Why Coke Launched a Proprietary ‘Sips & Sounds’ Music Festival in Austin
Event Marketer
SEPTEMBER 11, 2023
Over the summer, the beverage giant added another notch to its belt: The Coca-Cola Sips & Sounds Summer Festival, Amplified by Coke Studio. The Moody Amphitheater’s 6,000-person venue was just the right fit for Coke, whose mission was to leverage the relatively intimate setting to make everyone feel like a VIP.
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