experiential technology across the event marketing landscape. Here’s a look at how brands engaged attendees in-booth and virtually through robot greeters, motion-simulated experiences, metaverse meetings and beyond. Learn more about Togg’s booth in our automotive roundup.)

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Case Study: LEO Events

Event Marketer

VIRTUAL PLATFORMS INDEX 2023 CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

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Virtual Platforms Index 2023: LEO Events Case Study

Event Marketer

CAMPAIGN: 2022 AutoZone National Sales Meeting CLIENT: AutoZone AGENCY: LEO Events AutoZone’s National Sales Meeting (NSM) is an annual event that brings together thousands of employees and store managers from around the world. It targeted both attendees and vendors at the event.

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