Event Marketer

APRIL 17, 2024

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.

Sponsorships 94

Sponsorships Apparel Retail Fashion 94

Event Marketer

DECEMBER 27, 2021

So, over the spring, with no restrictions on in-person events in Florida, the organization added a live runway show to its virtual presentation. Kohl’s began its sponsorship in 2019 when it introduced adaptive apparel to its three largest kids’ brands and became the show’s presenting sponsor this year.

Marketing 112

Marketing Fashion Education Apparel 112

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 93

Food and Beverage Apparel Sports Sponsorships 93