How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences
Event Marketer
APRIL 17, 2024
There, attendees could shop Lacoste’s ready-to-wear, fashion and sport performance collections, as well as co-branded Miami Open Lacoste souvenirs, including apparel, hats, accessories, croc plushies and tennis essentials. The biggest draw at Lacoste’s activation was an apparel customization station.
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