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How Lacoste’s Miami Open Sponsorship Mixes Tradition with New Experiences

Event Marketer

While Florida is the land of gators, Lacoste showed up to the 2024 Miami Open with its rival signature crocodile. Lacoste’s main activation point was its in-stadium retail space, featuring a Florida-style shopping experience with striped folding deck chairs, plants and bright green branded signage that welcomed consumers in.