Event Marketer
APRIL 17, 2024
While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.
Ins'Tent
SEPTEMBER 8, 2017
The Client: MBStix Apparel. MBStix Apparel is a small business in Philly founded by two athletic women, Mary Scharle and Meredith Shapiro. Scharle and Shapiro founded MBStix Apparel in the Fall of 2015. Scharle and Shapiro founded MBStix Apparel in the Fall of 2015. The Challenge: Design Files Not Available.
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Event Marketer
DECEMBER 27, 2021
So, over the spring, with no restrictions on in-person events in Florida, the organization added a live runway show to its virtual presentation. Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year.
Event Marketer
MARCH 14, 2024
So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.
PCMA Convene
DECEMBER 7, 2018
For example, after the school shooting in Parkland, Florida, both Walmart and Dick’s Sporting Goods changed their policies to restrict gun sales to customers ages 21 and up, and ended the sale of assault-style rifles. Many companies are doing more than just tweeting or publishing press releases: They are taking action on pressing issues.
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