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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.

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Brands Taking Stands: 3BL Forum Explores Corporate Activism

PCMA Convene

For example, after the school shooting in Parkland, Florida, both Walmart and Dick’s Sporting Goods changed their policies to restrict gun sales to customers ages 21 and up, and ended the sale of assault-style rifles. The 3BL Forum played with formats, including town hall style meetings as well as traditional speaker sessions.