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These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities

Event Marketer

Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. The initiative aligns with Tazo’s customer base, which is passionate about climate justice. Agency: Edelman) –K.H.

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Arnold Palmer Invitational: Mastercard, White Claw, PUMA and More Tee Up Winning Fan Experiences

Event Marketer

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

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Brands Taking Stands: 3BL Forum Explores Corporate Activism

PCMA Convene

For example, after the school shooting in Parkland, Florida, both Walmart and Dick’s Sporting Goods changed their policies to restrict gun sales to customers ages 21 and up, and ended the sale of assault-style rifles. We didn’t want to have just another sustainability conference,” Armon said. “We Increased Importance of Taking Stands.