Event Marketer

APRIL 17, 2024

John Lynch, Trade Marketing Manager, Lacoste North America Lacoste once again took over a VIP hospitality suite to engage key stakeholders. While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. The promotion ran during 10 sessions of the Miami Open. Agency: Factory 360.

Sponsorships 93

Sponsorships Apparel Retail Fashion 93

Event Marketer

DECEMBER 27, 2021

And it can’t just be about optics—the young consumers driving cause marketing’s modern evolution are particularly adept at seeing through flowery language and empty promises. . Enter: the cause marketing activations and events implemented in 2021, which included an array of stunts and adventurous calls to action. CREATING A CORPS.

Marketing 111

Marketing Fashion Education Apparel 111

Event Marketer

MARCH 14, 2024

So we were thinking, ‘What can we do with this [Throwback Thursday] event that attracts those fans, leverages our partners and gives them a good experience?’” —Cavender Neutze, Marketing Manager, Arnold Palmer Invitational presented by Mastercard Golf fans enjoyed the action on the green, as well as the Florida wildlife and scenery.

Food and Beverage 92

Food and Beverage Apparel Sports Sponsorships 92

PCMA Convene

DECEMBER 7, 2018

For example, after the school shooting in Parkland, Florida, both Walmart and Dick’s Sporting Goods changed their policies to restrict gun sales to customers ages 21 and up, and ended the sale of assault-style rifles. All of this is happening remarkably fast,” said Dave Armon, chief marketing officer at 3BL Media.

Speakers 77

Speakers Apparel Sustainability Government 77