These Cause Marketing Activations Were Built to Align with Consumers’ Evolving Priorities
Event Marketer
DECEMBER 27, 2021
Our Tazo fans, many of whom are young adults, care deeply about sustainability efforts and are very aware, especially today, of where and how they spend their dollars,” says Laraine Miller, president at Unilever Tea Americas. The initiative aligns with Tazo’s customer base, which is passionate about climate justice. Agency: Edelman) –K.H.
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